1. G7 After the Honeymoon G Moderator: Glenn Andrews, Schawk Panelists: Matt Fehn, La Crosse Litho Supply, Joe Tirschfield, Sandy Alexander, Larry Warter, Fuji, Rich Apollo, OK Offset, David Piccus, Piccus4Color
I had wanted to do a panel on the challenge of keeping the G7 experience successful long term. When Dianne suggested the title G7 After the honeymoon I was taken by the correctness of the analoghy
G7 really is something like a marriage
There is a technical aspect to G7-quite a bit, in fact, and this technical conference is covering some of the most advanced ones. In a marriage, people can go pretty far just doing what comes naturally….for a while
But when the consultant has gone home and press matches begin to look a little less impressive than those first “G7 Certified” sheets, what do we what do you do?
In a marriage, people can go pretty far just doing what comes naturally….for a while It works in the pressroom to, because after all, G7 is fundamentally based on what a press tends to do naturally.
G7, along with the traditional metrics of density, dot gain, print contrast and overprint, functions as a communications device, alerting all concerned to changes in the process that may affect press to proof match, and providing a clear diagnostic path to correct the situation. First, everyone has to be involved-this is a collaboration, after all. This really means everyone-prep, press, sales and management. Sales needs to understand why the pressroom will no longer run to non-G7 proofs, and why the dots on the proof may not match the dots on the proof. The pressroom must do their best to maintain stability in their process, and quickly communicate any inevitable changes to prep, rather than trying too hard to muscle their way to a match when press conditions have shifted. Prep must take the opportunity to treat every press run as a mini-characterization run-tracking small changes and making compensations as trends develop. And management needs to support the enterprise by encouraging all involved to do their part to make it work.