1. Entrepreneurs and Their Communities
RRDC
REGIONAL RURAL
DEVELOPMENT CENTERS
Co-Sponsored by
Incorporating Video into the Marketing
Strategy
Jeremy Doan
Rolling Plains Adventures
http://www.rollingplainsadventures.com/
2. Housekeeping Details
• If you haven’t already done so, enter
your name/email address into the chat
box
• Session will be recorded
• Feel free to type questions/comments at
any time
3. Online Marketing
Social Business Stats
• 1 in 3 small businesses are using social media
• 50% of people follow brands in social media
• 2 out of 3 social media users believe Twitter influences purchases
• 57% plan to increase social media budget
• 84% smartphone owners use them for shopping experience
• 2 out of 3 will visit a mobile site
• 1 out of 2 will share their online shopping experience
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
4. Why Video?
• Draws attention
• Engages – “The Experience Economy”
• Go behind the scenes
• Visual
• Versatile – Educates, allows company
personality to show, puts a face on your
brand, and more
5. Video
• YouTube – 2nd largest search
engine
• 60% of people prefer video over
text
• People spend 6 minutes on site
with video vs. 42 seconds with
only text
• Visitors are more likely to take
action
• 50% of visitors remember the site
• 72 hours of video uploaded every
minute
• 89 million people today will
watch online video
• 92% of mobile video viewers will
share
• Increases brand recognition
• Cost effective
• Higher click-through rates for
emails
• Increased conversions
• Increased chances of front page
result on Google
• 50% of mobile traffic is video
http://contently.com/strategist/2013/03/20/the-
ultimate-case-for-video-marketing-infographic/
http://blog.imageworksllc.com/blog/bid/323329/What-
is-the-Value-of-Video-Marketing
http://digiday.com/brands/celtra-15-must-know-stats-
for-online-video/
6. BACKGROUND
• Hunting, Lodging, Dining, Saloon, &
Recreational establishment
• Started in the year 2000
• Key personnel
• Changes over time
• Target markets
7. Questions
• Why video?
• How did you get started?
• Equipment you use?
• Do you take/encourage customer
testimonials?
• How often do you post?
9. Rolling Plains Adventures
Video Examples
• Interview with Jeremy Doan
https://www.youtube.com/watch?v=HzcRCgHKZBg
• 2013 Hunting Highlights Video
https://www.youtube.com/watch?v=_ejToQ6dMuM
• Humor
https://www.youtube.com/watch?v=5c9z42gZZMg&index=18&list=U
Ur9oXAS2uvDEzyJqJCmI3Cg
• Enhanced Habitat
https://www.youtube.com/watch?v=8vCWIIxU3gU&list=UUr9oXAS2
uvDEzyJqJCmI3Cg&index=7
13. Follow us on
Blog - http://entrepreneursandtheircommunities.wordpress.com/
Facebook - https://www.facebook.com/eXtensionentrepreneurs
Twitter - http://www.twitter.com/extbizteam
14. Thank You!
Mark your calendars
2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PT
http://connect.extension.iastate.edu/etc-cop
– Next session – April 10th