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Gerd Leonhard www.mediafuturist.com
Gerd Leonhard Media Futurist




       Music 2.0:
 Compensation not Control
         ...
I think I know how you feel
Gerd Leonhard Media Futurist




                                   Music
                    ...
Gerd Leonhard Media Futurist

                                     Yet: you ain’t seen nothing yet!
                      ...
Gerd Leonhard Media Futurist




             4 Billion
              People
             Sharing
Gerd Leonhard Media Futurist




                  4 Billion
                   People
                  Sharing
Gerd Leonhard Media Futurist




   Mediapost, Dec 2008: “In more than five years, the RIAA sued or threatened to sue arou...
The Copyright Dilemma
Gerd Leonhard Media Futurist



                Copy
The Copyright Dilemma (2)
Gerd Leonhard Media Futurist


       Right
Gerd Leonhard Media Futurist


     You don’t have to be a Futurist to see that the current
  concept of forcing people in...
Gerd Leonhard Media Futurist




      So far, Refusal was fruitless -
           It’s time to switch to
                 ...
Gerd Leonhard Media Futurist
Gerd Leonhard Media Futurist




                               A new
Collective License
                          for the...
Gerd Leonhard Media Futurist




 The ‘new’ concept of disconnecting
  file-sharing Internet users is not a




          ...
Gerd Leonhard Media Futurist




 The ‘new’ concept of disconnecting
  file-sharing Internet users is not a




          ...
Gerd Leonhard Media Futurist




                                     Brands
                                    Agencies
...
~ Euro 250 Billion
                               So how would it work?
Gerd Leonhard Media Futurist




                 ...
Gerd Leonhard Media Futurist


                           How to get that Euro / Week:
                                   ...
Gerd Leonhard Media Futurist




             EU: 500 Million Euros PER WEEK
     Approx. 26 Billion Euros Per Year
      ...
Gerd Leonhard Media Futurist

                                          Sound familiar?




                              ...
Gerd Leonhard Media Futurist




                                   ~1910

                               +               ...
Gerd Leonhard Media Futurist


                               Why will this happen?



               “Mutual Interest
   ...
Gerd Leonhard Media Futurist

                               Value of ‘a Copy’            Value of CONTEXT
               ...
This is the wave we must learn to ride
Gerd Leonhard Media Futurist




                                 Attention - Based...
Gerd Leonhard Media Futurist


     Selling music: finding the new money
             Next Generation Advertising         ...
Gerd Leonhard Media Futurist
                    A new Internet-Music License would only be the beginning...
Gerd Leonhard Media Futurist


                               My proposition
A new Collective License for Music on the Int...
Gerd Leonhard Media Futurist




           “We make a living by what we get,
           we make a life by what we give”
 ...
Gerd Leonhard Media Futurist




  Thanks for listening!

   TALK BACK:
   ★ email me at gerd@mediafuturist.com
   ★ twitt...
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