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The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference)
- Gerd Leonhard Futurist, Author, CEO The FuturesAgency Basel, SwitzerlandThe Future of Media, News, Data and the monitoring business
- Welcome toThe future is already here!The Networked Society
- ☞ Networked news & Media
- Networked SocietyThe future is already here! Networked Media Networked business
- “Change the instruments, and youThe future is already here! will change the entire Social Theory that goes with them” Bruno Latour 2009
- Media, News. Information. Data.Social-Local-Mobile (SoLoMo)
- The future is already here! ‘SoLomo’ everywhere
- Social Networks are the new broadcasters
- The future is already here! Media ‘Business as usual’ is fading quickly
- The future is already here! *hat Tip to Neil perkin Toxic Assumptions - what was yesterday may just be... History
- Build value around the Core
- The future is already here! Don’t be Like the music Business :)
- Access not ownership
- The future is already here! Explosion of disruptive habits
- The future is already here! The users are the content, too ‘Participation culture’
- The future is already here! Disrupt or be disrupted
- The future is already here! “It’s become very, very clear to me that digital trumps printand that pure digital, without any legacy costs... massively trumps print” — David Bradley Theatlantic
- The future is already here! Soon, Print is just another screen
- The future is already here! Media is rapidly becoming disembodied Gazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube
- New InterfacesThe future is already here! Dr. Michio Kaku via Youtube
- Print & Digital is amalgamating The future is already here!
- The future is already here! From Paper Culture toScreen Culture
- The future is already here! 2 parallel models required... Media Mon1toring 1.0 Media Monitoring X.0
- The future is already here! The total convergence of Internet and Television
- The future is already here! A huge opportunity (imho)
- The future is already here! MarketMaker
- The future is already here!Digital media knows no silos TV Internet “Social” Radio Mobile Print
- The future is already here!
- The future is already here! Pay-will not Pay-wall:)
- The future is already here!
- The future is already here! Relevance not Noise
- The future is already here! Data-Driven Business Models :)
- The future is already here! New technologies. New Data. New Models
- The future is already here!
- Trust & Reputation monitoring *Hat-tip to Rachel Botsman ‘collaborative consumption’
- Freemium The future is already here!can be a very powerful model
- If one of your missions is to make data tangible...
- The future is already here! Helping your clients to really understand things
- “make sense ofInformation”
- The future is already here! Going way beyond the obvious will be crucial
- The future is already here! Monitoring Data & Information Management Business
- RealTime
- Cross-platform
- newly & truly Intelligent
- newly & truly Intelligent
- The future is already here! Technology is forcing us to create new Ecosystems
- APIs are an expression of inevitableThe future is already here! interdependence
- “Creativity is the residue of time wasted” *Albert Einstein
- Summary - Things to remember :)
- The future is already here! Thanks for your time! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download:G N : D E S I Futurist App
Futurists and speakers Ross Dawson and Gerd Leonhard talk about about the future of newspapers. Recorded in Sydney July 1st, 2011. More details on Ross's blog at http://gerd.fm/oim0e4 Here are a few notes from our conversation:
* When I released my Newspaper Extinction Timeline, chronicling when newspapers would become irrelevant in each country around the world, it received a heated response.
* Are we interested in news, or in paper?
* We are now able to get rid of the printing and physical distribution, which can be up to 80% of the costs of creating newspapers and magazines, with significant environmental benefitsl
* The newspaper industry may not die but it certainly won't grow, but the news business can and probably will grow.
* The future of 'news-on-paper' is not nearly as interesting as the future of news -- this is a far richer subject in terms of distribution, the role of journalists, the filtering of news and so on.
* A key issue is how similar or individual to others is the news we get.
* The far broader participation in content creation and resulting flood of content means we need professional editing and filtering.
* Print has been largely paid for by third-parties -- advertisers -- and that ecosystem has not fully developed in the online world.
* The long tail makes the overall market larger by accessing new markets that were not feasible before.
* Scaling costs commensurate with revenues in smaller markets brings out the potential for publishers to create multi-niche strategies.
* People need to see value before paying -- for example in curation in specific sectors such as finance.
* Aggregators such as Flipboard could become a sector as big as cable TV.
* Murdoch's iPad venture The Daily brings out the issue of whether people truly want a single editorial/ curation perspective, or rather multiple perspectives.
* Aggregation is a dirty word in the media industry, yet it is where much of the value resides to the consumer.
* The future is in ecosystems rather than 'egosystems' that are focused on an individual news system. There will still be egosystems, but far fewer than before.
* The transition to a new and undefined ecosystem is painful and challenging, but people want news and often are prepared to pay for it in various forms.
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