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Disruption and Transformation: Learningsand Inspirations for Public Broadcasters
When Disruption is ubiquitous,Transformation becomes everyone’s job
Most disruptive innovation comes from the outside
Disruption Transformation- Books & Piracy -
Learning: be better than just ‘free’“Proactively delighting customersearns trust, which earns more business from thosecust...
Disruption Transformation- Social Media & TV -
Learning: Followthe convergence
Disruption Transformation- Telecom 2.0 -
Learning: leave silos behind
Disruption Transformation- Cable versus OTT -
Learning: taking leaps is a requirement
Disruption Transformation- News & Advertising -
Learning: even the biggest empires eventually time out
14Disruption Transformation- Doctors & Medical -
Learning: reduce control, rely on trust, add valuesource http://www.last.fm/group/Music+is+my+boyfriend./forum/35663/_/491...
Because the Future is not a zero-sum game
The anti-example: the music industryWhat they did... and still do What they could have done / do now
Trust. Social Capital. Reputation. Likeonomics -A Broadcaster’s Future License to Operate
Disruption Transformation- Free vs Paid -
Learning: embrace what consumers actually want
The App Economy offers some good learnings
22Yes, it is possible for broadcasters to transform, as well
Thanks for your time and attention!Please visit FuturistGerd.com or GerdCloud.com to download this PDF (and many others)
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Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard

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This is the slidedeck that goes with my talk at the European Broadcasting Union Vision 2020 conference in Brussels, see http://futuristgerd.com/2013/05/03/me... for more details. Topics include: examples of companies innovating in times of dramatic disruption, how to better than free, paywill not paywall, and much more.

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Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard

  1. 1. Disruption and Transformation: Learningsand Inspirations for Public Broadcasters
  2. 2. When Disruption is ubiquitous,Transformation becomes everyone’s job
  3. 3. Most disruptive innovation comes from the outside
  4. 4. Disruption Transformation- Books & Piracy -
  5. 5. Learning: be better than just ‘free’“Proactively delighting customersearns trust, which earns more business from thosecustomers, even in new business arenas”Jeff Bezos
  6. 6. Disruption Transformation- Social Media & TV -
  7. 7. Learning: Followthe convergence
  8. 8. Disruption Transformation- Telecom 2.0 -
  9. 9. Learning: leave silos behind
  10. 10. Disruption Transformation- Cable versus OTT -
  11. 11. Learning: taking leaps is a requirement
  12. 12. Disruption Transformation- News & Advertising -
  13. 13. Learning: even the biggest empires eventually time out
  14. 14. 14Disruption Transformation- Doctors & Medical -
  15. 15. Learning: reduce control, rely on trust, add valuesource http://www.last.fm/group/Music+is+my+boyfriend./forum/35663/_/491360/125
  16. 16. Because the Future is not a zero-sum game
  17. 17. The anti-example: the music industryWhat they did... and still do What they could have done / do now
  18. 18. Trust. Social Capital. Reputation. Likeonomics -A Broadcaster’s Future License to Operate
  19. 19. Disruption Transformation- Free vs Paid -
  20. 20. Learning: embrace what consumers actually want
  21. 21. The App Economy offers some good learnings
  22. 22. 22Yes, it is possible for broadcasters to transform, as well
  23. 23. Thanks for your time and attention!Please visit FuturistGerd.com or GerdCloud.com to download this PDF (and many others)

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