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Fundamental Market Changes and
      new Opportunities!




      ‣ Futurist
      ‣ Strategist
      ‣ Author & Blogger
      www.mediafuturist.com
      twitter.com/gleonhard
Recession views
Donald Tapscott (Wikinomics)
• “The current recession is a crucial punctuation point in
  human history - the point where we need to reset, the point
  where it’s clear that the industrial economy has finally run
  out of gas”
• “The web is finally creating a global infrastructure for
  collaboration (which also leads to disruption and confusion)”


                                                      Source: PaidContent.org
2009: the giant Dip - 2010: Recovery?
Where is the growth?
                       Mobile      Video
                             Internet
Accelerated by the Recession
Change points
The Mobile     Use
‘Consumption’ of
Digital Goods is the
#1 Growth Story of
the next Decade
Business
                   Marketing &

Social
    Not Social     Advertising
                 Content & Media
                 Communication
                    Education
                     Politics




9
Social Business...Trust Osmosis
            s t
         Tru

                           ru st
                          T
Connected people ‘consume’ differently
Trust Trends

               ................




                         Source: DDB
The opportunity is to earn Trust, now
Trust leads to Influence which leads to Revenues
The new Marketing Paradigm
The Fundamental Shift: Closed to Open



   Business      Energy
  Education  Media & Content
          Telecommunication
Open is tough!
        The Desire for control is ingrained in
         our genes, our lives, our education
          Open can mean out of control &
                      chaotic
          Openness may create more risk.
               Open may feel unsafe.

The Degree of Openness
and your Revenue Growth
Rate will be directly related
Social Media is CRM
Revenue
Expect radical habit changes when the
technologies actually work perfectly
Planned... or
just lucky?
Emerging new Behaviors will result in
very powerful new Revenue Streams




                           Source: Slideshare
New values & new roles...outside of the core
The Redefinition of ‘Telecom’

Experience Platform
       Content Pipe

        Service Pipe

           Data
           Pipe
New $$$ sources


 Attention Kernels
Digital Breadcrumbs
     Click-Trails
Lubricate the
   digital
 economy!
The 2-sided TeleMedia Model
            - starting with Digital Music




Content                                     Content
Owners
   &                                         Users
                                               (fka
Creators                                    Consumers)
Thanks for listening!

★ email me at gerd@mediafuturist.com
★ twitter.com/gleonhard
★ facebook: gleonhard
★ more presentations at
  www.mediafuturist.com

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