PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com
How to Get Started in Social Media for Art League City
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
1. Fundamental Market Changes and
new Opportunities!
‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard
2. Recession views
Donald Tapscott (Wikinomics)
• “The current recession is a crucial punctuation point in
human history - the point where we need to reset, the point
where it’s clear that the industrial economy has finally run
out of gas”
• “The web is finally creating a global infrastructure for
collaboration (which also leads to disruption and confusion)”
Source: PaidContent.org
16. The Fundamental Shift: Closed to Open
Business Energy
Education Media & Content
Telecommunication
17.
18. Open is tough!
The Desire for control is ingrained in
our genes, our lives, our education
Open can mean out of control &
chaotic
Openness may create more risk.
Open may feel unsafe.
The Degree of Openness
and your Revenue Growth
Rate will be directly related
28. The 2-sided TeleMedia Model
- starting with Digital Music
Content Content
Owners
& Users
(fka
Creators Consumers)
29. Thanks for listening!
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