This is the PDF from my talk at Telkom Indonesia's Music Unlimited event in Jakarta, May 2, 2011. See for details and the event flyer: http://twitter.com/#!/gleonhard/statuses/63871852434563072 and http://gerd.fm/j8g0nh (Rolling Stone Indonesia)

2. Image by http://twitter.com/#!/EricaGlasier via CNN Blog

6. Work

7. Fun

8. Hat tip to Kevin Kelly

9. Source: TBWA via Slideshare

16. “More and more companies lose control of their customers when new
technologies enable them to interact with products on their own terms”
Mark Mulligan, Forrester

17. Control = Money
Trust = Money

18. Enforcing control when attraction, trust and
engagement is crucial will not generate new income

19. The music business urgently needs a new kind of
“Gotong Royong”

21. Image via Flickr.com/rubicon

22. Source: my own darn iPad

27. In a dysfunctional system, disruption is
a crucial requirement for success

30. Indonesia: some relevant facts & figures

32. Image: Flickr.com

33. Source: kk.org

36. Source: CEO of Macmillan UK, paidcontent.org

38. Source: Trendspotting.com

41. Price Number of legal users
100
75
50
25
0
Was Will be

42. Source: Brian Newman via Slideshare

43. So how will artists & creators get paid?
Many new revenue streams...tbd
Sponsorships
Branded Content Deals
Fans & Direct Funding
Concerts / Live Shows
Up-selling (many different options)
Broadcasting & Public Performance (2.0)
Revenue Shares from Music Bundles & Flat Rates

46. Content i.e. Artists Advertisers
Labels, Publishers
Device
Telcos & Makers
Operators
Social
Networks

48. Source: Monty.de

50. Facebook is very likely to expand into TIME sectors

51. ≠

52. Fred Wilson AVC.com

55. Text

56. Timely & Likable Better service:
contextual fluid, clean,
safe and easy
Fair and
Better
attractive
interface
pricing *
Better Social and inter-
tools connected

57. • Don’t just ‘sell music’ but bundle and upsell
access to music, and music experiences
• Co-create a new music economy
• Disrupt old, pre-Internet, dysfunctional music
business paradigms
• Make it work on / with any mobile phone
• Make it work with/out mobile Internet access
• Make it work in / with Internet-Cafes
• Make it work for pre-paid phone users
• Base it on feels-like-free + upsell
• Disrupt. Lubricate. Co-opt. Make a market.

58. What would solve the illegal download problem?

59. Source: Mary Meeker, KPCB

65. Telcos & operators cannot stick with ‘just being the pipe’
Source: Frost & Sullivan

66. Telcos and Operators have a huge
opportunity to curate and lubricate digital
content, and to host / curate the social
conversation around it.

68. • Labels and publishers are still very much needed
but no longer must-have gatekeepers
• Must provide more added values, at lower cost
• Will become more like agents than ‘owners’
• Will be much more about marketing not distribution
• Labels & publishing sectors will merge
• Will need to become totally transparent
• Must become networks not remain monopolies
• Must embrace web/mobile native approach

69. Thanks to Alan Moore (via Slideshare)

70. Open licenses
Open innovation
Open distribution
Open competition
Open partnerships
Open technologies
Open data standards

73. www.musicfutures.com www.mediafuturist.com