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The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
1. The Future of Radio
Presentation by Gerd Leonhard
@
Futurist (Media & Communications)
CEO of The Futures Agency
Author & Think-Tank Leader
www.mediafuturist.com
twitter.com/gleonhard
Gerd Leonhard Media Futurist / The Futures Agency
2. A hurricane is approaching Broadcasters...
Ubiquitous, fast,
cheap, mobile
broadband
Ultra-cheap connectivity
yet powerful
smart-phones and
mobile devices
Gerd Leonhard Media Futurist / The Futures Agency
3. Habits are changing very fast, indeed
Gerd Leonhard Media Futurist / The Futures Agency
4. Digital Content: Access not Copy. Streams not downloads.
Gerd Leonhard Media Futurist / The Futures Agency
5. This trend will have huge impact on what
‘Radio’ will mean in the very near future
Gerd Leonhard Media Futurist / The Futures Agency
6. Tablet Computers & Mobile Devices are also...
Radios and TVs
Gerd Leonhard Media Futurist / The Futures Agency
9. Now in the car, too: limitless choice, deep
personalization, for free, anytime, anywhere
≈ 60 Million users (U.S.)
Gerd Leonhard Media Futurist / The Futures Agency
10. Yes: the car was the last safe place for Radio
Gerd Leonhard Media Futurist / The Futures Agency
11. Broadcasters must add interactive and on-
demand functionalities and full archive access
Gerd Leonhard Media Futurist / The Futures Agency
12. The Future of Radio is on Mobile Devices
Gerd Leonhard Media Futurist / The Futures Agency
13. Social Networks are going mobile, and will become
Broadcasters
Gerd Leonhard Media Futurist / The Futures Agency
14. Consumer 2.0 s u m andrnow!
C o n is here e
Gerd Leonhard Media Futurist / The Futures Agency
15. And it’s not just the kids...!
Gerd Leonhard Media Futurist / The Futures Agency
16. Context: The Music Industry is going through a radical transformation
Gerd Leonhard Media Futurist / The Futures Agency
29. ...you must add unique values all the time
Gerd Leonhard Media Futurist / The Futures Agency
30. Meet one of your biggest rivals
Gerd Leonhard Media Futurist / The Futures Agency
31. Survival Stragety Example: National Public Radio (NPR)
Gerd Leonhard Media Futurist / The Futures Agency
32. Open and Networked Systems: the key to survival.
Gerd Leonhard Media Futurist / The Futures Agency
33. Broadcasting 2.0 means using ‘best device available’
Gerd Leonhard Media Futurist / The Futures Agency
34. Radio 2.0: make use of a all available platforms
Gerd Leonhard Media Futurist / The Futures Agency
35. Music in the Cloud is finally becoming a reality
Gerd Leonhard Media Futurist / The Futures Agency
36. Radio 2.0 requires a standardized, public
license for the use of Music on the Internet
Gerd Leonhard Media Futurist / The Futures Agency
37. Your window of opportunity is open for another 2-3 years.
Gerd Leonhard Media Futurist / The Futures Agency
38. Thanks for your time.
gerd@mediafuturist.com
@gleonhard on Twitter, Facebook, Youtube
Videos at www.gerdtube.net
iPhone / Android app: Media Futurist
Gerd Leonhard Media Futurist / The Futures Agency