Don’t be ‘too little too late’ !
Gerd Leonhard Media Futurist
quot;The company reported 3rd quarter net income of $6.5 million, compared to
$13.4 million for the same period last year. Advertising declined 16% in the
quarter after reporting an 11% fall for the first half of the year.
Print advertising took the biggest hit with an 18.3% fall for the quarter, with
classified advertising down 28%. Online advertising was up
10.2% …. but the online gains were not enough to offset the decline in