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The Mobility
Revolution & the
Power of Social Media
      ‣ Futurist
      ‣ Strategist
      ‣ Author & Blogger
     www....
Thinking one step ahead is crucial
From the latest Morgan Stanley Web 2.0 presentation:




    Social Media
             Mobile
“Unprecedented Change
 in Communications and
      Commerce”
Source: Slideshare
(Almost) everything you
 used to do on the Computer
is shifting to Mobile Devices
Source: JapanWireless.com
i.mediafuturist.com


Mobile +
Social +
Sharing +
Conversation
Mobile +
Social +
Sharing +
Conversation
Now, things happen in Conversation




                 Source: Business Week




                                        ...
Mobile Internet: a major Game Changer
Expect more of this: Real-Life + Mobile + Internet




                        Imagine your own content &
                ...
Trend Examples: Mobile Applications
Filtering will become more and more important




“Let me see a quick video” or “Let me get some quick recommendations
   ...
Mobile devices become universal remote controls
       Software & media ‘clouds’
        Location based services
         ...
Imagine a ‘Reader’-like place for all content & data
From Don Tapscott *Wikinomics: Enterprise 2.0
A Mobile, Always-on,
 Connected Culture
The mission: constantly add great value!
The culture of API: use theirs to build yours!
Integrate existing platforms & tools e.g. Dopplr, Twitter,
Facebook, Google...
The World’s OS is
 shifting towards
 Connected &
   Social
The world is getting more noisy every day


                  Source: Clay Shirky
The Fragmentation Challenge
Some valuable filters
   Relevant social interaction. Meaningful
     curation, selection, recommendation.
 Personal conne...
Every abundance creates new scarcity
 Abundance of...       Scarcity of....
Many new Products &
                        Tr...
Example in Media & Content:
Content + Context + Connectivity +
 Community + Convenience +++
Adding value for Travelers - the 2.0 way
Information + Opinion
      + Context +
    Connectivity +
     Community +
     ...
The ‘Risks’ of Social Media
Ford: taking the risk
Social
   Media
   beats
   eMail,
Video beats
  Search
Sooner or later...

   No conversation,
    No openness,
      No trust =
    No business
Welcome to Communication 2.0
De-centralized
Mobile
Audio & Video
Interactive
Real-Time
How can you give your clients
 something that makes them
 happy, that adds value, that
      generates trust?
Seize the day!

Real-Time
      Mobile

            Video

                Social
Thanks for your time

email me at gerd@mediafuturist.com
 twitter.com/gleonhard
  facebook: gleonhard
  more presentations...
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)
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The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)

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A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)

Publicado en: Empresariales, Tecnología
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The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)

  1. 1. The Mobility Revolution & the Power of Social Media ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
  2. 2. Thinking one step ahead is crucial
  3. 3. From the latest Morgan Stanley Web 2.0 presentation: Social Media Mobile
  4. 4. “Unprecedented Change in Communications and Commerce”
  5. 5. Source: Slideshare
  6. 6. (Almost) everything you used to do on the Computer is shifting to Mobile Devices
  7. 7. Source: JapanWireless.com
  8. 8. i.mediafuturist.com Mobile + Social + Sharing + Conversation
  9. 9. Mobile + Social + Sharing + Conversation
  10. 10. Now, things happen in Conversation Source: Business Week Source: Businessweek.com
  11. 11. Mobile Internet: a major Game Changer
  12. 12. Expect more of this: Real-Life + Mobile + Internet Imagine your own content & comments (via your Intranet?) - available here! Source: Wikitude / Youtube
  13. 13. Trend Examples: Mobile Applications
  14. 14. Filtering will become more and more important “Let me see a quick video” or “Let me get some quick recommendations for seats” or “what did John think about this hotel...”
  15. 15. Mobile devices become universal remote controls Software & media ‘clouds’ Location based services Personal data clouds Buying / paying Sharing Video News Me & My Stuff
  16. 16. Imagine a ‘Reader’-like place for all content & data
  17. 17. From Don Tapscott *Wikinomics: Enterprise 2.0
  18. 18. A Mobile, Always-on, Connected Culture
  19. 19. The mission: constantly add great value!
  20. 20. The culture of API: use theirs to build yours! Integrate existing platforms & tools e.g. Dopplr, Twitter, Facebook, Google Maps, via widgets, mashups and APIs
  21. 21. The World’s OS is shifting towards Connected & Social
  22. 22. The world is getting more noisy every day Source: Clay Shirky
  23. 23. The Fragmentation Challenge
  24. 24. Some valuable filters Relevant social interaction. Meaningful curation, selection, recommendation. Personal connections. Real-time resources and instant assistance. Finding & being found. Connect where, when and how you need it.
  25. 25. Every abundance creates new scarcity Abundance of... Scarcity of.... Many new Products & Trusted Opinions Services ConTEXT & Content Trusted Filters Personal & Peer Connectivity Spaces Human Ingenuity & Machine Intelligence Creativity Numbers of Actual Relationships ‘Connections’
  26. 26. Example in Media & Content: Content + Context + Connectivity + Community + Convenience +++
  27. 27. Adding value for Travelers - the 2.0 way Information + Opinion + Context + Connectivity + Community + Convenience ++++++
  28. 28. The ‘Risks’ of Social Media
  29. 29. Ford: taking the risk
  30. 30. Social Media beats eMail, Video beats Search
  31. 31. Sooner or later... No conversation, No openness, No trust = No business
  32. 32. Welcome to Communication 2.0 De-centralized Mobile Audio & Video Interactive Real-Time
  33. 33. How can you give your clients something that makes them happy, that adds value, that generates trust?
  34. 34. Seize the day! Real-Time Mobile Video Social
  35. 35. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com

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