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White presentation

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Spring 2010

Publicado en: Tecnología, Empresariales
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White presentation

  1. 1. new media andpolitical participation Stephanie White Senior Seminar and Thesis
  2. 2. CITIZENS representatives INTERNET media “communication tools andpatterns via new media platforms” *during non-election periods **at subnational levels
  3. 3. quality of media Political Knowledge Trust in Government Political Participation
  4. 4. ? • 30 million users • 19% white, 18% hispanic, 26% black • demographics getting younger • real-time network communication • passionate and proactive community • fast-paced; mobile friendly
  5. 5. State of the Twittersphere • 79.79% failed to provide a homepage URL • 75.86% of users have not entered a bio in their profile • 68.68% have not specified a location • The average user tweets .97 times per day • 55.50% are not • The average user has following anyone tweeted 119.34 times in • 54.88% have never total tweeted • The average user has a following-to-follower ratio • 52.71% have no of .7738 followers 9.06% of all Twitter users are inactive (LESS THAN 10 followers, 10 friends, AND 10 updates) (Hubspot, June 2009)
  6. 6. how many NYS politicians tweet?Assembly - 17 of 150 Senate - 21 of 62 3 accounts have less than 3 tweets 3 accounts have less than 3 tweets
  7. 7. 114 118 45 48 122 113 47 124 112 115 138 62 56 132 117 139 134 135 128 116 142 120 144 140148 131 133 119 60 61 55 110 50 44 144141 143 60 54 121 49 145 130 129 111 105 109 59 43 58 51 146 106 127 46 147 125 104 123 108 150 136 57 53 149 137 52 41 126 107 101 42 103 98 102 34 81 83 100 36 33 39 72 90 31 96 40 78 99 86 80 82 97 77 89 79 94 38 71 76 34 95 92 32 35 70 938891 Mamaroneck 84 85 30 37 87 69 68 27 Mamaroneck 28 67 26 36 35 65 26 29 11 73 34 22 12 75 13 37 39 24 74 16 66 50 30 28 25 33 17 15 53 Brooklyn 14 Brooklyn 64 25 38 32 52 57 56 54 29 55 43 18 20 51 44 40 10 58 42 31 21 19 61 48 49 23 22 59 47 staten staten 63 41 27 46 island 45 island 24 60 23 14 62 huntington 2 huntington station 4 1 station 1 9 St james 7 coram St james 2 coram roslyn Roslyn 15 5 New York State New York State 10 16 13 6 3 7 3 Assembly Districts Senate Districts 5 17 6 21 18 11 8 islip 4 islip 14 12 19 Most active cities in NY State using Twitter 9 8 Most active cities in NY State using Twitter 20 (source: Google Trends 4/6/2010) lynbrook freeport (source: Google Trends 4/6/2010)lynbrook freeport Highest rate of tweets week of March 15-22, Highest rate of tweets week of March 15-22, 2010 2010 First adopter First adopter (My own data and Google Trends)
  8. 8. Most
recent
tweet,
both
Houses
70
60
50
40
 Member
30
20
10
 0
18‐Feb‐09
 9‐Apr‐09
 29‐May‐09
 18‐Jul‐09
 6‐Sep‐09
 26‐Oct‐09
 15‐Dec‐09
 3‐Feb‐10
 25‐Mar‐10
 14‐May‐10
 Members tweet, on average, less than once per week
  9. 9. No ve 0
 1
 2
 3
 4
 5
 6
 7
 8
 9
 m be r‐0 Ja 8
 nu ar y‐ 09 Fe 
 b ru ar y
 M ar ch 
 Ap ril 
 M ay 
 Ju ne 
 Ju ly
 Au gu Se st pt 
 em be r
 Oc to be No r
 ve m be De r
 ce m Month
of
Adoption
 Ja be nu r
 ar y‐ 10 Fe 
 br ua ry 
 M ar ch 
 Number
Adopted
followers; average is 223+1 Brooklyn Senator has 995+
  10. 10. types of tweets Averages do not accurately reflect tweeting habits on an individual basis
  11. 11. suggestions• Consistent names of legislators’ accounts (eg NYSSenateJones)• Verified Accounts• Links to member’s other urls - gov and social networking• List location, district, and bio• Engage more with local media outlets in district• system of tagging bills, topics of debate more tweets! more conversation!
  12. 12. future opportunities • Interview individual elected representatives • Follow representatives into election time • Study local media outlets that cover political news • Determine how to promote Twitter to citizens • Develop a system for how gov can use Twitter

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