Global Alliance for Public Relations and Communication Management

Lugano Switzerland

The Global Alliance for Public Relations and Communication Management was formally established on October 25, 2000 after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations Association. More than 20 national and international associations were actively involved in the founding of this historic framework. The creation of the Global Alliance for Public Relations and Communication Management came at a moment when a group of leaders from professional associations realized that global trends and issues were affecting every profession and required global forums for discussion and adopting common positions. The operating