The Global Alliance for Public Relations and Communication Management is an umbrella organization that links PR professional associations worldwide. It seeks to enhance the PR profession through advocacy, professional standards, member development, and service to members. The document provides information on the Global Alliance's mission, history, strategic plan, leadership, members, initiatives, and membership fees. Membership offers benefits like networking opportunities and access to conferences and knowledge sharing.

1. Global Alliance for Public Relations and
Communication Management
Global Alliance Profile and Membership Information
2010
(For Potential Members)
Rationale: Encapsulate the Global Alliance’s dual mission of
raising standards of the profession and advocating for the
profession

2. Welcome to the Global Alliance
•The Global Alliance is an umbrella organisation linking Public Relations and
Communication Management professional associations worldwide
•Amongst its mission the Global Alliance seeks to enhance the Public Relations
profession and its professionals around the world working in the following
areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about)
Unify & Link
Professional Standards
Member Development
Service to the members and profession
•The Global Alliance intends not only to embrace the value of diversity within
the Public Relations profession but also focus on common principles within the
profession.

3. History & Key Landmarks of the Global Alliance
• History
 The Global Alliance formally established on 25 October, 2000 after a Public
Relations World Congress sponsored by the Public Relations Society of
America and the International Public Relations Association.
 Established through the coming together of leaders from various professional
associations
 More than 20 national and international associations were actively involved in
the founding of this historic framework.

4. History & Key Landmarks of the Global Alliance
• Key Landmarks
 2003 – The first World Public Relations Festival was held in Rome, Italy, under the
theme “Ethics in Public Relations”
 2006 – Participation in the Rome World Congress on Communication for Development,
promoted by the United Nations
 2008 – Re-launch of the Global Alliance website making it one of the central resources
for the on-line PR community
 2008 – Global Alliance Center established at the Università della Svizzera italiana,
Lugano, Switzerland
 2010 - World Public Relations Forum (WPRF) 2010,
Stockholm, Sweden

5. Aims & Objectives
•To provide a forum to:
Share ideas and best practice
Seek common interests and standards
Provide a better understanding of the unique aspects of each culture in
which practitioners operate
•To offer access to information regarding:
Regional or international conferences and seminars
Case studies
Awards programs
Benchmarking research
Networking opportunities for professionals
•To serve as a vehicle for examining:
Ethical standards
Universal accreditation options
Initiatives to strengthen the profession around the
world

6. Global Alliance Five-Year Strategic Plan
•In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a
new five-year strategic plan, 2009-2014.
•The strategic priorities for the five-year period include:
Creating value for member associations & practitioners;
Enhancing member engagement & participation;
Growing visibility & influence;
Securing the financial model;
PR “R & D” / Innovation

7. Global Alliance Executive Board
•Board Executive Committee
John Paluszek, Chair, (PRSA, U.S.A.)
Dan Tisch, Chair Elect, (CPRS) Canada
Amanda Jane Succi, Secretary (FERPI, Italy)
William Murray, Treasurer (PRSA, U.S.A.)
Nina Volles, Secretary General
•Immediate Past Chair
Colin Farrington (CIPR, United Kingdom)

8. Global Alliance Board Members
•Board Members
Catherine Arrow (PRINZ, New Zealand)
Thorsten Luetzler (DPRG, Germany)
Paul Mylrea (CIPR, United Kingdom)
Ronel Rensburg (PRISA, South Africa)
Shameem Abdul Jalil (Institute of Public Relations Malaysia)
Gustavo Pedace (Public Relations Institute of Argentina)

9. Global Alliance Current Members 2010
Europe Europe (Continued)
Asociaci de Directivos de Comunica, Spain Latvian Public Relations Association, Latvia
Association of Lithuanian PR Specialists, Norwegian Communication Association,
Lithuania Norway
Austrian Public Relations Society, Austria PRIME-European Student Association,
Belgian Public Relations Centre, Belgium France
Bulgarian National PR Association, Bulgaria Public Relations Institute of Ireland, Ireland
Chartered Institute of Public Relations, United Public Relations Society of Slovenia,
Kingdom Slovenia
Communication Publique, France Russian Public Relations Association, Russia
Confederation Europeene Des Relations Schweizerische Public Relations Gesellschaft
Publiques, Belgium (PR Suisse), Switzerland
Croatian Public Relations Association, Croatia Swedish Public Relations Association,
Sweden
Estonian Public Relations Association, Estonia
Turkish Public Relations Association, Turkey
Federazione Relazioni Pubbliche Italiana, Italy
UJJEF – Communication et Enterprise,
German Public Relations Association, German France
Hungarian Public Relations Association,
Hungary
Komora Public Relations, Czech Republic

10. Global Alliance Current Members 2010
North & South America Asia, Oceania, Middle East & Africa
 Canadian Public Relations Society, Canada  Institute of Public Relations Malaysia, Malaysia
 International Association of Business  Institute of Public Relations of Singapore, Singapore
Communicators, United States of America  Korea Public Relations Association (KoreaPR), South
 Public Relations Society of America, United Korea
States of America  Public Relations Society of India, India
 Federal Council of Public Relations  Public Relations Society of Indonesia, Indonesia
Professionals, Brazil
 Public Relations Society of the Philippines, Philippines
 Inter-American Confederations of Public
 Public Relations Institute of Australia, Australia
Relations, Brazil
 Public Relations Institute of New Zealand, New Zealand
 Mexican Association of Public Relations
Professionals, Mexico  African Public Relations Association, Nigeria
 Public Relations Society of Puerto Rico,  Institute of Public Relations Ghana, Ghana
Puerto Rico  Nigerian Institute of Public Relations, Nigeria
 Public Relations Society of Kenya, Kenya
 Public Relations Institute of
Southern Africa,
South Africa
 Public Relations
Association of Uganda,
Uganda

11. Global Alliance Recent & Current Initiatives
• Launched Sponsorship & Partnership 2009 initiative whose benefits
amongst other things serves to create value for member associations
and securing the financial model
 The Global Alliance aims to make available to member associations
templates of key projects such as the Sponsorship & Partnership for
use within their own initiatives
• Developing new media and communication channels e.g. Webinar series
• Advance the Global Alliance service provision through Speakers Bureau
 As a member you have the opportunity to be part of the Global
Alliance’s Speaker’s Bureau
• New & improved GA website integrating all of the GA’s
Projects and initiatives as well as providing you with central
Global information hub

12. Global Alliance New & Improved Website
Up to date GA Member and
PR Industry news via RSS
feeds
Flexibility in sharing articles
through the integrated “Share
Buttons”
Quick access to ALL of GA’s
on line social networking
activities
International Job Center for
both employers and job
seekers
Easy to use Knowledge
Center; a centralised
information hub

13. Global Alliance Knowledge Centre
•The Global Alliance aims to build a diverse body of
knowledge to assist public relations and communication
management professionals in their work.
•The Knowledge Centre offers you amongst other things: -
Guidelines and research papers
Case studies of award winning PR campaigns
Speeches
Policy documents
Interviews
Templates
Industry reports
•Opportunity to contribute articles and material to the
Knowledge Centre

14. Global Alliance Bimonthly E-newsletter
• Amongst a host of insightful articles that include a
commentary from the Global Alliance Chairman , the
GA e-newsletter is packed with: -
Research publications
Upcoming events
Current Global Alliance projects
Social networking highlights
Guest columnists
Featured jobs
• As a member of the Global Alliance not only will you
read what other professionals in the PR industry
have to say, but you can also have your article
featured in the e-newsletter

15. Global Alliance Online Social Networking
• Linkedin profile complete
with own group for
discussion
• Amongst other benefits, the
Global Alliance group offers:
Intra profession
networking and
connection
Real time discussion
opportunities on various
PR topics
Live news feeds from
the Pubic Relations
industry
Job board

16. Global Alliance Upcoming Events
• June 2010, Stockholm, Sweden
 World Public Relations
Forum (WPRF)

17. World Public Relations Forum (WPRF) 2010
•"Communicative organisations - in pursuit of a new paradigm"
Organizer: The Global Alliance in partnership with the Swedish Public
Relations Association
Location: Stockholm, Sweden
Date: June 14, 2010 to June 15, 2010
Website: www.wprf2010.se
• The Swedish Public Relations Association warmly welcomes you to Stockholm for the
6th World Public Relations Forum. The theme for the conference is "Communicative
Organisations - in pursuit of a new paradigm". We take off in our recently finished
unique research project "Business Effective Communication". The results are
summarized by professor Sven Hamrefors in a published video at
http://vimeo.com/3335021

18. Global Alliance Membership: An Insight & Fee
Structure
 The new Global Alliance membership package has many important
benefits, amongst them:
 Your members are part of a global community of 160,000 public
relations professionals – a unique marketing opportunity to current and
prospective members
 Discounted access to conferences put on by the GA member
associations in other countries for your members
 Enables you to participate in international collaboration to raise
standards, share knowledge, advocate for the profession and grow as
well as strengthen public relations associations like yours
 It demonstrates your commitment to a shared vision to advance the
public relations profession and the global society we serve

19. Global Alliance Membership: An Insight & Fee
Structure
 Following a unanimous resolution passed at the GA
annual general meeting in June 2009, Vancouver, the
Global Alliance is moving to a fee structure that aligns
GA dues with the number of individual public relations
practitioners who belong to the member association
 We are confident this will broaden the GA’s membership
base by reducing fees for small associations, while
creating a stable and sustainable financial model
 Other sources of revenue are currently being pursued
such as a comprehensive sponsorship/partnership
program

20. Global Alliance Fee Structure 2009-2010
National Association Affiliated Association
Members Members
1 – 300
EUR 150 EUR 120
Individual Members
300 – 1000
EUR 300 EUR 240
Individual Members
1000 – 2000
Individual Members EUR 500 EUR 400
More Than 2000
Individual Members EUR 1000 EUR 800
PR Research
Organisations,
N/a EUR 400
Councils & Others

21. GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND
COMMUNICATION MANAGEMENT
Thank You for Your Consideration in Joining the Global
Alliance. We Look Forward to your Organization Joining
Us in Sharing Our Vision to Advance the Public Relations
Profession
Please kindly use the attached form to identify the current size of your
association, and your membership category, and return to the address below
Global Alliance Center | Global Alliance for Public Relations and Communications Management
Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland
phone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail info@globalalliancepr.org | website
www.globalalliancepr.org