Internet Marketing Expert Gloria Rand shares 3 online marketing mistakes real estate agents make... and how you can avoid them.

1. 3 Online Marketing
Mistakes Real Estate
Agents Make… and How
You Can Avoid Them

2. Rich Real Estate Agents
Spend 10X on
Spend 6X on

3. Mistake #3
Failing to
Build
Relationships

4. Why is this a mistake?
- Costs You Time
- Costs You Money
- Costs You Business

5. Solution: Use “I CAN” Method

6. Solution: Use “I CAN” Method
I capture email addresses

7. Lead Magnets

8. Lead Magnet Topics
 Short Sales
 Foreclosures
 Mortgage Process
 Staging and Curb Appeal
 First-time Homebuyer Tips
 “The Secret” to Getting Most Money

9. Solution: Use “I CAN” Method
I capture email addresses
I answer inquiries quickly

10. Solution: Use “I CAN” Method
I capture email addresses
I answer inquiries quickly
I nurture leads with useful info

11. Email Newsletter

12. Mistake #2

13. Why is this a mistake?
Starting
April 21st

14. Solution:
Validate Site with
Google Mobile
Friendly Test Tool

15. Agents Earning $100K+
Survey results by Inman News

16. Mistake #1

17. Solution:
Create a Strategy!

18. What NOT to do on LinkedIn:

19. Let’s Connect!
GloriaRand.com
@GloriaRand
Facebook.com/GloriaRand
(786) 942-8321
Gloria@GloriaRand.com