1. Blooming
Components Marketplace Market Insight | May 2010
netbook
market
Only those working in academic or research to iSuppli.Today, nobody can negate the
fields had the opportunity for single-person importance of personal computers in our
use of a computer system back in the 1970s. everyday lives, which include desktop
Apparently, the systems were too costly to computers, laptop computers and tablet
be owned by a single person in those days. In computers.These great inventions enable not
1977, only 48,000 personal computers were only word processing, artwork design and
sold around the globe. But 30 years later, the database management system, but also link
global personal computer shipments had up people from across the world through the
increased to 264 million units, according Internet.
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2. Netbook market
thriving Components Ma
Netbook, known as mini-note, has emerged as a trendy Graph 1 Forecast of netbook sales
electronic product and this popular item is slowly gaining
popularity in the consumer electronics market. Unlike typical
laptops which serve as multi-functional computers and
are able to create contents and perform a wide range of
tasks with many applications running meanwhile, netbooks
are specifically designed for the Internet, communication,
learning and viewing information. Compared with laptops,
netbooks are lighter in weight and feature a relatively longer
battery life.
Source: Register Hardware
141
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3. Components Marketplace Market Insight | May 2010
2010 Projection
The netbook business will be estimated ranging from business professionals Research).
to blossom in 2010. According to the to young students. Apparently,
predictions made byWebPC.com, netbooks are the trendsetter in the Furthermore, DisplaySearch speculates
towards 2010, two types of netbooks computing world. More electronic that, in 2010, the notebook PC market
will evolve, in terms of pricing.The product users will follow suit to will grow by 16%, having higher than
forecast is that expensive netbooks purchase such novel inventions. Due average growth for netbooks and ultra-
and affordable ones will be on both to the trend of increasing popularity portable notebook PCs. Expansion in
opposite ends of the market price. of web-based applications as well as the latter segment is estimated to be
mobile networking, netbook sales are accelerated by many new 11.6”and
Netbooks will gradually be penetrating anticipated to soar from 35 million 12.0”products built on CULV platforms
into various consumer markets, in 2009 to 139 million in 2013 (ABI and with rigorous, sub-$500 ASPs.
Table 1 Notebook PC and Mini-Note Shipments (Millions of Units)
Region 2008 2009 2010 2009Y/Y Growth 2010Y/Y Growth
Mini-Note 16.4 33.3 39.7 103% 19%
Notebook PC 129.6 136.3 158.1 5% 16%
All Portable PC 146.1 169.6 197.8 16% 17%
Source: DisplaySearch
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4. Marketshareof
netbooksbybrand Components Ma
In the portable PC world, Acer and Asus have the greatest share of netbook market, as they started the design and development
of netbooks early. In contrast, other notebook manufacturers such as Dell,Toshiba and Lenovo have lower market share since they entered
the netbook competition relatively later than Acer and Asus (Tables 2 and 3).
Table 2 Netbook shipment volume and market share by brand in Q3 08
Mini-note PC brand Volume (million) Market share
Acer 2.15 38.3%
Asus 1.7 30.3%
HP 0.33 5.8%
MSI 0.32 5.7%
Dell 0.16 2.8%
OLPC (One Laptop Per Child) 0.13 2.3%
Medion 0.13 2.3%
Kohjinsha 0.06 1%
Intel (Classmate reference design) 0.06 1%
Lenovo 0.04 0.7%
Toshiba 0.03 0.5%
All others 0.51 9.1%
Source: DisplaySearch
Table 3Worldwide combined netbook and notebook PC market share by brand in Q3 08
Brand Q3 07 share Q3 08 share38.3% Y/Y volume change
HP 21.3% 19.7% 29%
Acer (includes Gateway & Packard Bell) 14.4% 17.1% 65%
Dell 13.7% 13% 32%
Toshiba 9% 8.6% 28%
Asus 4.1% 8.6% 189%
Lenovo 8.8% 6.7% 7%
Apple 4.6% 4.1% 24%
Sony 5.6% 4.1% 2%
Fujitsu / Fujitsu-Siemens 4.7% 3.1% -8%
All others 13.7% 14.9% 52%
Source: DisplaySearch
141
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5. Potentialmarket
Components Marketplace Market Insight | May 2010
With the enormous sales of 1.7 million units in the fourth quarter of 2008 (Table 4), the markets in Europe, the Middle East and
Africa (EMEA) for netbooks are worth exploring. For the buyers who are interested in venturing into the European market, please
note that the adoption of non-Windows operating systems, such as Linux, is more prevalent in the region.
Table 4 EMEA Netbook shipments Q4 08
Mini-note PC brand Volume (million) Market share
Acer 2.15 38.3%
Asus 1.7 30.3%
HP 0.33 5.8%
MSI 0.32 5.7%
Dell 0.16 2.8%
OLPC (One Laptop Per Child) 0.13 2.3%
Medion 0.13 2.3%
Kohjinsha 0.06 1%
Intel (Classmate reference design) 0.06 1%
Lenovo 0.04 0.7%
Toshiba 0.03 0.5%
All others 0.51 9.1%
Source: DisplaySearch
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6. Here emerges another fad—iPad
Introduced by Apple Inc on January 27, 2010, iPad is positioned in the
consumer electronics market as a type of devices between smart phones
and laptops, known as tablet computers. As ABI Research suggests, Apple's
introduction of iPad into the current world of electronic products triggers
off a brisk tablet computer market. ABI Research forecasts that the tablet
computer market should bloom more than tenfold to reach about 57 million
items sold each year by 2015. The main focus of a tablet computer is
entertainment, suggested by ABI Research. A tablet computer will not
substitute a laptop, netbook or mobile phone, according to ABI Research,
however, it will serve as an additional premium or deluxe product for
affluent industrialized markets for at least a few years.