3. If there is no action before 2012, it’s too late.
What we do in the next two to three years will determine our
future. This is the defining moment.”
Dr. R.J. Pachauri, Head of the IPCC and Nobel Peace Prize winner
3
5. Advisors to
Manage MCI CONVENTION CENTERS
Sustainability
HOTEL CHAINS
Services
ASSOCIATIONS -NGOs
DESTINATIONS
CERTIFICATION
COMPANIES
5
6. I’m incoming president of the
The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
6
7. You can find this presentation on
LessConversationMoreAction.com
8. Agenda
1. Why the meetings industry needs to change
2. Look at trends for 2010 - Is the industry
transforming?
3. How do we accelerate the transformation
9. Climate Change is long
term and its effects are
only just beginning
CO2
1850 1900 1950 2000
9
11. 50% world’s tropical and temperate forests are gone
13468
12.
13.
14. Fa cts
me one.
So are g
r fish
pre dato d or
rge fishe
of th
e la over
s are
•90 %
e fis herie
arin .
of m acity
5% to cap
•7 ed
fish
15. an
n e
a u
t h ss
re l i
o ca
m gi
Its lo
c o
e
16. 9 billion in 2050
6.5 billion in 2005
The world 5 billion in 1987
population 3 billion in 1960
is increasing 2 billion in 1930
1 billion in 1800
250 million in 1
5 million
10 000 bef. JC 5 000 bef. JC 0 1000 2050
17.
18. 287
Some Facts
chemicals
in the cord blood from newborns in the USA
19. • 35% of cancer deaths are directly
attributable to diet Some Facts
• 50% of western health care costs are
attributable to health risks that can be modified
by lifestyle behaviours
20. 826 million
people are hungry
1.6 billion
People are over-nourished and overweight
Sources: United Nations WHO
21. Living beyond our means
De
cl inin
gr
eso
ur c
es
Sustainable Supply
A
Sustainable
Future
Current n Sustainable Demand
Reality mpt i o
co nsu
ce
s our
in g re
as
In cre
Source:The Natural Step
44. Growth International Event Standards
Reporting
GRI
Performance
(checklists) ANSI - APEX
Management BS8901 > ISO
Systems
(Process)
Environment Social Economic
44
45. Understanding Standards and Certifications
Sustainable Meeting Standards
BS8901 APEX ANSI
- Management System - Performance Standard
- Only international standard in - Launched end 2009
use
- Will be used by US Govt
- Developed for Olympics in 2012
- ISO by 2012
- Used in US, Brasil, Denmark,
Australia
- Google, Microsoft, UN, MPI…
Standards are complementary
Share people on technical teams
45
46. HOTEL/VENUE Standards and Certifications
Key international programs in Europe
Reporting
GRI
Performance GreenGlobe
(checklists) Swan
Management GreenKey BS8901
Systems ISO14001
(Process) EMAS
EUFlower
Environment Social Economic
Bold highlighted are top performers
46
48. Growth in Reporting
Annual and CSR Reporting
- Strategy - Commitment, vision,
principles
- Analysis of the management
system performance
- Data measurement of impacts
- Interpretation into meaningful
comparisons
- Benchmarking with industry
averages
- Lessons learned and
improvement actions
48
50. Introduction new tools and software platforms
DESTINATION EXHIBITION
A Sustainability platform that MARKETING
VENUE
helps to increase the COMMUNICATIONS
performance of your suppliers
and event
ACCOMMODATION TRANSPORT
Analyses the event in 8 key
FOOD AND areas
EVENT OFFICE
BEVERAGE
www.mci-group.meetgreen.com
MeetGreen was created and based on the Convention Industry
Council Green Meetings Task Force Report, 2004.
50
55. Copenhagen –
goes really green
• ECO-Zone (10+ climate
mtgs)
• Multi-Stakeholder
Sustainability Taskforce
• Client green taskforce
• 7200 Certified Green
Rooms in CPH Area
• 20% Reduction in CO2
• Organic Food at almost
parity cost
60. 2010 Trends
1. Passing beyond the tipping point
2. From green to integrated sustainability
3. From confused to aware consumers
4. From nice marketing to taxes and legal requirement
5. Standard part of the purchasing decision process
6. From creative label to trusted global certification brands
7. Pressure to measure and report
8. Rise of the eco-zones
9. Stabilization virtual meetings
10. Acceleration in innovation
61. But what about 2010?
Will our industry
really transform
through
sustainability?
66. The business case for sustainable events
Brand Consistency Cost Savings
Align and support corporate CSR Operational Efficiencies
messages
Obligation
& Responsibility
People - Planet
Brand Staff Motivation
Profit
Reputation Better place to work
Competitive Differentiation
PR Exposure
Industry Leadership
66
67. Include sustainability in your event strategy
Vision
Leadership
Principles Policies
Commitment
Goals, Priorities
67
68. Use existing frameworks and systems
MCI Sustainability Framework
EDUCATION
STAKEHOLDER OPERATIONAL
ENGAGEMENT PROCESS
STRATEGY
CERTIFICATION MEASUREMENT
COMMUNICATION
68