Overview for librarians seeking to understand and measure the use of social media in their libraries : delivered at Online Conference, London Olympia, 1 Dec. 2010.

1. Peter Godwin University of Bedfordshire “ It’s all about social media, stupid!”

2. / http://www.flickr.com/photos/plentyofants/203275559 Peter Godwin University of Bedfordshire

5. EBSCO survey of use of social media in European libraries, 2010

6. Web 2.0 to social media

7. Social Media are here to stay

8. Their implications are still not fully understood

9. Is it all worthwhile?

12. Time for a policy ?

13. Just because you can doesn’t mean you should

14. Why use social media?

17. How do you decide which to choose ?

19. Start from baseline

21. Can the experience of the business sector help ? http://www.flickr.com/photos/greggoconnell/206900508/

23. http://www.flickr.com/photos/quitelucid/76790892 /

29. “ We tend to overvalue the things we can measure and to undervalue the things we cannot”

30. Six company user forums tracked where technical support and customer questions are answered by other users. This may be an improvement over a help desk. By the end of 3 years the ROI was nearly 100% ($2 back for every $1 spent). N.Petouhoff in a Forrester Social Media ROI report

37. “ Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen indicates where you want to go (your objective), where you are now, and how to get there.” (Owyang, J.(2008) Social media measurement : Dashboard vs. GPS. Web Strategist , 16 Oct.

38. Mobiles –the ultimate portable computer