Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Adoption of Mobile Business Solutions and its Impact on Organizational Stakeholders

737 visualizaciones

Publicado el

This is the presentation I held at the 27th Bled eConference on 4th June 2014 in Slovenia. The original paper was pubished in the Bled 2014 Proceedings.

Publicado en: Empresariales, Tecnología
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Adoption of Mobile Business Solutions and its Impact on Organizational Stakeholders

  1. 1. 1 Sabine Berghaus Institute of Information Management University of St.Gallen Adoption of Mobile Business Solutions and its Impact on Organizational Stakeholders
  2. 2. 2 Motivation and Research Question1
  3. 3. 3 Introducing new technology - Companies introduce new technology «top-down» (e.g. Gallivan 2001). - Main question for organizations is how to facilitate adoption Theories on individual adoption behavior are well explored, e.g. TAM (Davis, 1989), Theory of Planned Behavior (Ajzen, 1991), UTAUT (Venkatesh et al., 2003)
  4. 4. 4 Consumerization - Consumer market is moving much faster than the enterprise market. - Employees bring their gadgets and software to the workplace (Harris et al., 2012). How can companies incorporate new practices?
  5. 5. 5 Research Questions 1. What are the main drivers of mobile business solution adoption in a corporate environment? 2. What implications do these drivers have for different organizational stakeholders?
  6. 6. 6 Method2
  7. 7. 7 Grounded Theory Approach Description Goal Focus Group • 11 managers from various industries • World Café discussion • Ideate, Evaluate, Prioritize results Research organizational challenges Expert Interviews • 7 managers from various industries • Semi-structured • Coding of transcripts • Inductive analysis Research adoption drivers and inhibitors in organizational context Result of analysis: 81 codes that were merged into 7 clusters
  8. 8. 8 Findings3
  9. 9. 9 Mobile User Experience «This was released to 3,500 people without training. We offered training, but nobody needed it» (Head of Mobile CM, Insurance Company) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  10. 10. 10 Mobile User Experience Adoption Drivers • Easy to use interface design • Touch interaction paradigm • Global and standardized interaction patterns Impact on Organizational Stakeholders Users facilitating Operating departments - - Corporate IT
  11. 11. 11 Social Influence «I noticed when I show the app to somebody, people think it’s awesome and they will tell someone else. This works better than the usual means of communication.» (Lead Mobile Services, Logistics and Transportation Company) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  12. 12. 12 Social Influence Adoption Drivers • Access to opinions and experiences of others • Enhancing image (especially in client interactions) Impact on Organizational Stakeholders Users Operating departments - facilitating Corporate IT facilitating
  13. 13. 13 Time To Market «These are very moderate investments, apps for less than CHF 200.000, implemented in less than 6 months […] this also convinces the management.» (Head of Mobile CM, Insurance Company) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  14. 14. 14 Time To Market Adoption Drivers • First mover advantage in a competitve organization • Fast implementation • (Comparably) cheap investment • External vendors • Readily available services (cloud services) Impact on Organizational Stakeholders Users Operating departments Corporate IT facilitating creates challenge -
  15. 15. 15 Security «People get pretty angry when IT says – you can use your own device, but we will restrict functionality, put a virus scanner on it and you need an 8-digit PIN […] This is a real problem when you just want to write an SMS on your own device and have to type in an 8-digit PIN.» (Head of Enterprise Mobility, IT Consultancy) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  16. 16. 16 Security Adoption Drivers • Non-negotiable criteria • Protection of internal data Impact on Organizational Stakeholders Users Operating departments Corporate IT facilitating requires decision creates challenge
  17. 17. 17 Workplace Flexibility «This is an expression of individuality, people like to express themselves at work, they like to be comfortable […] modern and mobile. It’s almost a status symbol.» (Head of Enterprise Mobility, IT Consultancy) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  18. 18. 18 Workplace Flexibility Adoption Drivers • Expression of a modern and individualist lifestyle. • Use own devices / software • Work from anywhere Impact on Organizational Stakeholders Users Operating departments Corporate IT facilitating - creates challenge
  19. 19. 19 Information Availability «For a trip which takes up to two weeks, you have an iPad which weighs 400gm. In the past, our colleagues reported that they travelled with 13kg of paper» (Head of Mobile CM, Insurance Company) «There are lots of documents they have to carry around, they have to be updated. This gets checked by the authorities and now we put this on an iPad.» (Lead Mobile Services, Logistics and Transportation Company) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  20. 20. 20 Information Availability Adoption Drivers • Easy access to all critical information in one place • Synchronization • Offline availability Impact on Organizational Stakeholders Users Operating departments Corporate IT facilitating requires decision creates challenge
  21. 21. 21 Process Mobilization «One client wanted a mobile solution for his sales staff, but when they got back to the office with their mobile devices, they had to continue in the paper process» (Head of Mobile Unit, IT Consultancy) Image Copyright Samsung Electronics Switzerland, http://www.samsung.com/ch/news/picturelibrary.html
  22. 22. 22 Process Mobilization Adoption Drivers • Mobile availability of entire workflows • Enabling new workflows when using features of mobile devices (camera, GPS, …) • Integrate into existing workflows, without redundancies Impact on Organizational Stakeholders Users Operating departments Corporate IT facilitating requires decision creates challenge
  23. 23. 23 Conceptual framework
  24. 24. 24 «Big Picture»4
  25. 25. 26 Further Research ORGANIZATION TRANSFORMATION PROCESS ENTERPRISE MOBILITY • What other stakeholders are affected? • What transformation processes is enterprise mobility causing in organizations? • What processes should be mobilized? What measurable effect did that have in today’s corporations?
  26. 26. 27 Feedback / Questions?Sabine Berghaus sabine.berghaus@unisg.ch @stadtnomadin about.me/sabineberghaus Thank you!

×