Organic Search Engine Optimization 20133. WHAT IS SEO?
Acronym: Search Engine Optimization
“Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid
("organic") search results.” - Wikipedia
Presentation by Snohomish County Real Estate © 2013
4. Why is SEO Important?
The more visitors a website receives the
more chances are to convert to a sale.
Leads = $$$$
Presentation by Snohomish County Real Estate © 2013
5. Getting Started w/ Search Engine
Optimization
• Have to have at least a website, or blog, or
Facebook page, or Twitter account.
• Where do I get those?
– Free Website: http://wordpress.com
– Facebook:
http://www.facebook.com/pages/create.php
– Twitter: http://twitter.com/signup
Presentation by Snohomish County Real Estate © 2013
6. Wordpress.com
• Free network that allows people to create free blogs
(blogs can be used as websites).
• Goto http://www.wordpress.com and sign up
• Publish Relevant Information you wish to rank for.
• Examples:
– http://snohomishcountyrealestateguide.wordpress.com/
(rarely used)
– http://thehamptons.wordpress.com/ (rarely used)
Presentation by Snohomish County Real Estate © 2013
7. Facebook Fan Pages
• Fan pages are way to connect socially to
consumers while be able to rank in the search
engines.
• Create a Page
• Use Keywords in Title
• Post relevant information
• Post engaging content and information
Presentation by Snohomish County Real Estate © 2013
8. Twitter Accounts
• A way to share the useful information you
just published.
• Creates a “back link” to your content
• Ability to connect with other professional
who may share your content.
• Builds buzz around your content.
Presentation by Snohomish County Real Estate © 2013
9. HUGE: Back Links
• A link from website “A” to website “B”
• Each link is a vote for your website
• The more votes – links – the better chance will
appear higher in the search results.
• Example:
http://www.realestate.com/advice/whats-happening-in
Presentation by Snohomish County Real Estate © 2013
10. Additional SEO Strategies
• Meta Titles, Descriptions, Keywords
• Meta Matches on Page Content
• Google Places Profile
• Google Plus Profile & Authorship
• YouTube Channel Profile
Presentation by Snohomish County Real Estate © 2013
11. SEO Don’ts
• Keyword Stuffing
– Excessive Keywords On-page Copy
• Link Bombing
• Cloaking
• Duplicate Content/Websites
• Doorway Pages
• False Reporting of Competitors
• Just WRONG
Presentation by Snohomish County Real Estate © 2013
12. SEO Resources
• SearchEngineLand.com
• SearchEngineJournal.com
• SERoundTable.com
• GeekEstateBlog.com
• Mashable.com
• BarryHurd.com
• YouTube.com (for tutorials)
Presentation by Snohomish County Real Estate © 2013