The document discusses the European mobile market, including that 139 million smartphones were shipped in Q1, the adult market is worth $4.9 billion by 2015, and there are 500 million European citizens. It also lists many porn publishers and advertisers/categories. It provides a SWOT analysis and discusses developing action plans, performance indicators, investing in training salespeople, and more to effectively target and grow in this market.
How a broadcaster understands viewers to drive viewing & commercial advantageAmazon Web Services
This session focuses on:
- Operating model – what you need to succeed with data
- Viewer Value Exchange – how to garner trust and permission more so with GDPR on the horizon
- The commercial imperative
- The creative imperative
- What’s next with AI?
Summary:
You know the game you want to make but how do you talk about it? Not with your peers and friends, but with investors and publishers. In this session, we’ll discover the art of pitching, why it’s useful, and how to structure it so you feel prepared in front of a publisher.
Presenter Bio:
Kumsal Obuz is a self-taught veteran web developer with more than 15 years of experience. After several years of preparation, he started his own game studio, Viroid Games, in August 2020. He also authored a game development book that covers Blender and Godot Engine for Packt Publishing.
Context:
This is a talk I often give at game development Meetups and conferences. I see that many indie developers suffer from the most basic aspects of pitching their creation to people who have the power to part way with money.
How a broadcaster understands viewers to drive viewing & commercial advantageAmazon Web Services
This session focuses on:
- Operating model – what you need to succeed with data
- Viewer Value Exchange – how to garner trust and permission more so with GDPR on the horizon
- The commercial imperative
- The creative imperative
- What’s next with AI?
Summary:
You know the game you want to make but how do you talk about it? Not with your peers and friends, but with investors and publishers. In this session, we’ll discover the art of pitching, why it’s useful, and how to structure it so you feel prepared in front of a publisher.
Presenter Bio:
Kumsal Obuz is a self-taught veteran web developer with more than 15 years of experience. After several years of preparation, he started his own game studio, Viroid Games, in August 2020. He also authored a game development book that covers Blender and Godot Engine for Packt Publishing.
Context:
This is a talk I often give at game development Meetups and conferences. I see that many indie developers suffer from the most basic aspects of pitching their creation to people who have the power to part way with money.
Ray Flame Entertainment is an online MMO-browser game publisher located in Los Angeles, California with branches in China. Our current titles are Lords and Evil, Heroes of Gaia, Heroes of Kung Fu and etc.
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent
In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.
Playboy VIP Deals for Men - Manly Daily DealsSteve Gilberg
2011 pre-launch presentation for Playboy's first foray into the daily deals market. Their angle was to target men, something the other daily deals sites weren't doing. Playboy's offers would include upscale dining, nightlife, liquor, gadgets, shaving, sports, and all things men. Competitors in the men's daily deal market include Urban Daddy and Thrillist.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
DFO co-founder and president Jordan Rolband and chief marketing officer Alex Brown presented at ECML San Diego in March 2019 on scaling eCommerce globally.
This is the student handout for Four Pillars 2010 Technology Education Program. The class is approved for 3 hours of CE in Virginia. More information can be found at www.TheAgentTrainer.com
DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.
The new software allows easy entry into the already successful model of group buying and daily deal services without any prior technical knowledge.
Daily Deal Builder also includes comprehensive training from the HC Consulting Group staff on how to build and launch daily deal businesses.
A local look at the bigger picture - It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the closest location. And you can be certain they’re going to make their opinions known.
Brand Analytics allows you to understand how your locations are performing on an individual basis. With our interactive wrap-up reports, you can dig down to see the aggregate rating of a particular store over the last month, or see how different regions compare to one another.
Our tool also allows you to post to individual social accounts, allowing you to quickly author posts for all of your stores, certain regions, or individual locations.
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsBernard Leong
The 3rd lecture focus on the marketing plan which constitues part of the business plan with an introduction to the concept of marketing, strategies, distribution and channels. Another important thing that we want to inculcate the use of social meda for start-ups and how this might help to spread the message.
Ray Flame Entertainment is an online MMO-browser game publisher located in Los Angeles, California with branches in China. Our current titles are Lords and Evil, Heroes of Gaia, Heroes of Kung Fu and etc.
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent
In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.
Playboy VIP Deals for Men - Manly Daily DealsSteve Gilberg
2011 pre-launch presentation for Playboy's first foray into the daily deals market. Their angle was to target men, something the other daily deals sites weren't doing. Playboy's offers would include upscale dining, nightlife, liquor, gadgets, shaving, sports, and all things men. Competitors in the men's daily deal market include Urban Daddy and Thrillist.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
DFO co-founder and president Jordan Rolband and chief marketing officer Alex Brown presented at ECML San Diego in March 2019 on scaling eCommerce globally.
This is the student handout for Four Pillars 2010 Technology Education Program. The class is approved for 3 hours of CE in Virginia. More information can be found at www.TheAgentTrainer.com
DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.
The new software allows easy entry into the already successful model of group buying and daily deal services without any prior technical knowledge.
Daily Deal Builder also includes comprehensive training from the HC Consulting Group staff on how to build and launch daily deal businesses.
A local look at the bigger picture - It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the closest location. And you can be certain they’re going to make their opinions known.
Brand Analytics allows you to understand how your locations are performing on an individual basis. With our interactive wrap-up reports, you can dig down to see the aggregate rating of a particular store over the last month, or see how different regions compare to one another.
Our tool also allows you to post to individual social accounts, allowing you to quickly author posts for all of your stores, certain regions, or individual locations.
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsBernard Leong
The 3rd lecture focus on the marketing plan which constitues part of the business plan with an introduction to the concept of marketing, strategies, distribution and channels. Another important thing that we want to inculcate the use of social meda for start-ups and how this might help to spread the message.
BREcommerce Summit Keynote Presentation by Loren Gray
Presentation rep
1. The European Mobile Market
139 million smart phones shipped in Q1
Adult market worth $4.9 billion by 2015
500 million European citizens
European Adult Advertising market worth £61 Million
Exponential growth expected to continue for next five years
Fetish.xxx = $300,000 / Gay.xxx = $500,000
5. Action plan to attack market
Summarize Objectives
Identify the Strategic Objectives
Assess Prior Sales Performance
Segment Your Customers
Set the incentives, personalised 30 day objectives
Develop Territories Action Plans
Develop Key Accounts Plans
Measure and Monitoring Results
Establish Qtrly Sales Planning Cycle
6. SWOT Analysis
Free sites
3D / Tablet / AR
Piracy
4G
Stigma
European delectation for
niche S W Soft (harder the better for ROI)
O T
3D / Tablet /AR
Female Porn Power Legislation
Live cams Unsanctioned
Free sites (Tube sites vastly
enlarge the total Pre-paid mob plans cut
universe of porn)
back
Geo-targeting / Hyper local
Cloud Porn Tubes
Dating markets
Traffic trading
7.
8. Performance Indicator’s
Stage one – Sales barometer
Start with a review of Reporo’s company strategy and marketing plan - including
target markets and customer needs,
product portfolio and competitive analysis
Review the Customer Life Cycle Management processes to identify opportunities
for increasing customer acquisition, loyalty and profitability – this must come from “on the
ground”
“Heath check“
Does the team think they have tools necessary to optimize their performance
Relevant and professional marketing collateral, sales presentations that are tailored to
customer needs
What else do they need?
9. Investing in people
Stage two – Individual training and mentoring
Review the teams individual’s sales experience and performance.
Asses individual personal efficiency and effectiveness.
Are they juggling their many conflicting tasks / focus on what really matters to achieve their targets?
What changes are required to increase their personal motivation to achieve their targets?
Are they getting appropriate feedback on what they are doing well?
Culminating with a company sales training course, and participation in ongoing coaching or mentoring
internal and external as appropriate which will enhance the individual’s development to achieve sales
targets.
In addition to traditional sales training, courses should be tailored to a company’s own strategy, specific
products, customers and competitive environment.
10. Some people are naturally more effective at
focusing on the 20% of effort that will deliver
80% of results.
Others need more guidance, measures and
feedback to keep them focused on doing what
is important to exceed their targets.
Independent coaching and mentoring have
proven to be very effective approaches to
support individuals in developing new
behaviours that will achieve their goals.
In addition, more effective use of
management system sales process greatly
enhances
individual’s efficiency and effectiveness.
Sales Skills As you mentioned sales team will
have very different backgrounds and levels of
sales experience / approach, however human
nature is universal
Editor's Notes
Caveat – Without meeting people this can only be theoretical, nowever these processes, have previously been successful in defusing negativity and creating a positive sales environment.