More Related Content Similar to Key4Women February 2012 (20) More from Amanda L. Sage (12) 1. Two Birds with One Stone
Managing your Social Networks Efficiently and
Effectively Without Going Insane
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
2. Advantages of Using a Social Dashboard
Manage multiple accounts
▪ Post to multiple accounts quickly and easily
▪ Organize accounts and interests on multiple tabs
▪ Import Twitter lists to segment users by topic
Posting is quick and simple
▪ Schedule posts
▪ Easily shorten URLs
▪ Attach images and files
▪ Create link and thumbnail previews for Facebook posts
▪ Automatically send blog posts to other accounts
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
3. Advantages of Using a Social Dashboard
Monitor and analyze
▪ Easily search and monitor keywords and topics
▪ Track click rates on shortened URLs
▪ Social media analytics and data (for tracking ROI)
▪ Customizable reporting
Teamwork
▪ Assign follow-up tasks
▪ Monitor which team member posted what
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
4. What Kind of Content Should I Share?
▪ Resources
– Blog posts (yours and others’)
– News articles
– Advice and tips
– How-to’s
▪ Company news
▪ Events (pre and post)
▪ Promotions and sales
▪ Testimonials and case studies
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
5. What Kind of Media Should I Share?
This means…
▪ Blog posts/articles/documents
▪ PowerPoints/slide decks
▪ Text excerpts
▪ Videos
▪ Photos
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
6. Disseminate your Content!
A piece of content
Full text Partial text
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
7. It All Works Together
E-mail
Websit Blog
e
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
8. Tell People About your Accounts
Put links to your social media accounts on your:
▪ Website
▪ Blog (if separate from website)
▪ E-mail signature
▪ E-newsletters
▪ Business cards
▪ Stationery
▪ Marketing collateral
▪ Signage
▪ Word of mouth
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
9. Give People a Reason to Friend/Follow/Connect
▪ Provide information, resources, promotions,
sales, etc. that are only available through
social media
▪ Give prizes to the #th follower/friend
▪ Have contests on your social networks only
▪ Provide the most up to date info is available
there
▪ And then remember to tell people that
about these things!
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
11. Gong Gong Communications
We provide holistic marketing and creative
services to small businesses on a monthly
and per-project basis
We offer a full range of services including
graphic & web design, copy writing,
marketing planning, and social media
engagement.
www.gonggongcommunications.com
Key4Women – February 16, 2012
© 2012 Gong Gong Communications. All rights reserved.
Editor's Notes Survey audience over:Who is insuranceWho is financial planningWho is something elseWho has their own website (for their agency or company)?Who uses [insert social media site here] Who out there has a website for their practice? Who doesn’t have one but wants one?I am a firm believer that every businesses in the world should have some sort of website, even if it is just a fancy blog or Facebook Fan Page. And I could do a whole presentation on why, but let’s just say I think it’s essential for providing your patients with the information they WILL BE looking for, and for marketing your company.But I bring this up because a website kind of acts like the brain of your social media marketing plan. All the other organs and extremities will work without it, but not with great purpose.And remember to tell people you’re on these networks. Print it on your literature and stationery. Post it in your offices. Put it in the signature of your e-mails. Existing patients will have a hard time finding you if they don’t know you’re there!
