September 20, 2010

1. Social Media 2010
Ashland University
September 20, 2010

2. Interruption vs. Engagement
Outbound Inbound
• Telemarketers • Social media (Twitter,
• Television commercials Facebook, You ube,
T
• Radio commercials Yelp, Google, etc.)
• Direct mail • Blogs
• Billboards • Podcasts
• Pop-up ads • Search engine
optimization and pay-
per-click ads
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

3. Talking to, not Talking at
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

4. Consider Customer Service
•25% of search results for the world's top 20
largest brands are links to user-generated
content
•34% of bloggers post opinions about products
and brands
•78% of consumers trust peer
recommendations
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

5. Why Use Social Media?
• Meet new people, build relationships
• Communicate and engage with people
• Network and make connections
• Discuss your passions, hobbies, etc.
• Learn, research, and teach
• Share and discover
• Keep up with friends and family
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

6. Social Media Pit Falls
• Time consumption
• Can be difficult to calculate ROI
• Giving employees social media access during
working hours
• Using social media responsibly
• Liability
• Compliance
• It’s all public
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

7. Social Media Numbers
• Active User Accounts:
– Facebook: 500 million
– LinkedIn: 75 million
– Twitter: 100 million
• More than 700,000 Fan Pages on Facebook
• Y T
ou ube hosts more than 75 billion video
streams
• Blog count is over 133 million
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

8. So what social media
networks should you be on?
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

9. It all depends…
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

10. Real-Life Examples
Where the Hell is Matt? http://www.youtube.com/watch?v=zlfKdbWwruY
U Vic http://www.youtube.com/watch?v=EeGDRSWB46w
Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8
Will it Blend http://www.youtube.com/watch?v=qg1ckCkm8YI
Oreo http://www.facebook.com/oreo
Red http://www.facebook.com/joinred
Cleveland Clinic http://www.facebook.com/ClevelandClinic
Amanda Sage http://www.linkedin.com/in/amandalsage
Dell Outlet http://twitter.com/delloutlet
Betty's http://twitter.com/bettyscolumbus
HARO http://twitter.com/helpareporter
DM Scott http://twitter.com/dmscott
WBNS http://twitter.com/10tv
Mashable http://mashable.com/
HubSpot http://www.hubspot.com/blog/
Campaign Monitor http://www.campaignmonitor.com/blog/
Duct Tape http://www.ducttapemarketing.com/blog/
HARO http://helpareporter.com/
Crimson Cup http://foursquare.com/venue/305021
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

11. Social Media Myths & Excuses
• It’s too complicated.
• It takes too long to learn.
• I don’t have time.
• I’m too old.
• No one I know is online.
• It won’t help my business.
• But it’s social media.
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

12. It’s here to stay…
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

13. Follow Up
View these slides:
Internships:
www.gonggongcommunications.com/jobs
Amanda’s contact info:
amanda@gonggongcommunications.com
Twitter.com/gonggongcomm
Facebook.com/gonggongcomm
Youtube.com/gonggongcomm
Social Media 2010 - Ashland University
September 20, 2010
©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved