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1. The Constant Evolution of eBay and How to Adapt to
Change
There's no better way to brand your name and company name than on one of the most popular and
reputable web sites in the entire world. No matter what you're selling, eBay can seriously impact
your bottom line. There's nowhere else on earth where you'll find 100+ million people brought
together for the sole purpose of buying and selling.
What began as a small, unique place for memorabilia & fun collectibles; has grown astronomically
to cover a wide array of mid to upscale markets and peer to peer sales that span the world. Ten
years ago, you could write up a simple description of an item, display a couple photos, list it on
eBay and wait for the bids to come in. Those of us who were selling on eBay in the early days found
that it was easy money. If you were to list some of the stuff in the same format nowadays, there's no
way you'd be able to attract the number of visitors nor sell for a decent price like back in the day.
Month by month the competition heats up. Thousands upon thousands of new sellers have jumped
the bandwagon in recent years, including large retailers with pro-marketing expertise and big-time
corporate experience. eBay is also crowded with "here and there" sellers, who sell at low margins
for little to no profit, and make it difficult for other sellers to compete with their prices. It's a tricky
business. The shifting sands create an environment where all sellers must be on their toes at all
times.
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You not only have to think outside of the box, you need to think outside of your home office or
wherever you conduct your online business. You need almost an out of body experience. Be
neutral for a second. Envision yourself sitting at your end users desk and take an outsiders,
buyer's approach when browsing through your stuff. Do you like what you see, content wise or
visually? Would you feel confident to purchase or bid on the item? When there's thousands of other
listings to browse though, why would they choose to do business with you? What should you do
differently? Before your quest of becoming a successful entrepreneur, you need to become an
infopreneur. Purchase eBooks and subscribe to informational newsletters. Get out of that science
fiction section in the bookstore and get into the business and motivational section!
Most of us started out as curious buyers. Agree? We did our research before placing a bid on an
item to ensure it was the best deal we could get. We waited until the last minute to place a bid, only
to be sniped in the final seconds. Now, whether you are an eBay Powerseller or a start-up eBay
seller, have you done your research? You must now reverse this concept of researching and
analyzing as a buyer and research as a seller. You must analyze your competition & peoples
buying patterns. People do not want to be sold, people want to buy. You need to understand what
makes buyers bid or purchase one item as opposed to another. Just as a smart buyer waits to
snipe in the closing seconds; you as a seller must wait until the final moments of listing an auction
or 'buy it now' and see what and how your competition is listing, do the opposite, do it different, do
it better.
As a buyer, you wish you waited a little bit longer to win that item. As a seller, why not wait a little bit
longer to win customers, put a little more effort into it to effectively sell your stuff, market yourself
and maximize your profits. eBay isn't going anywhere. Take your time, expect the best, plan for the
worst and expect to be surprised. No matter what google, yahoo or any other online auction
alternative comes out with, eBay will forever be the staple in online auctions. eBay will continuously
bring innovative new products and offerings to it's arsenal.
eBay has made innovative changes to its system offering a wide variety of 'upgrades', listing
options and eBay Stores. After you have sold a number of items on eBay via auctions (maybe just
stuff that cluttered up your garage), you should highly consider opening your own store on eBay
and start realizing the major advantages. There's nowhere else you can instantly open an online
storefront for less than $16 a month which provides various management tools, assists you in
search engine marketing and best yet you actually save money on listing fees! When you own an
2. eBay store, buyers sense your permanency & it instills confidence when doing business with you.
eBay is the e-franchise. They have done all of the marketing and provide the tools necessary to
effectively reach your target audience better than anywhere else.
While the system changes have presented new opportunities to effectively sell your stuff, many of
us have found the necessity to adapt or quickly perish. As we all know, change is an inevitable
constant way of life. Things Change. Period. What you have been use to one year ago, might not
work nowadays. eBay is an ever-changing environment, and if you lock yourself up and keep your
same habits every time, you will fall behind your competition.
Let's get rid of the notion that there are any true gurus out there will all of the answers. Some just
spend more time and money learning the art of the net. No one can really tell you how to do it. There
is no right way to sell. The ultimate truth about selling on eBay is you cannot succeed if you are not
motivated nor if you do not have a method.
It does not take a chemistry degree to understand the ingredients for success. Successfully selling
on eBay requires much more than just plugging a photo and some text into anybody's listing
software with any default template. There are many factors you need to consider and plan well
ahead. Who are you? What do you sell, where, and for how much? Why should window shoppers
buy from you rather than your competition? How do you convert window shoppers to repeat
buyers? What makes you special? How do customers find out about you and your product? What is
your Unique Selling Proposition (USP)?
With ever-increasing competition and emerging technology, you need to start right now developing
your own brand, a visual and marketing edge that draws customers in, inspires buying confidence
and communicates professionalism.
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