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Dumitru Slonovschi - Rockit Research Results

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Evaluate Rockit event and identify the public opinion about innovation and conference organization

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Dumitru Slonovschi - Rockit Research Results

  1. 1. Dumitru Slonovschi RESEARCH RESULTS ROCKIT
  2. 2. 2 THE PURPOSE OF THE RESEARCH: To evaluate the RockIT event, and identify the public opinion regarding innovation and the conference’s organization. SAMPLE: 70 Respondents DATA COLLECTION: Face-to-face interviews on the tablet, at the event. Respondents were randomly selected. COLLECTION PERIOD: 27th of April 2018, 9"" − 14"" Methodology – Not interesting – Boring
  3. 3. 3 IN WHICH AREAS OF MOLDOVA’S ECONOMY YOU CAN NOTICE THE MOST NEED FOR INNOVATION? PUBLIC SERVICES 43 43 41 39 31 21 20 4 Public transport, public parking Public health (hospitals, policlinics) Public education Public administration/politics Public services – sanitation, supply of water, thermal energy Public architecture, green spaces Police and judiciary system Services such as: Customs, Register Center, etc.
  4. 4. 4 IN WHICH AREAS OF MOLDOVA’S ECONOMY YOU CAN NOTICE THE MOST NEED FOR INNOVATION? 59 44 27 23 16 14 10 9 1 Agriculture Industry IT field – information and communication Commerce Transport and storage Accomodation and public catering Constructions Financial activity and insurance Real estate BUSINESS SECTOR
  5. 5. 5 How innovative do you consider yourself – how often do you create something new, invent new methods, search for new paths Used scale: 9-10 Very innovative, 7-8 neither, 0-6 traditional 24 53 23 9-10 7-8 0-6
  6. 6. 6 How often do you attend public conferences organized in Moldova? 77 9 14 At least once in half a year At least once a year If something good is organized – I go, but it’s more rarely than once a year
  7. 7. 7 57 46 41 39 17 4 4 4 1 11 Marketing Management Business/enterprises in general IT Literature/ art History Ecology/biology Medicine Religion Other Which conference domains are interesting to you?
  8. 8. 8 24 23 16 9 6 6 6 6 3 3 3 3 3 1 1 1 1 1 4 7 Successful stories, experience exchange Tools, tips for success Innovations, new technologies, robotics Marketing IT Workshops Sales Social media Management Entertainment Design Customer service Education Religion Logistics Journalism Cinematography Civic domain About anything Don't know What should a training, conference be about so that you surely want to visit regardless of the cost of participation?
  9. 9. 9 RESPONDENTS’ OPINION ABOUT THE ROCKIT EVENT
  10. 10. 10 What specifically motivated you the most to make a decision to come to the event? (multiple answer) 34 33 33 23 19 17 11 4 3 4 The possibility for networking I received invitations (from the organizers) The theme of the conference – I like it/ I work in the digital communication field Several friends and acquaintances attend the conference One or more speakers from abroad Our comany is a partner of the event One or more speakers from Moldova A friend/ acquaintance/ colleague is a speaker at the conference I am a speaker at the event Other
  11. 11. 11 NPS – Net Promoter Score 50 POINTS 56 38 6 9-10 7-8 0-6 * Promoters – Detractors = NPS SCORE
  12. 12. 12 RESEARCH IS ALMOST FUN ! :|
  13. 13. 13 EYE TRACKING RESULTS
  14. 14. 14
  15. 15. 15 MALE
  16. 16. 16 FEMALE
  17. 17. 17
  18. 18. 18 MALE
  19. 19. 19 FEMALE
  20. 20. 20
  21. 21. 21 MALE
  22. 22. 22 FEMALE
  23. 23. 23 RESEARCH CAN BE VERY FUN ! :)
  24. 24. 24
  25. 25. 25 MALE
  26. 26. 26 FEMALE
  27. 27. 27
  28. 28. 28 MALE
  29. 29. 29 FEMALE
  30. 30. 30
  31. 31. 31 MALE
  32. 32. 32 FEMALE
  33. 33. 33
  34. 34. 34 MALE
  35. 35. 35 FEMALE
  36. 36. 36
  37. 37. 37 MALE
  38. 38. 38 FEMALE
  39. 39. 39
  40. 40. 40 MALE
  41. 41. 41 FEMALE
  42. 42. 42
  43. 43. 43 MALE
  44. 44. 44 FEMALE
  45. 45. 45 Magenta Consulting str. Alessandro Bernardazzi 38, et. 3-5, or. Chisinau, Moldova +373 (78) 881180 magenta@consulting.md THANK YOU!

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