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Infographer
Business Infographics
Information design
Data visualization

— Own methodology
— Our mission is to deliver results that help our client profit
on our visualizations
is the worldwide visual communications agency
for the needs of clear and distinct
communication of the sence, structure and logic,
revealing the hidden knowledge
and evolving comprehension
Infographer
Here we are
— We run the most comprehensive blog infographer.ru
dedicated to business infographics and visualization at work,
serving the community since 2009

Infographics is the ability to transfer the result of mental
analysis into image.
Infographics is the part of Visual communications, and refers to
visualization of data, logic and meaning
Purpose of infographics:
Deliver the meaning to target audiences suitable for:
§ Journalists;
§ Managers of every kind of presentation/reporting;
§ Scientists;
§ Politicians.
Visuals are extremely important for understanding of complex
terms, tech processes, different facts and figures, as well as
the complicated logic structures and tricky ideas
Example: coffee menu
Do you know the difference between Cappuccino,
Americano and Espresso Macchiato?
The role of infographics
Infographics

Depict complicated logical process,
structure
Efficiently used for:
§ Business management and consulting to
visualize and explain business processes;
§ Explanation of logic and structures of
information;
§ Scientific reports.
1
Areas of application
Infographics
Effectively track the company
performance progress
Efficiently used for:
§ Business reports, prepared for top management
levels and investors. They visualize at executive
interactive report screens the information about
KPI measures, company-wide and per-department
metrics
2

Bring attention to the most important facts
Efficiently used for:
§ Press-releases, as an eye-catching point for the news, to
show the changes introduced, and to bring viral effect;
§ Politics;
§ Media and journalism, to depict the facts on the
particular subject in concise manner.
3
Describe particular subject in detail, to
stimulate interest in your data, to read
your information
Efficiently used for:
§ Magazines – visual addition to the publications and
raw data / or even full replacement of text and data
with infographics only;
§ E-learning and other cases when there is no direct
contact with the recipient of the information;
4
Areas of application
Infographics

1. Text in PowerPoint
presentations classics
2. Metaphor
mountain with several roads
and flag on top (the goal)
3. RoadMap
diagram of the consecutive tasks
BMW Financial Services strategy was
presented in 3 different ways to three non-
overlapping groups of MBA students, and
statistical data about consumption of this
information was collected.
Visualizations 2 and 3 are superior with the following qualitative results:
§ Better memorization (storing in active
part of the memory);
§ The same presenter got higher marks
for his presentation skills (however the
speech was just the same);
§ Higher attention of the audience;
§ Adoption of the information
presented is higher
Martin J. Eppler * conducted the research in Media and communications
management, University of St. Gallen (Switzerland)
Infographics does the job, it is a proven fact
Efficiency of infographics in business communications

Analytics Core service. Work on any visual communication project starts from in-deep analysis of the raw data, not
candy pictures. Your data and goal of communication is all we need. We present you logically structured
visuals, suitable for proper communication of your ideas.
Presentations,
annual reports,
white papers
We create the structure of the presentation with accent on data, logic and infographics. 2 types:
— Speech presentation. Key elements: Structure, emotional aspect of the visuals, simple clean design;
— «Presentation as a document», distributed for self-reading and analysis. Data-rich and structured
We also create other types of print, filled with stats and logic structures / processes / etc, for the cases
when using just text would be enormous and not easy to understand.
Dashboards,
infoscreens
Do you manage a team, and monitor the efficiency?
Dashboard is the no-brainer for executives. We know hot to analyze the information for the dashboards and
how to present it visually. We know how to deliver the info in concise manner for decision-making.
Illustrations Visual presentation of any statistical / meaningful information, maps — in a correct and beautiful way.
Easy to read and to understand core meaning and communication messages, yet nice to look at. It is easier
for the viewer to make conclusions that you pre-planned for them.
Visual consulting
Visual Thinking
BusinessGrapher
«How does it work?»
We create schemes and diagrams, which depict complicated information structures, business processes
and interactions, based on your ideas. We help you structure your own ideas, eliminate tons of pages of
business model description. We facilitate visualization process by interviewing. Outcome is simple:
illustration, brochure, interactive presentation or any other visual (created specially for the model of
viewer’s interaction with this information) – but it is a very well structured message delivery
1. Static image 2. Animated story 3. Interactive
application
Types of visual for every kind of project
What we do
infographer team

1. Raw data/information collection:
Usually delivered by client. When required, Infographer may conduct special
facilitation meeting session with the client team and stake holders interviews, to
extract information out of the brains.
2.1 Raw data/information processing:
Infographer is processing the collected data, to reveal logic structures in the
information, dependencies etc. Understanding of the information that is must
show, and nice-to-have information be included in the final visuals (based on the
task of visual communication).
2.2 Draft Sketching:
Infographer creates the layout sketches of the information processed (black and
white colors with focus on meaning, not on style).
All logical structures are put into layout according the the readability schemes and
visualization techniques. Draft is an almost complete infographics (including texts
and ideas on visuals), still without decoration.
3. Illustration:
Can be done by infographer or by Client’s own designers.
Illustrator’s task at this stage is to create the full-color illustration, preserving the
layout, all the elements and visual links between them, amounts of information and
text blocks. Visualization from Draft stage is the master guide for the graphics.
Illustration style depends on the project requirements and brand book limits.
Draft sketch example:
How it went to final illustration:
Methodology: project stages
infographer team

Portfolio | Uralkali
Interactive presentation with 6 main screens and approx. 30 pop-ups, for web and iPad use
Project: Interactive presentation for investors, lightning
up favorable facts about Uralkali as one of the most
profitable companies for investment
Raw data:
§ Annual report, interviews
To watch → http://www.uralkali.com/investors/ → “Why invest in Uralkali”
Objectives and tasks:
§ Convince the investors, that Uralkali company is good to invest in
§ Pack lots of data in a very short (several slides) structure
§ Design interactivity to stimulate the data exploration
§ Programming

Portfolio | Siemens
Interactive presentation with 11 illustrations and some popups, for web
Project: Interactive infographics about different industrial
technologies supplied by Siemens. Core element of
Siemens’ media presence at forbes.ru website
Raw data:
§ Some non-structured articles in magazines about
technologies and their benefits
Objectives and tasks:
§ Show the Forbes reader, that Siemens is not just the home appliances company
§ Create the interactive case album of Siemens technologies
§ Create from scratch key visual for every of the cases, relying on the minimum
information available, while the access to Siemens representatives was restricted
view → www.kommersant.ru/doc/2040199
Presentation slides
Illustration DIN Ä4
Examples of pages

Portfolio | Open Government
Presentation with 15 slides + A4 one-page statistics report
Project: Visualize the statistics of several online project
of Moscow City Government. This is direct report for the
Mayor of Moscow and City Government:
— Multi-page detailed report
— Single-page stats
Raw data:
§ Website performance stats
Objectives and tasks:
§ Develop the first visually correct report about government websites performance
§ Unify scales. Report consists of many figures that are “a fraction of another figure,
that is a fraction of one other figure” – single scale is necessary for understanding
§ Create one-page report with all the stats at a glance
Presentation slides
Illustration DIN Ä4

Portfolio | Ministry of Economy
32-page brochure with special fly-out cover page
Cover page includes special extra fly-out page for all-Russia stats, making it possible to
compare visually a certain goods stats with overall Russia stats
Project: Report on inflation in Russia, about 13 major
consumer goods categories
Raw data:
§ Excel tables with calculations, report text draft
Objectives and tasks::
§ Make the government report visual and self-explanatory, by using only the most
commonly used chart types and light types on infographics for easy-reading
§ Add structure to the text, re-think the data for easier presentation, and create
visualization template for datasets of very different consumer goods

Portfolio | IFC (World Bank Group)
Single A4 illustration
Project: One-pager report/teaser for potential clients,
describing the major results of an IFC consulting project
(industrial efficiency and environment safety areas)
Raw data:
§ 10-page project description
Objectives and tasks:
§ To show the professional competencies of the consulting team to the clients
§ To summarize three years of project work (which included enormous amount of
decisions and work), into single A4 page
§ Create very light design style, not breaking the official IFC brand guidelines

Portfolio | First Law Portal
Single Ä4 illustration, visual thinking business model
Project: New business model visualization for investors
Raw data:
§ Interview with founders of the project + 50-pages of
business plan text
Objectives and tasks:
§ To persuade investors that the idea is thoroughly thought over,and project is planned
§ Break through the clutter of other traditional startups business cases
§ Illustrate use cases and monetization for the new web portal, and its advantages for
the three main user types: legal advisories, companies, and people.

Portfolio | Mansurovo Agro
4-min animation
Project: 4-minute promo animation for investors and
government, which describes advantages of this new
agro production group (implementing many modern
technologies), and details on economics of the region
Raw data:
§ Stake holders interviews, some preliminary
presentation
Objectives and tasks:
§ Create 4-minute animation out of enormous amount of non-structured
information. Purpose of the animation: airing at exhibitions, presentation to
government
§ Full production process (including music and voice-over)
Screenshots
Full copy available → http://infographer.ru/mansurovo

Portfolio | DIT Ministry of Moscow Government
Presentations, illustrations, schemes, user interfaces, visual thinking models, business development, trainings, etc.
Project: Full-scale outsourcing support of the
visualization services for the IT Ministry of the Moscow
government.
During this long-term partnership, Infographer:
§ has built the team for 24/7 support (Moscow
government never sleeps and has many overnight
work)
§ created 200+ presentations (reported to Moscow
Government, Mayor of Moscow, Russian Government,
and the President).
§ Tightest deadlines followed successfully
On-going relations since Feb 2012.
Objectives and tasks:
§ Facilitation of ideas development, support for rolling out ideas into project
§ Presentations of projects, for speeches in the Moscow Government
§ Reports to the Mayor of Moscow and other heads of the city
§ Website and interactive screens user interfaces development
§ Team trainings and education
§ Some government projects required extra marketing support (promotion among
citizens). We successfully built dedicated marketing teams (10+ people) incl. PR,
graphics and other specialists.

Portfolio | Ministry of Agriculture
Presentations, 30-slides
Project: Official presentation of the Russian delegation
shown at annual world symposium about food security in
Mexico on 2012, explaining the concept of Food Security,
developed by Russia.
Objectives and tasks:
§ Develop the presentation structure, facilitate content creation by the ministry
employees, and the whole creative production process

Portfolio | Energy Efficiency
42-slide presentation
Raw data:
§ Business model calculations in Excel + interview with
model developers.
Client: Samara regional Government + Energy Services
Company
Objectives and tasks:
§ To show the whole story of production-transportation-consumption process of
energy delivery to consumer, highlighting areas of possible improvement during
2009-2020 yy.
§ Highlight potential savings, and visualize financial model of the business plan
§ To “sell” the project to the government and the Head of the region

Project: Top-level dashboard for easy decision-making
process. Client has so many companies in portfolio, that
automated investment performance analysis system
(with unified methodology) was developed.
Client: Rostekhnologii is the leading Russian investment
company with shares in 100+ industry companies,
including partnerships with Mercedes Benz Group
Objectives and tasks:
§ Create the dashboard logic (use cases, number of screens and principles of
interaction with data, structure of screens), that reflects the methodology of
investment feasibility study (developed for the Client by a group of scientists)
§ Dashboard layout drafts, style and help with further implementation by the IT
Integrator CROC
Raw data:
§ Interviews with developers of methodology, text description of calculation
methodology
Portfolio | Rostekhnologii
Interactive top-management dashboard
Three main screens overview – only draft is presented here for confidentiality reasons

Project: Dashboard for Russia Development Program, curated
by the President of Russia
Raw data:
§ 100-page MS Word-file with strategy description +
templates of data entry forms.
Client: Informexpertiza is the department in Government of
Russia, for special IT projects
Tasks:
§ To create from scratch the system of KPIs, by re-working dozens of simple paper-
based reports (used by the government officials).
§ To create logic of interaction with data (logic of links between dashboards)
§ Research on the data availability (for this reporting).
§ Visualize the performance of every Ministry, and every government agency, with
split by geographical regions.
Portfolio | Informexpertiza
Interactive dashboard system with 5 main screens

Project: One-pager reporting system for middle-level
management
Objectives and tasks:
§ Integrate the dashboard into current IT systems of the Client
§ Create data presentation layouts, and make Excel+VBA programming
Raw data:
§ interviews, data in MS Excel files
Portfolio | Knorr (Russia)
1-page interactive dashboard in MS Excel + VBA
Drafts

Portfolio | Coffee in Moscow
Interactive infographics for web+ iPad
Project: Interactive report with stats about coffee prices
in 8 most popular coffee shop chains in Moscow
(own project of the Agency)
Raw data:
§ Manual price collection by field
visits to every coffee shop
Objectives and tasks:
§ Project mission: to help Moscow citizens choose the coffee shop
§ Analytics: Invent the idea of an interactive project, brainstorm and develop the
project idea. Data collection
§ Design: Visualization and programming
Online
→ coffee.infographer.ru

Portfolio | Trainings
infographics trainings
Project type: Internal corporate trainings on data
visualization and visual thinking skills. End customer:
analytics departments, marketing departments
Reference list:
— Pepsi Russia
— RAO EES of Russia
— Sberbank
— Megafon
— AEGIS media house
— Hachette Filipacchi publishing house
Task:
§ To share the knowledge of data visualization with the most powerful analytics
teams, for further knowledge usage at reporting, presentations etc
§ Develop visual thinking skills
§ Equip managers (non-designers) with easy guidelines and tools for in-house
corporate infographics creation

Portfolio | Severstal
Illustrations, schemes, presentations
Project: Learning materials for company internal MBA /
other trainings. 30+ papers, brochures, presentations
created
Client: Severtal HR department. Severstal is the leading
Russian steel production company
Tasks:
§ Create layouts and final designs out of sound explanations
§ Tables, schemes, diagrams, illustrations, etc
Some pages examples

Portfolio | GEO travel magazine
Illustrations

Best reference list

Max Gorbachevskiy
Co-founder, CEO
max@infographer.ru
+7 916 672 93 29
Max Gorchakov
Head of Moscow office
mg@infographer.ru
+7 916 628 47 64
Irina Dobrova
Co-founder
dio@infographer.ru
+49 173 625 61 26
Any inquiries
How to reach us
infographer.ru
Public blog with theory, best cases, tools for
infographics. The world of corporate infographics
Postal address
Russia Moscow 119071, Leninskiy Prospekt 30A
Germany Hamburg 22765, Planckstrasse 15
Netherlands Den Haag soon!