gotokki pitch deck

1. Gotokki, Inc.® 2014 NDA Confidential Information

2. Social, Local, Mobile…
There’s a lot out there, but…
Gotokki, Inc.® 2014 NDA Confidential Information

3. …has anyone figured out the best way to
connect customers to local merchants?
?
?
?
Gotokki, Inc.® 2014 NDA Confidential Information

4. What’s available right now?
Review Based Sites
For customers…
• Un-trusted reviews from strangers
• Legitimate business listing?
Only 2% of merchants have actually claimed their listing on Yelp*.
For merchants…
• No control of fake reviews
• High cost to maintain
Gotokki, Inc.® 2014 NDA Confidential Information

5. What’s available right now?
Daily Deal Sites
For customers...
• Irrelevant or untimely deals
• Must pre-pay
For merchants…
• Lose money on deals (75%)
• No customer loyalty
Gotokki, Inc.® 2014 NDA Confidential Information

6. What’s available right now?
Facebook & Twitter
For customers…
• Hard to find and organize deals
For merchants…
• Complex and difficult to use
• Takes too much time to maintain
• Expensive to advertise
Gotokki, Inc.® 2014 NDA Confidential Information

7. What’s available right now?
Email Coupons
For customers…
• Junk Email
• Must print & hard to find
• Expiration dates
For merchants…
• Cost of procuring Email lists
• Time & cost of creating e-flyers
• Spam filters
Gotokki, Inc.® 2014 NDA Confidential Information

8. Is there a single tool that manages all your
favorite merchants and their deals...
…while integrating your friends’
recommendations, so you’re not relying on
reviews by strangers?
Gotokki, Inc.® 2014 NDA Confidential Information

9. The
Solution (for Customers)
Search for merchants & their deals in the mobile app;
organize the ones you like.
Instant notification of a merchant’s deal when you’re
nearby.
Receive deals from your trusted friends & easily share them
with others via social media & other options.
Instantly redeem a merchant’s deal, by sharing it from
the app.
!
No expiration dates to track! New deals are automatically
updated in the app!
Gotokki, Inc.® 2014 NDA Confidential Information

10. The
Solution (for Merchants)
Create custom deals that maximize your profits.
Easily update your deals whenever you want.
Instant social media sharing of your business & deal.
Access the friends of your existing customers!
$
Eliminate production and mailing list procurement costs!
Access to relevant data and analytics: track which deals
work best for you.
No Fake Reviews!
Gotokki, Inc.® 2014 NDA Confidential Information

11. How the App Works! (v2.0)
Sign Up!
Discover!
Download the
FREE mobile app
from the iTunes
App Store.
Search for
participating
gotokki merchants
in the app.
Register to
instantly become
a member of
the gotokki
community!
$
Every gotokki
Gotokki, Inc.® 2014 NDA Confidential Information
merchant is
offering instant,
exclusive deals
to all gotokki
members!

12. How the App Works! (v2.0)
Redeem!
Organize!
When you find a
deal that you like,
simply share it
with a friend to
redeem the deal
instantly!
If you don’t want
to use the deal
immediately, you
can save it
for later!
Share via Social
Media, SMS,
Email or Direct
to other gotokki
members!
Gotokki, Inc.® 2014 NDA Confidential Information
Auto notification
reminds you when
you enter the store
of that deal - so
you don’t forget to
use it!

13. Merchant Portal Access
As a gotokki Merchant, receive access to the
Merchant Portal where you can view important
analytics, update rewards, manage your account,
get customer support and more.
Analyze
Key data: deals viewed, shared and
redeemed (plus
shared medium).
Receive monthly
email reports or
log-in to access
any time!
Update
Easily access your
account to update
the deals being
offered to your loyal
customers and new
customer referrals!
Customize your
rewards program!
Gotokki, Inc.® 2014 NDA Confidential Information
Manage
Update your
account info, add/
delete business
locations, make
payments or
upgrade your
service package…
all online!

14. Sounds cool, but does it work?
?
?
?
Gotokki, Inc.® 2014 NDA Confidential Information

15. We did a Test!!!
• Launched iOS MVP
(v1.0), 6/20/2013
• Enrolled 670 users (127%
monthly growth rate)
• Enrolled over 100 local
merchants (live in the app!)
• On-going Marketing Study
with key merchant partners
Quiznos Sub and Baja Fresh
Gotokki, Inc.® 2014 NDA Confidential Information

16. Participating Merchants
Plus MANY more…
CALIFORNIA ROLL FACTORY HOT
SHOTS COFFEE SHOP & FROZEN
YOGURT
LITTLE
FOLKS
TEXIFORNIA TAMALE CO FIESTA
VILLAGE SUBWAY COLD STONE
CREAMERY DICKEY'S BBQ PIT
GENESIS BOARDSHOP JUICE IT UP
MANILA WOK & GRILL QUIZNOS
ROLLER CITY PLUS BONELLO'S
PIZZA MONGOLIAN BBQ RED
BARON PIZZA THAI KITCHEN
MAJOR BRAIN FREEZE YOGURT
MOO BREW WABA GRILL 7ELEVEN
AMI JAPANESE RESTAURANT &
SUSHI BAR BOBA LOCA BRIAN'S
SHAVE ICE CAFE BLEU CHYNNA
COJUTEPEQUE
RESTAURANT
DADDY O'S COFFEE & MORE
FARMERS
INSURANCE
FEAST
FROM THE EAST GAAM GAAM
KARAOKE GNC GYPSY CAFÉ
KOREAN BBQ MARGARITA PIZZA
BAR THE SPOT BEAUTY NUMERO
UNO
PIZZA
PATRON
POPS
HOTDOGS PRADO ROBEKS JUICE
NUMBER A TODO DEPORTES Y
MAS TOE BANG TOMODACHI
SUSHI VERMONT SHELL ZADA
KABAB
BLANCA'S
PIZZA
NUTRISHOP
CHRONIC
TACOS
GOLDEN SPOON NUTRITION 4
LESS A SHOP CALLED QUEST
CITRUS DELI CURRY IN A HURRY
EUREKA
BURGER
GIOVANNI'S
GREATER
GOOD
COFFEE
COMPANY HOGI YOGI MUFFIN
TOP BAKERY OPEN KITCHEN THE
STOCKYARD BBQ & STEAK HOUSE
UNCLE
HOWIE'S
PIZZA INC
VENEZIA PIZZA WILD ROCKETS
BOBA CAFE CRESCENT JEWELL
RESTAURANT & LOUNGE FAT
Gotokki, Inc.® 2014 NDA Confidential Information
BURGER GRAM'S MISSION BBQ LA
PIZZERIA LOUNGE 33 MAZZ BAR &
GRILL PACIFIC STIKS RAY'S PIZZA
SUB SUSHIYA TABLE FOR TWO
BAJA FRESH CROSSROADS PIZZA
DADDY JOE'S SOULFOOD DELHI
PALACE DON MARTIN EL RICO
POLLO HIGHLAND KOREAN BBQ
JERSEYS PIZZA JOUNI'S KITCHEN
KOREAN BBQ-PARTY HOUSE LITTLE
BEIJING
MANNA
DONUTS
CHARLEY'S GRILLED SUBS FLAKE
LOCAL 1205 FOOD FAIR BY DIEGO
SUGARBIRD DESSERTS…

17. Beta Test Findings (App v1.0)
Total App
Downloads
1200
Tokens (Deals)
Shared
1000
Tokens (Deals)
Collected
1500
$300
Tokens (Deals)
Redeemed
• Most active merchant is tracking 26% Redemption Rate
• Overall Redemption Rate is 20%
• 670 Active Users
• User error in QR Code Redemption Process common
• #1 User feedback – “Simplify your app.”
Gotokki, Inc.® 2014 NDA Confidential Information

18. Our Response to Feedback (v2.0!)
• Simplified the UX (fewer clicks!)
• Added filtering (search) &
organization features
• Notification of deals via
GPS position
• Removal of “QR code scanning”
step - to redeem a deal
• Sharing of a deal activates
redemption process
• Refreshed look & feel with updated UI
Gotokki, Inc.® 2014 NDA Confidential Information

19. Traditional Direct Market
$12.7B
Direct Mail
Advertising Market1
• Retail Industry: $4 Trillion in Sales
• Over 30 Million Small Businesses2
• Over 1 Million Restaurants3
1 IBIS
World, Direct Mail Advertising in the US
Small Business Administration
3 2012 National Restaurant Association
2 2012
• Because mass broadcast ads are
expensive, most local merchants rely
on local newspaper ads and direct
mailers to advertise ($12.7B market
annually in the US)
Gotokki, Inc.® 2014 NDA Confidential Information

20. Local Merchant Ad Market
• Local merchants, retailers and QSRs (Quick Serve Restaurants), do
not tap into their current customer base to acquire new customers.
• 92% of consumers trust recommendations from people they know
vs. 47% trust paid television, magazine, and newspaper ads.1
• The lack of customer referral is so prevalent that potential
customers use Yelp and rely on strangers’ recommendations rather
than asking their friends for good/interesting businesses to try.
• Early adopters are turning to web and social media to reach out to
customers. Challenge is that it takes too much time to manage
social media.
• Mobile ad market $18B in 2014, projected to be $42B by 2017
(Gartner).
1 Nielsen:
Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance, www.nielsen.com
Gotokki, Inc.® 2014 NDA Confidential Information

21. Our Business Strategy
• Hyper Local Targeting of merchants and users
• Enroll more users/merchants around Universities & Urban locations
• Enroll users via social media, campus events and off-site events
• Campus Representative Internship Program
• Keep acquisition costs low – per/user and per/merchant
• Self-serve online enrollment for Merchants
Gotokki, Inc.® 2014 NDA Confidential Information

22. Use of Funds for First Year
Description
Merchant Acquisition
User Acquisition
G&A
R&D
Total
Amount
$
$
$
$
100,000
100,000
75,000
150,000
$ 425,000
Gotokki, Inc.® 2014 NDA Confidential Information

23. Not just an App, it’s an Eco-System.
Gotokki, Inc.® 2014 NDA Confidential Information

24. The gotokki Team
Founders
Mark Sim
CEO
• Founder, Albatross Innovations, LLC
• Merck & Co, Sales & Marketing
• UCLA, Chemistry; USC, MBA
Gene Chuang
Laurence Kim
CFO/Sales
James Sunu
Operations/Creatives
• Accountant with over 20yrs
• Director of Product Dev, Crown Edition
experience with local merchants
• Creative Communications Director, Newsong
• Cal St. Northridge, Criminal Science • 15 yrs experience in Design & Operations
• UC Riverside, BS Business Administration
Advisors
• Currently CTO of oversee.net
• Expertise in mobile, social,
cloud, big data, and search
marketing platforms
• Prior experience at Chegg,
AT&T Interactive (YP mobile,
Buzz.com), Yahoo Search
Marketing
Milton Hahn
• Currently Managing Director
of Pacific Greystoke Partners,LLC
• Prior experience at Cappello
Group, Direct Capital Markets,
Putnam Lovell
Gotokki, Inc.® 2014 NDA Confidential Information

25. Questions? More Information?
Contact Us!
Mark Sim
email :: mark.sim@gotokki.com
phone :: 310. 998. 7997
Gotokki, Inc.® 2014 NDA Confidential Information