11. Run more campaigns

12. Nurture leads automatically

13. Increase Sales Department activity

20. Content based on buyer profile (list appendage) and buying stage

21. Automation of marketing campaigns (including Trigger-based nurturing)

22. Integration of lead nurturing with CRM data and CRM activity

25. Prioritized lead list for sales department

26. Lead Activity Monitoring with real-time alerts

27. Lead activity history in CRM system (email clicks, web visits, registrations)

30. Pipeline velocity (how fast leads flow through the funnel)

31. Percentage of the pipeline that is Marketing-sourced

32. Percentage of the pipeline that is Marketing-influenced

35. Run of the site weighted banner rotation depending on list size