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YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




PRESENTATION SPONSORSHIP OPPORTUNITIES 2011
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




INTRODUCTION | GR8 INDUSTRIES
GR8 INDUSTRIES IS AN INTERNATIONAL SPORTSMARKETING AGENCY WITH HER HEADQUARTERS BASED IN THE NETHERLANDS.

GR8 INDUSTRIES IS ACTIVELY INVOLVED IN SPORTS AND ENTERTAINMENT AS WELL AS SPONSOR ACTIVATION.

SPORT AND ENTERTAINMENT ADD EMOTION TO YOUR BRAND.

GR8 INDUSTRIES HAS A PROVEN TRACK RECORD IN INCREASING BRAND AWARENESS, SALES AND LOYALTY.
WE CONNECT BRANDS WITH THE WORLD´S BIGGEST FANBASES. WE HELP ATHLETES TO INCREASE THEIR PRESENCE
WORLDWIDE. OUR AGENCY HAS EXPERIENCE WITH THE MOST EXCITING SPORTSMARKETING PLATFORMS INCLUDING
THE DUTCH PREMIER LEAGUE, FORMULA 1, INDYCAR SERIES, SUPERLEAGUE FORMULA, DTM, ITF TENNIS, DAKAR RALLY,
AMERICA´S CUP AND RED BULL AIR RACE AND WORK FOR NUMEROUS BLUE CHIP COMPANIES.

GR8 INDUSTRIES WOULD LIKE TO OFFER YOU THE FOLLOWING MARKETING OPPORTUNITY
FOR PROFESSIONAL ATHLETE YELMER BUURMAN.
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




INTRODUCTION | YELMER BUURMAN
THE TWENTY-THREE YEAR OLD YELMER BUURMAN PARTICIPATED IN NOVEMBER 2010 IN AN OFFICIAL FORMULA ONE TEST BY FORCE INDIA FORMULA ONE TEAM AT THE
YAS MARINA CIRCUIT, ABU DHABI WHICH RESULTED VERY PROMISING. IN 2010 YELMER COMPETED IN THE SUPERLEAGUE FORMULA, IN WHICH HE FINISHED 5TH OVERALL,
N 2009 AS THIRD AND IN 2008 AS SECOND OVERALL. IN 2008 HE COMPETED IN THE GP2 WINTER SERIES WITH TRUST TEAM ARDEN AS TEAM-MATE OF SEBASTIEN BUEMI,
STEPPING ONTO THE PODIUM SEVERAL TIMES. HE STARTED HIS RACING CAREER IN THE GERMAN-BASED FORMULA KONIG SERIES IN 2002 BEFORE MOVING TO COMPETE IN
FORMULA RENAULT CHAMPIONSHIPS ACROSS EUROPE FROM 2003 TO 2005. HE SECURED THIRD POSITION IN THE 2003 FORMULA RENAULT 2000 UK WINTER CHAMPIONSHIP
AND ALSO THE 2004 RENAULT 2000 SERIES IN HIS NATIVE HOLLAND. IN 2005 YELMER MADE THE STEP TO BRITISH F3, PARTICIPATING IN TWO RACES BEFORE A FULL
CHAMPIONSHIP CAMPAIGN IN 2006. THAT SAME YEAR HE ALSO RACED IN THE MACAU GRAND PRIX, FINISHING EIGHTH. AFTER A HANDFUL OF F3 EUROSERIES RACES IN 2006
YELMER CONTESTED THE CHAMPIONSHIP IN 2007, BEFORE GRADUATING TO GP2 AND THE SUPERLEAGUE FORMULA IN 2008/2009 BESIDES SF YELMER DID SEVERAL RACES
WITH OCEAN RACING TECHNOLOGY WHERE HE BUILT A STRONG RELATIONSHIP WITH TIAGO MONTEIRO.

BIOgRAPHy                                                                DRIVER’S BRAND VALUES
NAME                   YELMER BUURMAN                                                                       VITAL
DATE oF BIRTh          FEBRUARY 19TH 1987
PLACE oF BIRTh         UBBERGEN, THE NETHERLANDS                                           TALENTED                     ChARISMATIC
LENgTh                 5.74 FT
WEIghT                 67 KG
hoBBIES                FITNESS, KARTING, SNOWBOARDING,
                       SKIING, MOUNTAINBIKING

                                                                                      DYNAMIC                                 TEAM WoRK
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




INTRODUCTION | SUPERLEAGUE FORMULA
FOOTBALL + MOTOR RACINg

-   BRAND NEW GLOBAL CHAMPIONSHIP CONNECTING TWO OF THE WORLD’S MOST POPULAR SPORTS

-   RIVAL FOOTBALL CLUBS, COMPETING AGAINST EACH OTHER AT THE SAME VENUE, AT THE SAME TIME

-   MOTOR RACING GOING BACK TO IT’S ROOTS –SPECTACULAR WHEEL TO WHEEL RACING ACTION



BEST OF BOTH WORLDS

-   FOOTBALL FANS WORLDWIDE ALWAYS FOLLOW THEIR CLUB – THE DEAL ONCE STRUCK IS FOREVER

-   MOTOR RACING FANS CRAVE EXCITING AND EXHILARATING RACING – OTHER SERIES ARE NOT DELIVERING

-   EXCITEMENT OF MOTORSPORT + PASSION OF FOOTBALL = WINNING GLOBAL MARKETING PRODUCT
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | THE CHAMPIONSHIP, HOW IT WORKS?
IDENTICAL, F1 STyLE CARS

-   EACH FOOTBALL CLUB AND RACING TEAM IS PROVIDED WITH AN IDENTICAL, FORMULA 1 STYLE RACE CAR

-   CHASSIS DESIGNED AND MANUFACTURED BY ELAN MOTORSPORT, A LEADING RACE CAR MANUFACTURER

-   V12 4.2 LITRE ENGINE CREATED BY RACING EXPERTS, MENARD COMPETITION TECHNOLOGIES

-   HIGH TECHNOLOGY RACE CAR, POSITIONED jUST BELOW FORMULA 1 IN TERMS OF OUTRIGHT PERFORMANCE
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | RACE FORMAT
RACE 1: THE WINNER OF SATURDAY’S QUALIFYING SHOT-OUT WILL, OF COURSE, TAKE POLE POSITION FOR RACE 1 ON SUNDAY
ALONGSIDE THE LOSING FINALIST ON THE FRONT ROW; THE TWO LOSING SEMI-FINALIST WILL LINE UP ON THE SECOND ROW
AHEAD OF THOSE CLUBS ELIMINATED IN THE QUARTER FINALS. (60 MINS)

RACE 2: ONE OF THE GREAT ATTRACTIONS OF SUPERLEAGUE FORMULA IS RACE 2, WHICH UNLIKE ANY OTHER MAjOR MOTOR
SPORT COMPETITION, SEES THE FASTEST CARS FROM RACE 1 STARTING FROM BACK. THE STARTING GRID IS COMPLETELY
REVERSED FROM THE RESULTS OF RACE 1 MEANING THAT, FOR EXAMPLE, IF A CAR GOES OFF AT THE FIRST CORNER OF THE FIRST
RACE, IT WILL BE ON POLE FOR RACE 2. SUPERLEAGUE FORMULA BELIEVES THAT THIS REVOLUTIONARY REVERSE GRIDS
FORMAT – WHERE THE FASTEST DRIVER IN THE FASTEST CAR IN RACE 1 IS ASKED TO MAKE HIS WAY UP THE GRID (AND THEREBY
ENCOURAGE OVERTAKING AND A REAL BATTLE ON THE RACETRACK) IN RACE 2 – CREATES A NEW DEGREE OF EXCITEMENT THAT
HELPS TO UNDERLINE SF’S UNIQUE APPEAL. (60 MINS)

THE SUPER FINAL : THE OPENING ROUND OF THE 2009 SUPERLEAGUE FORMULA HERALDS THE ARRIVAL AN EXCITING NEW SUPER
FINAL. THIS SPECIAL SHOOT-OUT CONSISTS OF 5 LAPS AND IT WILL RUN IMMEDIATELY AFTER RACE 2 AND WILL FEATURE THE TOP
SIX COMBINED POINT’S CHAMPIONSHIP FINISHERS FROM BOTH RACES. POINTS WILL NOT BE AWARDED BUT THIS SUPER FINAL
CLIMAX WILL DECIDE THE OVERALL ‘WEEKEND WINNER’ AND ALSO THE DISTRIBUTION OF PRIzE MONEY.
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | 2011 OFFICIAL RACE CALENDAR
ROUND Nº       CIRCUIT                              COUNTRy         DATE
1              SILVERSTONE                          GREAT BRITAIN   4 APRIL
2              ASSEN                                HOLLAND         16 MAY
3              MAGNY COURS                          FRANCE          23 MAY
4              jARAMA                               SPAIN           20 jUNE
5              NüRBURGRING                          GERMANY         27 jUNE
6              zOLDER                               BELGIUM         18 jULY
7              BRANDS HATCH                         GREAT BRITAIN    1 AUGUST
8              ADRIA                                ITALY            5 SEPTEMBER
9              PORTIMAO                             PORTUGAL        19 SEPTEMBER
10             ORDOS                                CHINA           3 OCTOBER
11             TBC                                  CHINA           10 OCTOBER
12             CIRCUITO DE NAVARRA                  SPAIN           24 OCTOBER
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | FOOTBALL CLUBS, WHO IS INVOLVED?
FOOTBALL CLUB                          RACE TEAM
LIVERPOOL FC                           ATECH GRAND PRIX
ATLéTICO DE MADRID
RSC ANDERLECHT                         AzERTI
CORINTHIANS
AS ROMA                                DEVILLOTA MOTORSPORT
SEVILLA FC
TOTTENHAM HOTSPUR                      ALAN DOCKING RACING
AC MILAN                               REID MOTORSPORT
PSV EINDHOVEN
GALATASARAY SK                         EPSILON
FC BASEL 1893                          GU RACING
OLYMPIACOS
OLYMPIQUE LYONNAIS                     LAURENT REDON
SPORTING CLUBE DE PORTUGAL
FC PORTO
FLAMENGO
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | TARGET AUDIENCE: WHO IS WATCHING?
OVERVIEW
SUPERLEAGUE FORMULA HAS BEEN DEVELOPED TO APPEAL TO:
-   MALE AND FEMALE AUDIENCE OF FOOTBALL AND MOTOR RACING FANS (AGE BRACKET 18-40)
-   YOUTH AUDIENCE (18-30 AGE BRACKET) –BRING YOUNGER AUDIENCE BACK TO MOTOR RACING
-   FAMILY AUDIENCE (‘WEEKEND OF ENTERTAINMENT’) TO BROADEN FANBASE, ENSURE GROWTH

TV BROADCASTINg STRATEgy
PROVIDE SF PRODUCED PROGRAMMING TO ‘FREE TO AIR’ BROADCASTERS IN ALL MAIN MARKETS
-   SF LIVE PROGRAMMING: QUALIFYING (90 MINS); RACE 1 (60 MINS); RACE 2: (60 MINS); SUPER FINAL SHOOT-OUT (15 MINS)
-   SF HIGHLIGHTS PROGRAMMING: 52 MIN SHOW FOR BROADCASTING ON THE SUNDAY EVENING
-   SF NEWS AND FEATURES: PROVISION OF FOOTAGE TO NEWS AND MAGAzINE PROGRAMMES
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




TARgET AUDIENCE: WHO IS WATCHINg?
CONFIRMED TV BROADCASTERS

COUNTRy                 TV CHANNEL                  CLUB                TV CHANNEL

UK                      SETANTA SPORTS              AC MILAN            MILAN CHANNEL

SPAIN & ANDORRA         CUATRO                      BORUSSIA DORTMUND   BVB TV

PORTUGAL                TV1                         PSV                 PSV TV

BRAzIL                  SPOR TV GLOBO               FC BASEL            FCB INTERNET TV

FRANCE                  DIRECT 8                    RSC ANDERLECHT      RSCA TV

HOLLAND                 RTL                         GALATASARAY         GALATASARAY TV

GREECE                  ALPHA TV                    GLASGOW RANGERS     RANGERS TV

CYPRUS                  MIVISION                    SEVILLA FC          SEVILLATV

TURKEY                  SHOW TV                     CORINTHIANS         CORINTHIANS TV

UAE & MIDDLE EAST       ABU DHABI SPORT             FLAMENGO            FLAMENGO TV

REMAINING TERRITORIES   EUROSPORT2                  OLYMPIACOS          TV MAGIC

ASIA                    ESPN STAR                   LIVERPOOL           LFC TV
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | SF BROADCASTING -STATUS REPORT
BRIEF SEASON ANALySIS:
- A TOTAL OF 15 TV DEALS HAVE BEEN AGREED IN THIS INITIAL SEASON COVERING THE REGIONS OF EUROPE, MIDDLE EAST,
  ASIA, SOUTH AMERICA CLEARLY GIVING TO THE SF PRODUCT AN INTERNATIONAL STATUS.

-   THE BROADCASTERS REPRESENT A MIX OF FREE-TO-AIR COMMERCIAL BROADCASTERS AND PREMIUM SPORTSCHANNELS.

-   A TOTAL OF 70 TERRITORIES WERE EXPOSED TO LIVE COVERAGE OF THE SF RACES IN 2010.

-   MORE THAN 200 HOURS OF COVERAGE HAVE BEEN SO FAR MONITORED OF WHICH 75% WAS LIVE.

-   THE LIVE COVERAGE DREW SLIGHTLY MORE THAN 2 MILLION VIEWERS PER RACE. THE TOTAL CUMULATIVE AUDIENCE FOR
    THE SEASON IS STILL BEING COMPUTED BY OUR MONITORING COMPANY.

-   EARLY SIGNS SHOW THAT SF WILL BE ABLE TO INCREASE ITS INTERNATIONAL COVERAGE IN 2010 PARTICULARLY IN
    EASTERN EUROPE, ASIA AND SOUTH AMERICA; 2 NEWS FEEDS PER RACE WEEK-END WAS ALSO MADE AVAILABLE FREE
    OF CHARGE TO NEWS AGENCIES, BROADCASTERS AND BROADBANDSERVICE COMPANIES.

-   AN END-OF-THESEASON PROGRAMME WILL BE PRODUCED IN THE COMING WEEKS FOR FURTHER DISTRIBUTION
    THROUGHOUT THE WORLD OF THE 2009 SF BEAUTIFUL RACES. ARCHIVE FOOTAGE WILL ALSO BE PROMOTED TO SPORTS
    AND MOTORSPORT PROGRAMMES TO LAUNCH THE 2011 SEASON.
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | HOSPITALITY PROGRAMME
BE PART OF IT
PROVIDE CUSTOMERS AND GUESTS WITH UNIQUE HOSPITALITY AND ENTERTAINMENT AT THE SF CLUB
TAKE THE TIME TO RELAX WITH FRIENDS, NETWORK WITH POTENTIAL CLIENTS AND ABOVE ALL LIVE THE PASSION
OF FOOTBALL AND MOTORSPORT WITH ACCESS TO THE EXCLUSIVE GRID WALK.

ENjOY MUSIC, GASTRONOMIC DELIGHTS AND ENTERTAINMENT ALL TO THE SOUND OF THE ROARING ENGINES
AND THE CHEERING CROWDS.

-   PACKAGES AVAILABLE ON REQUEST
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




SUPERLEAgUE FORMULA | KEY BENEFITS
NEW PLATFORM
SUPERLEAGUE FORMULA WILL PROVIDE AN EXCITING NEW PLATFORM FOR BRAND DEVELOPMENT AND FAN ENGAGEMENT
ON A GLOBAL SCALE.

COMBINED AUDIENCE
AN OPPORTUNITY TO TAP INTO A MASSIVE FANBASE OF PASSIONATE FOOTBALL FANS AND EAGER MOTORSPORT FANS
FROM AROUND THE WORLD.

gLOBAL ExPOSURE
BENEFIT FROM THE GLOBAL EXPOSURE SUPERLEAGUE FORMULA WILL GENERATE ON TV, IN THE PRESS, AT RACE EVENTS,
IN FOOTBALL STADIUMS AND ONLINE.

REAL ENTERTAINMENT
SUPERLEAGUE FORMULA WILL CREATE AN EXPERIENCE THAT PROVIDES REAL ENTERTAINMENT AND CAPTURES
THE IMAGINATION OF FOOTBALL AND RACING FANS.

VALUE FOR MONEy
WIDE RANGE OF SPONSORSHIP OPPORTUNITIES (TEAM, EVENT AND BROADCAST PROGRAMS) DESIGNED TO DELIVER
SIGNIFICANT RETURN ON INVESTMENT.

ThE SPoRTINg EVENT oF ThE 21ST CENTURY!
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




    YOUR BRAND


SUPERLEAgUE FORMULA RACE CAR | SPONSOR BRANDING                                                                         YOUR BRAND




                                                                                                                                          YOUR BRAND
                                                                                                       YELMER BUURMAN
                                                                                                                        YOUR BRAND
                                                                                                                                                       ONBOARD CAMERA POSITION




                                                                         YOUR BRAND




                                                                                                                                                            YOUR BRAND




                                                                                                                                                                           YOUR BRAND
  YOUR BRAND




                                             YOUR BRAND




                                                                                      YOUR BRAND
                                             YOUR BRAND


                                                            YOUR BRAND

                                                                                                                                                                YOUR BRAND



                                                                                              YOUR BRAND




                                                                                        YELMER BUURMAN

                                                                                                                                          YOUR BRAND



                                                                                                                        YOUR BRAND
                                  YELMER BUURMAN

                                                                                      YOUR BRAND
                                                                                                                                         YOUR BRAND

                                           YOUR BRAND                                                                                                                    YOUR BRAND

                                                                                      YOUR BRAND

                                                                                                                                     YOUR BRAND
                                                   YOUR BRAND
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




WHAT yELMER OFFERS | WHEN jOINING SUPERLEAGUE FORMULA IN 2011
MARkETINg OPPORTUNITIES

- PERSONAL AMBASSADORSHIP YELMER BUURMAN

- PERSONAL ENDORSEMENT YELMER BUURMAN

- BRAND EXPOSURE ON LIVERY DEPENDING ON THE PACKAGE CHOSEN

- SPONSOR ACTIVATION

- HOSPITALITY AND TRAVEL OPPORTUNITIES

- PR ACTIVITIES

- B2B OPPORTUNITIES

- SALES PROMOTION
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




WHAT gR8INDUSTRIES OFFERS |
WHEN YOUR BRAND PARTNERS WITH YELMER BUURMAN IN 2011
- FACILITATING SPONSOR AGREEMENT FOR BOTH PARTIES

- DEVELOPMENT OF CONCEPT PRESS EVENT

- DEVELOPMENT OF ADVERTISING CAMPAIGN OF PARTNERSHIP

- DEVELOPMENT OF SPONSOR ACTIVATION

- DEVELOPMENT OF INTEGRATION IN COMMUNICATION STRATEGY OF ORGANIzATION

- FACILITATING LICENSING DEALS

- FACILITATING IMAGE RIGHTS

- DEVELOPMENT OF MERCHANDISE

- SUPPORT OF PR ACTIVITIES

- EVENT CREATION


INTERESTED HOW YOUR BRAND LOOKS ON THE SF RACE CAR?
WE CAN MAKE YOU A CUSTOMIzED PROPOSAL, INCLUDING YOUR BRAND ADjUSTED IN THE RIGHT LIVERY.
PLEASE CONTACT DANIEL PEETERS, DANIEL@GR8INDUSTRIES.COM
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM




CONTACT US


FOR MORE INFO PLEASE CONTACT:

gR8 INDUSTRIES BV

DANIEL PEETERS
GINNEKENWEG 213
4835 NA BREDA
THE NETHERLANDS
T. +31 (0)76 - 572 88 88
F. +31 (0)76 - 565 98 88
M. DANIEL@GR8INDUSTRIES.COM

WWW.GR8INDUSTRIES.COM

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Yelmer superleague formula 2011

  • 1. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM PRESENTATION SPONSORSHIP OPPORTUNITIES 2011
  • 2. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM INTRODUCTION | GR8 INDUSTRIES GR8 INDUSTRIES IS AN INTERNATIONAL SPORTSMARKETING AGENCY WITH HER HEADQUARTERS BASED IN THE NETHERLANDS. GR8 INDUSTRIES IS ACTIVELY INVOLVED IN SPORTS AND ENTERTAINMENT AS WELL AS SPONSOR ACTIVATION. SPORT AND ENTERTAINMENT ADD EMOTION TO YOUR BRAND. GR8 INDUSTRIES HAS A PROVEN TRACK RECORD IN INCREASING BRAND AWARENESS, SALES AND LOYALTY. WE CONNECT BRANDS WITH THE WORLD´S BIGGEST FANBASES. WE HELP ATHLETES TO INCREASE THEIR PRESENCE WORLDWIDE. OUR AGENCY HAS EXPERIENCE WITH THE MOST EXCITING SPORTSMARKETING PLATFORMS INCLUDING THE DUTCH PREMIER LEAGUE, FORMULA 1, INDYCAR SERIES, SUPERLEAGUE FORMULA, DTM, ITF TENNIS, DAKAR RALLY, AMERICA´S CUP AND RED BULL AIR RACE AND WORK FOR NUMEROUS BLUE CHIP COMPANIES. GR8 INDUSTRIES WOULD LIKE TO OFFER YOU THE FOLLOWING MARKETING OPPORTUNITY FOR PROFESSIONAL ATHLETE YELMER BUURMAN.
  • 3. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM INTRODUCTION | YELMER BUURMAN THE TWENTY-THREE YEAR OLD YELMER BUURMAN PARTICIPATED IN NOVEMBER 2010 IN AN OFFICIAL FORMULA ONE TEST BY FORCE INDIA FORMULA ONE TEAM AT THE YAS MARINA CIRCUIT, ABU DHABI WHICH RESULTED VERY PROMISING. IN 2010 YELMER COMPETED IN THE SUPERLEAGUE FORMULA, IN WHICH HE FINISHED 5TH OVERALL, N 2009 AS THIRD AND IN 2008 AS SECOND OVERALL. IN 2008 HE COMPETED IN THE GP2 WINTER SERIES WITH TRUST TEAM ARDEN AS TEAM-MATE OF SEBASTIEN BUEMI, STEPPING ONTO THE PODIUM SEVERAL TIMES. HE STARTED HIS RACING CAREER IN THE GERMAN-BASED FORMULA KONIG SERIES IN 2002 BEFORE MOVING TO COMPETE IN FORMULA RENAULT CHAMPIONSHIPS ACROSS EUROPE FROM 2003 TO 2005. HE SECURED THIRD POSITION IN THE 2003 FORMULA RENAULT 2000 UK WINTER CHAMPIONSHIP AND ALSO THE 2004 RENAULT 2000 SERIES IN HIS NATIVE HOLLAND. IN 2005 YELMER MADE THE STEP TO BRITISH F3, PARTICIPATING IN TWO RACES BEFORE A FULL CHAMPIONSHIP CAMPAIGN IN 2006. THAT SAME YEAR HE ALSO RACED IN THE MACAU GRAND PRIX, FINISHING EIGHTH. AFTER A HANDFUL OF F3 EUROSERIES RACES IN 2006 YELMER CONTESTED THE CHAMPIONSHIP IN 2007, BEFORE GRADUATING TO GP2 AND THE SUPERLEAGUE FORMULA IN 2008/2009 BESIDES SF YELMER DID SEVERAL RACES WITH OCEAN RACING TECHNOLOGY WHERE HE BUILT A STRONG RELATIONSHIP WITH TIAGO MONTEIRO. BIOgRAPHy DRIVER’S BRAND VALUES NAME YELMER BUURMAN VITAL DATE oF BIRTh FEBRUARY 19TH 1987 PLACE oF BIRTh UBBERGEN, THE NETHERLANDS TALENTED ChARISMATIC LENgTh 5.74 FT WEIghT 67 KG hoBBIES FITNESS, KARTING, SNOWBOARDING, SKIING, MOUNTAINBIKING DYNAMIC TEAM WoRK
  • 4. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM INTRODUCTION | SUPERLEAGUE FORMULA FOOTBALL + MOTOR RACINg - BRAND NEW GLOBAL CHAMPIONSHIP CONNECTING TWO OF THE WORLD’S MOST POPULAR SPORTS - RIVAL FOOTBALL CLUBS, COMPETING AGAINST EACH OTHER AT THE SAME VENUE, AT THE SAME TIME - MOTOR RACING GOING BACK TO IT’S ROOTS –SPECTACULAR WHEEL TO WHEEL RACING ACTION BEST OF BOTH WORLDS - FOOTBALL FANS WORLDWIDE ALWAYS FOLLOW THEIR CLUB – THE DEAL ONCE STRUCK IS FOREVER - MOTOR RACING FANS CRAVE EXCITING AND EXHILARATING RACING – OTHER SERIES ARE NOT DELIVERING - EXCITEMENT OF MOTORSPORT + PASSION OF FOOTBALL = WINNING GLOBAL MARKETING PRODUCT
  • 5. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | THE CHAMPIONSHIP, HOW IT WORKS? IDENTICAL, F1 STyLE CARS - EACH FOOTBALL CLUB AND RACING TEAM IS PROVIDED WITH AN IDENTICAL, FORMULA 1 STYLE RACE CAR - CHASSIS DESIGNED AND MANUFACTURED BY ELAN MOTORSPORT, A LEADING RACE CAR MANUFACTURER - V12 4.2 LITRE ENGINE CREATED BY RACING EXPERTS, MENARD COMPETITION TECHNOLOGIES - HIGH TECHNOLOGY RACE CAR, POSITIONED jUST BELOW FORMULA 1 IN TERMS OF OUTRIGHT PERFORMANCE
  • 6. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | RACE FORMAT RACE 1: THE WINNER OF SATURDAY’S QUALIFYING SHOT-OUT WILL, OF COURSE, TAKE POLE POSITION FOR RACE 1 ON SUNDAY ALONGSIDE THE LOSING FINALIST ON THE FRONT ROW; THE TWO LOSING SEMI-FINALIST WILL LINE UP ON THE SECOND ROW AHEAD OF THOSE CLUBS ELIMINATED IN THE QUARTER FINALS. (60 MINS) RACE 2: ONE OF THE GREAT ATTRACTIONS OF SUPERLEAGUE FORMULA IS RACE 2, WHICH UNLIKE ANY OTHER MAjOR MOTOR SPORT COMPETITION, SEES THE FASTEST CARS FROM RACE 1 STARTING FROM BACK. THE STARTING GRID IS COMPLETELY REVERSED FROM THE RESULTS OF RACE 1 MEANING THAT, FOR EXAMPLE, IF A CAR GOES OFF AT THE FIRST CORNER OF THE FIRST RACE, IT WILL BE ON POLE FOR RACE 2. SUPERLEAGUE FORMULA BELIEVES THAT THIS REVOLUTIONARY REVERSE GRIDS FORMAT – WHERE THE FASTEST DRIVER IN THE FASTEST CAR IN RACE 1 IS ASKED TO MAKE HIS WAY UP THE GRID (AND THEREBY ENCOURAGE OVERTAKING AND A REAL BATTLE ON THE RACETRACK) IN RACE 2 – CREATES A NEW DEGREE OF EXCITEMENT THAT HELPS TO UNDERLINE SF’S UNIQUE APPEAL. (60 MINS) THE SUPER FINAL : THE OPENING ROUND OF THE 2009 SUPERLEAGUE FORMULA HERALDS THE ARRIVAL AN EXCITING NEW SUPER FINAL. THIS SPECIAL SHOOT-OUT CONSISTS OF 5 LAPS AND IT WILL RUN IMMEDIATELY AFTER RACE 2 AND WILL FEATURE THE TOP SIX COMBINED POINT’S CHAMPIONSHIP FINISHERS FROM BOTH RACES. POINTS WILL NOT BE AWARDED BUT THIS SUPER FINAL CLIMAX WILL DECIDE THE OVERALL ‘WEEKEND WINNER’ AND ALSO THE DISTRIBUTION OF PRIzE MONEY.
  • 7. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | 2011 OFFICIAL RACE CALENDAR ROUND Nº CIRCUIT COUNTRy DATE 1 SILVERSTONE GREAT BRITAIN 4 APRIL 2 ASSEN HOLLAND 16 MAY 3 MAGNY COURS FRANCE 23 MAY 4 jARAMA SPAIN 20 jUNE 5 NüRBURGRING GERMANY 27 jUNE 6 zOLDER BELGIUM 18 jULY 7 BRANDS HATCH GREAT BRITAIN 1 AUGUST 8 ADRIA ITALY 5 SEPTEMBER 9 PORTIMAO PORTUGAL 19 SEPTEMBER 10 ORDOS CHINA 3 OCTOBER 11 TBC CHINA 10 OCTOBER 12 CIRCUITO DE NAVARRA SPAIN 24 OCTOBER
  • 8. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | FOOTBALL CLUBS, WHO IS INVOLVED? FOOTBALL CLUB RACE TEAM LIVERPOOL FC ATECH GRAND PRIX ATLéTICO DE MADRID RSC ANDERLECHT AzERTI CORINTHIANS AS ROMA DEVILLOTA MOTORSPORT SEVILLA FC TOTTENHAM HOTSPUR ALAN DOCKING RACING AC MILAN REID MOTORSPORT PSV EINDHOVEN GALATASARAY SK EPSILON FC BASEL 1893 GU RACING OLYMPIACOS OLYMPIQUE LYONNAIS LAURENT REDON SPORTING CLUBE DE PORTUGAL FC PORTO FLAMENGO
  • 9. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | TARGET AUDIENCE: WHO IS WATCHING? OVERVIEW SUPERLEAGUE FORMULA HAS BEEN DEVELOPED TO APPEAL TO: - MALE AND FEMALE AUDIENCE OF FOOTBALL AND MOTOR RACING FANS (AGE BRACKET 18-40) - YOUTH AUDIENCE (18-30 AGE BRACKET) –BRING YOUNGER AUDIENCE BACK TO MOTOR RACING - FAMILY AUDIENCE (‘WEEKEND OF ENTERTAINMENT’) TO BROADEN FANBASE, ENSURE GROWTH TV BROADCASTINg STRATEgy PROVIDE SF PRODUCED PROGRAMMING TO ‘FREE TO AIR’ BROADCASTERS IN ALL MAIN MARKETS - SF LIVE PROGRAMMING: QUALIFYING (90 MINS); RACE 1 (60 MINS); RACE 2: (60 MINS); SUPER FINAL SHOOT-OUT (15 MINS) - SF HIGHLIGHTS PROGRAMMING: 52 MIN SHOW FOR BROADCASTING ON THE SUNDAY EVENING - SF NEWS AND FEATURES: PROVISION OF FOOTAGE TO NEWS AND MAGAzINE PROGRAMMES
  • 10. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM TARgET AUDIENCE: WHO IS WATCHINg? CONFIRMED TV BROADCASTERS COUNTRy TV CHANNEL CLUB TV CHANNEL UK SETANTA SPORTS AC MILAN MILAN CHANNEL SPAIN & ANDORRA CUATRO BORUSSIA DORTMUND BVB TV PORTUGAL TV1 PSV PSV TV BRAzIL SPOR TV GLOBO FC BASEL FCB INTERNET TV FRANCE DIRECT 8 RSC ANDERLECHT RSCA TV HOLLAND RTL GALATASARAY GALATASARAY TV GREECE ALPHA TV GLASGOW RANGERS RANGERS TV CYPRUS MIVISION SEVILLA FC SEVILLATV TURKEY SHOW TV CORINTHIANS CORINTHIANS TV UAE & MIDDLE EAST ABU DHABI SPORT FLAMENGO FLAMENGO TV REMAINING TERRITORIES EUROSPORT2 OLYMPIACOS TV MAGIC ASIA ESPN STAR LIVERPOOL LFC TV
  • 11. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | SF BROADCASTING -STATUS REPORT BRIEF SEASON ANALySIS: - A TOTAL OF 15 TV DEALS HAVE BEEN AGREED IN THIS INITIAL SEASON COVERING THE REGIONS OF EUROPE, MIDDLE EAST, ASIA, SOUTH AMERICA CLEARLY GIVING TO THE SF PRODUCT AN INTERNATIONAL STATUS. - THE BROADCASTERS REPRESENT A MIX OF FREE-TO-AIR COMMERCIAL BROADCASTERS AND PREMIUM SPORTSCHANNELS. - A TOTAL OF 70 TERRITORIES WERE EXPOSED TO LIVE COVERAGE OF THE SF RACES IN 2010. - MORE THAN 200 HOURS OF COVERAGE HAVE BEEN SO FAR MONITORED OF WHICH 75% WAS LIVE. - THE LIVE COVERAGE DREW SLIGHTLY MORE THAN 2 MILLION VIEWERS PER RACE. THE TOTAL CUMULATIVE AUDIENCE FOR THE SEASON IS STILL BEING COMPUTED BY OUR MONITORING COMPANY. - EARLY SIGNS SHOW THAT SF WILL BE ABLE TO INCREASE ITS INTERNATIONAL COVERAGE IN 2010 PARTICULARLY IN EASTERN EUROPE, ASIA AND SOUTH AMERICA; 2 NEWS FEEDS PER RACE WEEK-END WAS ALSO MADE AVAILABLE FREE OF CHARGE TO NEWS AGENCIES, BROADCASTERS AND BROADBANDSERVICE COMPANIES. - AN END-OF-THESEASON PROGRAMME WILL BE PRODUCED IN THE COMING WEEKS FOR FURTHER DISTRIBUTION THROUGHOUT THE WORLD OF THE 2009 SF BEAUTIFUL RACES. ARCHIVE FOOTAGE WILL ALSO BE PROMOTED TO SPORTS AND MOTORSPORT PROGRAMMES TO LAUNCH THE 2011 SEASON.
  • 12. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | HOSPITALITY PROGRAMME BE PART OF IT PROVIDE CUSTOMERS AND GUESTS WITH UNIQUE HOSPITALITY AND ENTERTAINMENT AT THE SF CLUB TAKE THE TIME TO RELAX WITH FRIENDS, NETWORK WITH POTENTIAL CLIENTS AND ABOVE ALL LIVE THE PASSION OF FOOTBALL AND MOTORSPORT WITH ACCESS TO THE EXCLUSIVE GRID WALK. ENjOY MUSIC, GASTRONOMIC DELIGHTS AND ENTERTAINMENT ALL TO THE SOUND OF THE ROARING ENGINES AND THE CHEERING CROWDS. - PACKAGES AVAILABLE ON REQUEST
  • 13. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM SUPERLEAgUE FORMULA | KEY BENEFITS NEW PLATFORM SUPERLEAGUE FORMULA WILL PROVIDE AN EXCITING NEW PLATFORM FOR BRAND DEVELOPMENT AND FAN ENGAGEMENT ON A GLOBAL SCALE. COMBINED AUDIENCE AN OPPORTUNITY TO TAP INTO A MASSIVE FANBASE OF PASSIONATE FOOTBALL FANS AND EAGER MOTORSPORT FANS FROM AROUND THE WORLD. gLOBAL ExPOSURE BENEFIT FROM THE GLOBAL EXPOSURE SUPERLEAGUE FORMULA WILL GENERATE ON TV, IN THE PRESS, AT RACE EVENTS, IN FOOTBALL STADIUMS AND ONLINE. REAL ENTERTAINMENT SUPERLEAGUE FORMULA WILL CREATE AN EXPERIENCE THAT PROVIDES REAL ENTERTAINMENT AND CAPTURES THE IMAGINATION OF FOOTBALL AND RACING FANS. VALUE FOR MONEy WIDE RANGE OF SPONSORSHIP OPPORTUNITIES (TEAM, EVENT AND BROADCAST PROGRAMS) DESIGNED TO DELIVER SIGNIFICANT RETURN ON INVESTMENT. ThE SPoRTINg EVENT oF ThE 21ST CENTURY!
  • 14. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM YOUR BRAND SUPERLEAgUE FORMULA RACE CAR | SPONSOR BRANDING YOUR BRAND YOUR BRAND YELMER BUURMAN YOUR BRAND ONBOARD CAMERA POSITION YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YELMER BUURMAN YOUR BRAND YOUR BRAND YELMER BUURMAN YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND YOUR BRAND
  • 15. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM WHAT yELMER OFFERS | WHEN jOINING SUPERLEAGUE FORMULA IN 2011 MARkETINg OPPORTUNITIES - PERSONAL AMBASSADORSHIP YELMER BUURMAN - PERSONAL ENDORSEMENT YELMER BUURMAN - BRAND EXPOSURE ON LIVERY DEPENDING ON THE PACKAGE CHOSEN - SPONSOR ACTIVATION - HOSPITALITY AND TRAVEL OPPORTUNITIES - PR ACTIVITIES - B2B OPPORTUNITIES - SALES PROMOTION
  • 16. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM WHAT gR8INDUSTRIES OFFERS | WHEN YOUR BRAND PARTNERS WITH YELMER BUURMAN IN 2011 - FACILITATING SPONSOR AGREEMENT FOR BOTH PARTIES - DEVELOPMENT OF CONCEPT PRESS EVENT - DEVELOPMENT OF ADVERTISING CAMPAIGN OF PARTNERSHIP - DEVELOPMENT OF SPONSOR ACTIVATION - DEVELOPMENT OF INTEGRATION IN COMMUNICATION STRATEGY OF ORGANIzATION - FACILITATING LICENSING DEALS - FACILITATING IMAGE RIGHTS - DEVELOPMENT OF MERCHANDISE - SUPPORT OF PR ACTIVITIES - EVENT CREATION INTERESTED HOW YOUR BRAND LOOKS ON THE SF RACE CAR? WE CAN MAKE YOU A CUSTOMIzED PROPOSAL, INCLUDING YOUR BRAND ADjUSTED IN THE RIGHT LIVERY. PLEASE CONTACT DANIEL PEETERS, DANIEL@GR8INDUSTRIES.COM
  • 17. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM CONTACT US FOR MORE INFO PLEASE CONTACT: gR8 INDUSTRIES BV DANIEL PEETERS GINNEKENWEG 213 4835 NA BREDA THE NETHERLANDS T. +31 (0)76 - 572 88 88 F. +31 (0)76 - 565 98 88 M. DANIEL@GR8INDUSTRIES.COM WWW.GR8INDUSTRIES.COM