This document provides information about sponsorship opportunities for Yelmer Buurman, a Dutch racecar driver who competes in the Superleague Formula racing series. It describes Buurman's racing background and achievements. It then discusses the Superleague Formula championship, which combines football clubs and motorsports. Various sponsorship packages and benefits are outlined, including branding on Buurman's race car and opportunities to activate brands at races. The document promotes partnering with Buurman and Superleague Formula for marketing exposure to large global audiences of football and racing fans.
2. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
INTRODUCTION | GR8 INDUSTRIES
GR8 INDUSTRIES IS AN INTERNATIONAL SPORTSMARKETING AGENCY WITH HER HEADQUARTERS BASED IN THE NETHERLANDS.
GR8 INDUSTRIES IS ACTIVELY INVOLVED IN SPORTS AND ENTERTAINMENT AS WELL AS SPONSOR ACTIVATION.
SPORT AND ENTERTAINMENT ADD EMOTION TO YOUR BRAND.
GR8 INDUSTRIES HAS A PROVEN TRACK RECORD IN INCREASING BRAND AWARENESS, SALES AND LOYALTY.
WE CONNECT BRANDS WITH THE WORLD´S BIGGEST FANBASES. WE HELP ATHLETES TO INCREASE THEIR PRESENCE
WORLDWIDE. OUR AGENCY HAS EXPERIENCE WITH THE MOST EXCITING SPORTSMARKETING PLATFORMS INCLUDING
THE DUTCH PREMIER LEAGUE, FORMULA 1, INDYCAR SERIES, SUPERLEAGUE FORMULA, DTM, ITF TENNIS, DAKAR RALLY,
AMERICA´S CUP AND RED BULL AIR RACE AND WORK FOR NUMEROUS BLUE CHIP COMPANIES.
GR8 INDUSTRIES WOULD LIKE TO OFFER YOU THE FOLLOWING MARKETING OPPORTUNITY
FOR PROFESSIONAL ATHLETE YELMER BUURMAN.
3. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
INTRODUCTION | YELMER BUURMAN
THE TWENTY-THREE YEAR OLD YELMER BUURMAN PARTICIPATED IN NOVEMBER 2010 IN AN OFFICIAL FORMULA ONE TEST BY FORCE INDIA FORMULA ONE TEAM AT THE
YAS MARINA CIRCUIT, ABU DHABI WHICH RESULTED VERY PROMISING. IN 2010 YELMER COMPETED IN THE SUPERLEAGUE FORMULA, IN WHICH HE FINISHED 5TH OVERALL,
N 2009 AS THIRD AND IN 2008 AS SECOND OVERALL. IN 2008 HE COMPETED IN THE GP2 WINTER SERIES WITH TRUST TEAM ARDEN AS TEAM-MATE OF SEBASTIEN BUEMI,
STEPPING ONTO THE PODIUM SEVERAL TIMES. HE STARTED HIS RACING CAREER IN THE GERMAN-BASED FORMULA KONIG SERIES IN 2002 BEFORE MOVING TO COMPETE IN
FORMULA RENAULT CHAMPIONSHIPS ACROSS EUROPE FROM 2003 TO 2005. HE SECURED THIRD POSITION IN THE 2003 FORMULA RENAULT 2000 UK WINTER CHAMPIONSHIP
AND ALSO THE 2004 RENAULT 2000 SERIES IN HIS NATIVE HOLLAND. IN 2005 YELMER MADE THE STEP TO BRITISH F3, PARTICIPATING IN TWO RACES BEFORE A FULL
CHAMPIONSHIP CAMPAIGN IN 2006. THAT SAME YEAR HE ALSO RACED IN THE MACAU GRAND PRIX, FINISHING EIGHTH. AFTER A HANDFUL OF F3 EUROSERIES RACES IN 2006
YELMER CONTESTED THE CHAMPIONSHIP IN 2007, BEFORE GRADUATING TO GP2 AND THE SUPERLEAGUE FORMULA IN 2008/2009 BESIDES SF YELMER DID SEVERAL RACES
WITH OCEAN RACING TECHNOLOGY WHERE HE BUILT A STRONG RELATIONSHIP WITH TIAGO MONTEIRO.
BIOgRAPHy DRIVER’S BRAND VALUES
NAME YELMER BUURMAN VITAL
DATE oF BIRTh FEBRUARY 19TH 1987
PLACE oF BIRTh UBBERGEN, THE NETHERLANDS TALENTED ChARISMATIC
LENgTh 5.74 FT
WEIghT 67 KG
hoBBIES FITNESS, KARTING, SNOWBOARDING,
SKIING, MOUNTAINBIKING
DYNAMIC TEAM WoRK
4. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
INTRODUCTION | SUPERLEAGUE FORMULA
FOOTBALL + MOTOR RACINg
- BRAND NEW GLOBAL CHAMPIONSHIP CONNECTING TWO OF THE WORLD’S MOST POPULAR SPORTS
- RIVAL FOOTBALL CLUBS, COMPETING AGAINST EACH OTHER AT THE SAME VENUE, AT THE SAME TIME
- MOTOR RACING GOING BACK TO IT’S ROOTS –SPECTACULAR WHEEL TO WHEEL RACING ACTION
BEST OF BOTH WORLDS
- FOOTBALL FANS WORLDWIDE ALWAYS FOLLOW THEIR CLUB – THE DEAL ONCE STRUCK IS FOREVER
- MOTOR RACING FANS CRAVE EXCITING AND EXHILARATING RACING – OTHER SERIES ARE NOT DELIVERING
- EXCITEMENT OF MOTORSPORT + PASSION OF FOOTBALL = WINNING GLOBAL MARKETING PRODUCT
5. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | THE CHAMPIONSHIP, HOW IT WORKS?
IDENTICAL, F1 STyLE CARS
- EACH FOOTBALL CLUB AND RACING TEAM IS PROVIDED WITH AN IDENTICAL, FORMULA 1 STYLE RACE CAR
- CHASSIS DESIGNED AND MANUFACTURED BY ELAN MOTORSPORT, A LEADING RACE CAR MANUFACTURER
- V12 4.2 LITRE ENGINE CREATED BY RACING EXPERTS, MENARD COMPETITION TECHNOLOGIES
- HIGH TECHNOLOGY RACE CAR, POSITIONED jUST BELOW FORMULA 1 IN TERMS OF OUTRIGHT PERFORMANCE
6. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | RACE FORMAT
RACE 1: THE WINNER OF SATURDAY’S QUALIFYING SHOT-OUT WILL, OF COURSE, TAKE POLE POSITION FOR RACE 1 ON SUNDAY
ALONGSIDE THE LOSING FINALIST ON THE FRONT ROW; THE TWO LOSING SEMI-FINALIST WILL LINE UP ON THE SECOND ROW
AHEAD OF THOSE CLUBS ELIMINATED IN THE QUARTER FINALS. (60 MINS)
RACE 2: ONE OF THE GREAT ATTRACTIONS OF SUPERLEAGUE FORMULA IS RACE 2, WHICH UNLIKE ANY OTHER MAjOR MOTOR
SPORT COMPETITION, SEES THE FASTEST CARS FROM RACE 1 STARTING FROM BACK. THE STARTING GRID IS COMPLETELY
REVERSED FROM THE RESULTS OF RACE 1 MEANING THAT, FOR EXAMPLE, IF A CAR GOES OFF AT THE FIRST CORNER OF THE FIRST
RACE, IT WILL BE ON POLE FOR RACE 2. SUPERLEAGUE FORMULA BELIEVES THAT THIS REVOLUTIONARY REVERSE GRIDS
FORMAT – WHERE THE FASTEST DRIVER IN THE FASTEST CAR IN RACE 1 IS ASKED TO MAKE HIS WAY UP THE GRID (AND THEREBY
ENCOURAGE OVERTAKING AND A REAL BATTLE ON THE RACETRACK) IN RACE 2 – CREATES A NEW DEGREE OF EXCITEMENT THAT
HELPS TO UNDERLINE SF’S UNIQUE APPEAL. (60 MINS)
THE SUPER FINAL : THE OPENING ROUND OF THE 2009 SUPERLEAGUE FORMULA HERALDS THE ARRIVAL AN EXCITING NEW SUPER
FINAL. THIS SPECIAL SHOOT-OUT CONSISTS OF 5 LAPS AND IT WILL RUN IMMEDIATELY AFTER RACE 2 AND WILL FEATURE THE TOP
SIX COMBINED POINT’S CHAMPIONSHIP FINISHERS FROM BOTH RACES. POINTS WILL NOT BE AWARDED BUT THIS SUPER FINAL
CLIMAX WILL DECIDE THE OVERALL ‘WEEKEND WINNER’ AND ALSO THE DISTRIBUTION OF PRIzE MONEY.
7. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | 2011 OFFICIAL RACE CALENDAR
ROUND Nº CIRCUIT COUNTRy DATE
1 SILVERSTONE GREAT BRITAIN 4 APRIL
2 ASSEN HOLLAND 16 MAY
3 MAGNY COURS FRANCE 23 MAY
4 jARAMA SPAIN 20 jUNE
5 NüRBURGRING GERMANY 27 jUNE
6 zOLDER BELGIUM 18 jULY
7 BRANDS HATCH GREAT BRITAIN 1 AUGUST
8 ADRIA ITALY 5 SEPTEMBER
9 PORTIMAO PORTUGAL 19 SEPTEMBER
10 ORDOS CHINA 3 OCTOBER
11 TBC CHINA 10 OCTOBER
12 CIRCUITO DE NAVARRA SPAIN 24 OCTOBER
8. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | FOOTBALL CLUBS, WHO IS INVOLVED?
FOOTBALL CLUB RACE TEAM
LIVERPOOL FC ATECH GRAND PRIX
ATLéTICO DE MADRID
RSC ANDERLECHT AzERTI
CORINTHIANS
AS ROMA DEVILLOTA MOTORSPORT
SEVILLA FC
TOTTENHAM HOTSPUR ALAN DOCKING RACING
AC MILAN REID MOTORSPORT
PSV EINDHOVEN
GALATASARAY SK EPSILON
FC BASEL 1893 GU RACING
OLYMPIACOS
OLYMPIQUE LYONNAIS LAURENT REDON
SPORTING CLUBE DE PORTUGAL
FC PORTO
FLAMENGO
9. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | TARGET AUDIENCE: WHO IS WATCHING?
OVERVIEW
SUPERLEAGUE FORMULA HAS BEEN DEVELOPED TO APPEAL TO:
- MALE AND FEMALE AUDIENCE OF FOOTBALL AND MOTOR RACING FANS (AGE BRACKET 18-40)
- YOUTH AUDIENCE (18-30 AGE BRACKET) –BRING YOUNGER AUDIENCE BACK TO MOTOR RACING
- FAMILY AUDIENCE (‘WEEKEND OF ENTERTAINMENT’) TO BROADEN FANBASE, ENSURE GROWTH
TV BROADCASTINg STRATEgy
PROVIDE SF PRODUCED PROGRAMMING TO ‘FREE TO AIR’ BROADCASTERS IN ALL MAIN MARKETS
- SF LIVE PROGRAMMING: QUALIFYING (90 MINS); RACE 1 (60 MINS); RACE 2: (60 MINS); SUPER FINAL SHOOT-OUT (15 MINS)
- SF HIGHLIGHTS PROGRAMMING: 52 MIN SHOW FOR BROADCASTING ON THE SUNDAY EVENING
- SF NEWS AND FEATURES: PROVISION OF FOOTAGE TO NEWS AND MAGAzINE PROGRAMMES
10. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
TARgET AUDIENCE: WHO IS WATCHINg?
CONFIRMED TV BROADCASTERS
COUNTRy TV CHANNEL CLUB TV CHANNEL
UK SETANTA SPORTS AC MILAN MILAN CHANNEL
SPAIN & ANDORRA CUATRO BORUSSIA DORTMUND BVB TV
PORTUGAL TV1 PSV PSV TV
BRAzIL SPOR TV GLOBO FC BASEL FCB INTERNET TV
FRANCE DIRECT 8 RSC ANDERLECHT RSCA TV
HOLLAND RTL GALATASARAY GALATASARAY TV
GREECE ALPHA TV GLASGOW RANGERS RANGERS TV
CYPRUS MIVISION SEVILLA FC SEVILLATV
TURKEY SHOW TV CORINTHIANS CORINTHIANS TV
UAE & MIDDLE EAST ABU DHABI SPORT FLAMENGO FLAMENGO TV
REMAINING TERRITORIES EUROSPORT2 OLYMPIACOS TV MAGIC
ASIA ESPN STAR LIVERPOOL LFC TV
11. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | SF BROADCASTING -STATUS REPORT
BRIEF SEASON ANALySIS:
- A TOTAL OF 15 TV DEALS HAVE BEEN AGREED IN THIS INITIAL SEASON COVERING THE REGIONS OF EUROPE, MIDDLE EAST,
ASIA, SOUTH AMERICA CLEARLY GIVING TO THE SF PRODUCT AN INTERNATIONAL STATUS.
- THE BROADCASTERS REPRESENT A MIX OF FREE-TO-AIR COMMERCIAL BROADCASTERS AND PREMIUM SPORTSCHANNELS.
- A TOTAL OF 70 TERRITORIES WERE EXPOSED TO LIVE COVERAGE OF THE SF RACES IN 2010.
- MORE THAN 200 HOURS OF COVERAGE HAVE BEEN SO FAR MONITORED OF WHICH 75% WAS LIVE.
- THE LIVE COVERAGE DREW SLIGHTLY MORE THAN 2 MILLION VIEWERS PER RACE. THE TOTAL CUMULATIVE AUDIENCE FOR
THE SEASON IS STILL BEING COMPUTED BY OUR MONITORING COMPANY.
- EARLY SIGNS SHOW THAT SF WILL BE ABLE TO INCREASE ITS INTERNATIONAL COVERAGE IN 2010 PARTICULARLY IN
EASTERN EUROPE, ASIA AND SOUTH AMERICA; 2 NEWS FEEDS PER RACE WEEK-END WAS ALSO MADE AVAILABLE FREE
OF CHARGE TO NEWS AGENCIES, BROADCASTERS AND BROADBANDSERVICE COMPANIES.
- AN END-OF-THESEASON PROGRAMME WILL BE PRODUCED IN THE COMING WEEKS FOR FURTHER DISTRIBUTION
THROUGHOUT THE WORLD OF THE 2009 SF BEAUTIFUL RACES. ARCHIVE FOOTAGE WILL ALSO BE PROMOTED TO SPORTS
AND MOTORSPORT PROGRAMMES TO LAUNCH THE 2011 SEASON.
12. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | HOSPITALITY PROGRAMME
BE PART OF IT
PROVIDE CUSTOMERS AND GUESTS WITH UNIQUE HOSPITALITY AND ENTERTAINMENT AT THE SF CLUB
TAKE THE TIME TO RELAX WITH FRIENDS, NETWORK WITH POTENTIAL CLIENTS AND ABOVE ALL LIVE THE PASSION
OF FOOTBALL AND MOTORSPORT WITH ACCESS TO THE EXCLUSIVE GRID WALK.
ENjOY MUSIC, GASTRONOMIC DELIGHTS AND ENTERTAINMENT ALL TO THE SOUND OF THE ROARING ENGINES
AND THE CHEERING CROWDS.
- PACKAGES AVAILABLE ON REQUEST
13. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPERLEAgUE FORMULA | KEY BENEFITS
NEW PLATFORM
SUPERLEAGUE FORMULA WILL PROVIDE AN EXCITING NEW PLATFORM FOR BRAND DEVELOPMENT AND FAN ENGAGEMENT
ON A GLOBAL SCALE.
COMBINED AUDIENCE
AN OPPORTUNITY TO TAP INTO A MASSIVE FANBASE OF PASSIONATE FOOTBALL FANS AND EAGER MOTORSPORT FANS
FROM AROUND THE WORLD.
gLOBAL ExPOSURE
BENEFIT FROM THE GLOBAL EXPOSURE SUPERLEAGUE FORMULA WILL GENERATE ON TV, IN THE PRESS, AT RACE EVENTS,
IN FOOTBALL STADIUMS AND ONLINE.
REAL ENTERTAINMENT
SUPERLEAGUE FORMULA WILL CREATE AN EXPERIENCE THAT PROVIDES REAL ENTERTAINMENT AND CAPTURES
THE IMAGINATION OF FOOTBALL AND RACING FANS.
VALUE FOR MONEy
WIDE RANGE OF SPONSORSHIP OPPORTUNITIES (TEAM, EVENT AND BROADCAST PROGRAMS) DESIGNED TO DELIVER
SIGNIFICANT RETURN ON INVESTMENT.
ThE SPoRTINg EVENT oF ThE 21ST CENTURY!
14. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
YOUR BRAND
SUPERLEAgUE FORMULA RACE CAR | SPONSOR BRANDING YOUR BRAND
YOUR BRAND
YELMER BUURMAN
YOUR BRAND
ONBOARD CAMERA POSITION
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YELMER BUURMAN
YOUR BRAND
YOUR BRAND
YELMER BUURMAN
YOUR BRAND
YOUR BRAND
YOUR BRAND YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
15. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
WHAT yELMER OFFERS | WHEN jOINING SUPERLEAGUE FORMULA IN 2011
MARkETINg OPPORTUNITIES
- PERSONAL AMBASSADORSHIP YELMER BUURMAN
- PERSONAL ENDORSEMENT YELMER BUURMAN
- BRAND EXPOSURE ON LIVERY DEPENDING ON THE PACKAGE CHOSEN
- SPONSOR ACTIVATION
- HOSPITALITY AND TRAVEL OPPORTUNITIES
- PR ACTIVITIES
- B2B OPPORTUNITIES
- SALES PROMOTION
16. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
WHAT gR8INDUSTRIES OFFERS |
WHEN YOUR BRAND PARTNERS WITH YELMER BUURMAN IN 2011
- FACILITATING SPONSOR AGREEMENT FOR BOTH PARTIES
- DEVELOPMENT OF CONCEPT PRESS EVENT
- DEVELOPMENT OF ADVERTISING CAMPAIGN OF PARTNERSHIP
- DEVELOPMENT OF SPONSOR ACTIVATION
- DEVELOPMENT OF INTEGRATION IN COMMUNICATION STRATEGY OF ORGANIzATION
- FACILITATING LICENSING DEALS
- FACILITATING IMAGE RIGHTS
- DEVELOPMENT OF MERCHANDISE
- SUPPORT OF PR ACTIVITIES
- EVENT CREATION
INTERESTED HOW YOUR BRAND LOOKS ON THE SF RACE CAR?
WE CAN MAKE YOU A CUSTOMIzED PROPOSAL, INCLUDING YOUR BRAND ADjUSTED IN THE RIGHT LIVERY.
PLEASE CONTACT DANIEL PEETERS, DANIEL@GR8INDUSTRIES.COM
17. YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
CONTACT US
FOR MORE INFO PLEASE CONTACT:
gR8 INDUSTRIES BV
DANIEL PEETERS
GINNEKENWEG 213
4835 NA BREDA
THE NETHERLANDS
T. +31 (0)76 - 572 88 88
F. +31 (0)76 - 565 98 88
M. DANIEL@GR8INDUSTRIES.COM
WWW.GR8INDUSTRIES.COM