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As Delivered at Dynatrace PERFORM 2014 Opening Keynote 
APM Culture: What we can learn from Oktoberfest 
1 #Perform2014
“A Great Culture for Everyone… ” 
2 #Perform2014
“…keeping traditions” 
3 #Perform2014
4 #Perform2014 “Young and Old”
“across species” 
5 #Perform2014
“In EVERY environment” 
6 #Perform2014
“Teamwork” 
7 #Perform2014
“Team Headache” 
8 #Perform2014
“Still staying civilized” 
9 #Perform2014
Some metrics from 2013 
6.3M Visitors 6.7M Mass Beer 
1 Lost Segway 350 Lost iPhones 
800 lost wallets 8 lost kids 
10 #Pe...
Oktoberfest <-> 
Dynatrace? 
11 #Perform2014
12 #Perform2014
Teamwork All Environments 
APM for Everyone 
Organized and Efficient Share Fun & Pain 
13 #Perform2014
Our Goal: APM for Everyone 
14 #Perform2014
Empowered by: Worlds-Best Community 
15 #Perform2014
Encourage: Sharing Successes 
16 #Perform2014
Free Trial Success Story 
Robert working on Tekaf.com 
Low Hanging Fruit on Dev Machine 
• 75% Roundtrip Reduction 
• 20% ...
Performance Spikes on 
Product Page 
18 #Perform2014
Re-occurring 
Never seen in DEV 
19 #Perform2014
His own code  
20 #Perform2014
DNS Lookup Issue 
during Login 
21 #Perform2014
Reverse Lookup by 
IP fails on these IPs 
22 #Perform2014
Free Trial Success Story 
Robert working on Tekaf.com 
Low Hanging Fruit on Dev Machine 
• 75% Roundtrip Reduction 
• 20% ...
We need you … 
… to reach the critical MASS  
24 #Perform2014
http://bit.ly/dttrial 
http://bit.ly/onlineperfclinic 
25 #Perform2014
@grabnerandi 
@kenzenhofer 
@gottesheim 
@metmajer 
@hzeitlhofer 
26 #Perform2014
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What DevOps can learn from Oktoberfest

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An Oktoberfest Analogy for Application Performance & DevOps: What we can learn from Oktoberfest and how that applies to building high quality software

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What DevOps can learn from Oktoberfest

  1. 1. As Delivered at Dynatrace PERFORM 2014 Opening Keynote APM Culture: What we can learn from Oktoberfest 1 #Perform2014
  2. 2. “A Great Culture for Everyone… ” 2 #Perform2014
  3. 3. “…keeping traditions” 3 #Perform2014
  4. 4. 4 #Perform2014 “Young and Old”
  5. 5. “across species” 5 #Perform2014
  6. 6. “In EVERY environment” 6 #Perform2014
  7. 7. “Teamwork” 7 #Perform2014
  8. 8. “Team Headache” 8 #Perform2014
  9. 9. “Still staying civilized” 9 #Perform2014
  10. 10. Some metrics from 2013 6.3M Visitors 6.7M Mass Beer 1 Lost Segway 350 Lost iPhones 800 lost wallets 8 lost kids 10 #Perform2014
  11. 11. Oktoberfest <-> Dynatrace? 11 #Perform2014
  12. 12. 12 #Perform2014
  13. 13. Teamwork All Environments APM for Everyone Organized and Efficient Share Fun & Pain 13 #Perform2014
  14. 14. Our Goal: APM for Everyone 14 #Perform2014
  15. 15. Empowered by: Worlds-Best Community 15 #Perform2014
  16. 16. Encourage: Sharing Successes 16 #Perform2014
  17. 17. Free Trial Success Story Robert working on Tekaf.com Low Hanging Fruit on Dev Machine • 75% Roundtrip Reduction • 20% Faster Server Time Real life problems in Production using dynaTrace APMaaS • 4.5s delay caused by sporadic DNS lookup problems • 2min delay caused by bad URLs • 50% CPU consumption of custom RegEx 17 #Perform2014
  18. 18. Performance Spikes on Product Page 18 #Perform2014
  19. 19. Re-occurring Never seen in DEV 19 #Perform2014
  20. 20. His own code  20 #Perform2014
  21. 21. DNS Lookup Issue during Login 21 #Perform2014
  22. 22. Reverse Lookup by IP fails on these IPs 22 #Perform2014
  23. 23. Free Trial Success Story Robert working on Tekaf.com Low Hanging Fruit on Dev Machine • 75% Roundtrip Reduction • 20% Faster Server Time Real life problems in Production using dynaTrace APMaaS • 4.5s delay caused by sporadic DNS lookup problems • 2min delay caused by bad URLs • 50% CPU consumption of custom RegEx 23 #Perform2014
  24. 24. We need you … … to reach the critical MASS  24 #Perform2014
  25. 25. http://bit.ly/dttrial http://bit.ly/onlineperfclinic 25 #Perform2014
  26. 26. @grabnerandi @kenzenhofer @gottesheim @metmajer @hzeitlhofer 26 #Perform2014

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