The creative brief outlines a marketing plan to regain customers lost due to controversy by promoting Chick-fil-A's healthy food options. The primary audience are women ages 18-34 who want convenient but moderately healthy family meals. Currently they avoid Chick-fil-A due to perceived political beliefs conflicting with support for same-sex marriage. The plan aims to change behavior so customers purchase Chick-fil-A again based on healthy choices rather than media attention, and visit the website to see changes to the company's public political views.