Task 4
By grace kennedy

Beauty/makeup channels on
youtube.
The main channels who I interact with on YouTube is Nikkitutorials, Jeffrey star,
okaylaaa and shani grimmond, which are all channels associated with beauty products
and tutorials.

Participatory
A massive part of Youtube is subscribing.
Subscribing to channels allows the audience
to get noted when the youtuber uploads a
new video. The subscribe button is featured
when you type in a channel and underneath
every video in red.

Participatory
People who have a YouTube account can make comments on these
the makeup YouTuber videos (and any YouTube video for that
matter),if comments aren’t disabled. For example, loads of people
have commented on Nikkietutorials , praising her and giving their
opinion on her makeup tutorial.
The YouTuber can then reply to the consumers comments on their
video. For example, Nikkie has wrote in the comments what eye
primer she has used because she didn’t say it in the actual video;
this is so new viewers and subscribers know what she was using
,however previous viewers and subscribers will know already as
they have interacted with her before.
If the YouTuber has disabled the comments ,this means you cannot
comment on their video. For example Jeffree star , who normally lets
people comments, disabled the comments on his video about his fallout
with Kat Von D. Even though disabling comments creates less consumer
interaction, however sometimes this is to stop nasty comments being
made about the YouTuber’s video or YouTuber themselves. For example,
YouTube users have commented negative things on Kayla’s video on ‘how
to get full lips’ , saying ‘I don’t want lips like you.’

Participatory
You have the option to like or dislike videos on
Youtube. The like button is thumbs up sign
whereas the dislike button is a thumbs down
sign. For example, if I like a make-up video I
will hit the like button. If I dislike a video, I
could hit the dislike button, but I don’t
normally press on it. Normally make up
tutorials get more likes than dislikes. As you
can see from this video from shani grimmonds
channel, which I have already liked, it has
over 13,000 likes and only 86 dislikes.
Most make-up channel users put links their
bio so the audience can click on them to buy
the product used in their tutorial, some even
provide discount codes to get the audience
money off products.

Participatory
Most make-up channel users
put links their bio so the
audience can click on them
to buy the product used in
their tutorial, some even
provide discount codes to
get the audience money off
products.
For example, ‘Mannymua’
offers discount codes for
jouer and morphe brushes.
Also, he provides links to
products ,like MAC
pigments, so the audience
have easy access to get
products ,if they want to buy
them.

Cultural competence
They is a lot of language used in beauty/make up tutorials, by the youtubers, which
only makeups artists, people who have taken beauty courses or just have an interest
in make up itself will understand.
I didn’t know much about makeup until I started watching tutorials on YouTube. I
learnt the terms they use and the products they used. For example they use baking
powder, anyone who hasn’t does know about make up will think the power is for
actual baking. The youtubers say things like ‘ill be baking today’, which could be
taken in the opposite way.

Fan culture
When suicide squad got released
into cinemas, youtubers were
copying the look of Harley quinn.
For example, populare youtuber
Nikki tutorials did a tutorial on
harley quinn make up, so her
followers can copy it if they want it.

Strictly come dancing

Participatory
On strictly come dancing the audience can participate in a number ways.
Firstly, people can actually watch the couples dance live if they wanted.
The audience can vote for who they want to be saved by ringing up a phone number, so
this allows them to have control on who they want to see in the next show as
technically the show is made for the audience.

Cultural competence
They have a range of dances that they perform on
the show, which have specific names. Some of the
dance include the tango, waltz, salsa, foxtrot etc.
You will only know what they are if you are familiar
with dancing or have seen the show before. For
example if you are hear name ‘salsa’ without being
familiar with dancing, you may think of the food
salsa dip. However, if you watch the show and are
familiar with dancing will know that the salsa is a
type of dance.

Fan culture
When watching the show fans may posts
their thoughts on the dances and on the
judges on twitter. This allows fasn to
compare and interact over their opinions
on strictly come dancing.

Love island

Participatory
The viewing public can apply
for new series if they want
to and are 18 years old or
above. This allows the public
to get involved and be part
of the show. So if you are
single and want to find love
you can apply via the itv
website.

Participatory
Love island has an app where you can
vote on. you can vote for different
things , like the show could ask ‘who
should go on a date with the new
arrival?’. The main thing the app does
you can choose who gets dumped
from the island and who eventually
wins the show. This allows the public
to really get involved in the show and
have the power to decide the fate of
the islanders.

Cultural competence
Normally the show is set out so that a different person goes home each week, as
they have a re-coupling each week. A person who hasn’t watched it before may not
understand how the show works, so basically if you aren’t ‘coupled up’ by the end
of the week you go home.
Also, the language used on the show is similar to the language used on other reality
TV shows ,like TOWIE and Made in Chelsea. On love island they use words like
‘graft’ and ’agg’ and phase like ‘mug me off’. If you haven’t seen these this show
before or other reality shows you may not understand what they mean. For
example, ’graft’ in terms of the show seems to try with someone or work for them;
graft in the real world means to working hard in a job.

Fan culture
People regularly go on twitter to talk about love island; the say their opinions
about the show, and it contestants. People can favorite or retweet the tweets,
which may generate more attention to the show. For example, olivia buckland
tweeted about love island and it got 1.5k favorites,105 retweets and 8 comments.

Fan culture
There has been love island
fan accounts made on
instagram like
‘itvloveislandupdate’ ,which
is a page where the audience
can get updates on the show.
Also, there has been a fan
account made for one of
contestants on the show,
camilla. People can post pics
of her to generate more
fandom.
People can follows these
accounts and like their posts
therefore some fans will be in
the same place and be able
to connect with each other.

Fan culture
People have made Facebook pages about love island. For example there is a page on
Facebook called ’love island reactions', which post photos (memes) which are related to
the people in the show and what’s happening in it. People can like, react or share the
posts on Facebook. For example, the meme of Camilla got 46K of reactions, over 8K of
shares and 4k comments.