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Ch 22 managing a holistic marketing organization for the long run san pedro
1.
2.
3.
4.
5.
Outsourcing
6.
Benchmarking
7.
Supplier Partnering
8.
Customer Partnering
9.
Merging
10.
Globalizing
11.
Flattening
12.
Focusing
13.
Accelerating
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Selecting target audiences.
25.
Product, Price, Distribution
& Communication concerns.
26.
Evaluation & Monitoring
plans.
27.
28.
29.
30.
31.
32.
33.
34.
35.
Geographic Organization
36.
Product or Brand
Management Organization
37.
Market-Management Organization
38.
39.
40.
41.
42.
43.
44.
Identify campaign purpose.
45.
Conduct an analysis
of SWOT
46.
47.
48.
49.
Organizing the Marketing
Department may take a form of a Matrix-Management Organization.
50.
Profitability, Efficiency &
Liquidity Controls are examples of Marketing Control.
51.
52.
53.
54.
55.
Organizing the Marketing
Department may take a form of a Matrix-Management Organization.
56.
Profitability, Efficiency &
Liquidity Controls are examples of Marketing Control.
57.
58.
59.
60.
61.
62.
63.
64.
Step 2: Assign
functional expenses to marketing entities.
65.
66.
67.
Step 1: Identify
functional expenses.
68.
Step 2: Assign
functional expenses to marketing entities.
69.
70.
71.
72.
73.
74.
Market Share
Analysis
75.
Market-based Scorecard Analysis
76.
Sales to Expense
Ratios
77.
78.
79.