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TOP 10 Learning Questions for,[object Object],Chapter 22,[object Object],Managing a Holistic Marketing Organization for the Long Run,[object Object],Maria Gracielle Cecilia F. San Pedro,[object Object],September 23, 2010,[object Object]
Top 10 Question, Concept, Concept Explanation, Answer Series ,[object Object],For Chapter 22,[object Object],Managing a Holistic Marketing Organization in the Long Run,[object Object],1,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
1. Current trends in Marketing Practices are the following, except:,[object Object],Outsourcing,[object Object],Flattening,[object Object],Advancing,[object Object],Accelerating,[object Object],None of the above,[object Object],2,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
Trends in Marketing,[object Object],2,[object Object],[object Object]
Outsourcing
Benchmarking
Supplier Partnering
Customer Partnering
Merging
Globalizing
Flattening
Focusing
Accelerating
Empoweringhttp://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
In response to rapidly changing environment, companies have restructured their business and marketing practices.,[object Object],3,[object Object],Outsourcing involves buying of goods and services from outside vendors.,[object Object],Flattening is reducing the number of organizational levels to get closer to the customers,[object Object],Accelerating is designing the organization and processes to quickly respond to changes in the environment.,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
1. Current trends in Marketing Practices are the following, except:,[object Object],Outsourcing,[object Object],Flattening,[object Object],Advancing,[object Object],Accelerating,[object Object],None of the above,[object Object],4,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
2. The following are structures of Product Teams, except:,[object Object],Rectangular Product Team,[object Object],Triangular Product Team,[object Object],Horizontal Product Team,[object Object],Vertical Product Team,[object Object],None of the above,[object Object],5,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
Structure of Product Teams,[object Object],6,[object Object],Vertical Product Team,[object Object],Triangular Product Team,[object Object],Horizontal Product Team,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
A second alternative in a product-management organization is “Product Teams”,[object Object],7,[object Object],PM ,[object Object],R             C,[object Object],VERTICAL PRODUCT TEAM,[object Object],TRIANGULAR PRODUCT TEAM,[object Object],HORIZONTAL PRODUCT TEAM,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
2. The following are structures of Product Teams, except:,[object Object],8,[object Object],Rectangular Product Team,[object Object],Triangular Product Team,[object Object],Horizontal Product Team,[object Object],Vertical Product Team,[object Object],None of the above,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
3. Which of the following is not a key question in the Social Marketing Planning Process?,[object Object],Where Are We?,[object Object],What Do We Want To Achieve?,[object Object],How Will We Get There?,[object Object],How Will We Stay on Course?,[object Object],None of the above,[object Object],9,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
Social Marketing Planning Process,[object Object],10,[object Object],Where Are We?,[object Object],Where Do We Want To Go?,[object Object],How Will We Get There?,[object Object],How Will We Stay on Course?,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
11,[object Object],The planning process involves the following:,[object Object],[object Object]
Selecting target audiences.
Product, Price, Distribution & Communication concerns.
Evaluation & Monitoring plans.
Completion of an Implementation Plan.http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object],Social Marketing supports a cause.,[object Object]
3. Which of the following is not a key question in the Social Marketing Planning Process?,[object Object],12,[object Object],Where Are We?,[object Object],What Do We Want To Achieve?,[object Object],How Will We Get There?,[object Object],How Will We Stay on Course?,[object Object],None of the above,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
4. Which of the following is true?,[object Object],Performance Measurement is not a step in the control process.,[object Object],Goal Setting is a step in the control process.,[object Object],Performance Diagnosis is not a step in the control process.,[object Object],Preventive Action is a step in the control process.,[object Object],None of the above,[object Object],13,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
The Control Process,[object Object],14,[object Object],What do we want to achieve?,[object Object],What is happening?,[object Object],Why is it happening?,[object Object],What should we do about it?,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
15,[object Object],The Control Process,[object Object],What do we want to achieve? GOAL SETTING,[object Object],What is happening? PERFORMANCE MEASUREMENT,[object Object],Why is it happening? PERFORMANCE DIAGNOSIS,[object Object],What should we do about it? CORRECTIVE ACTION,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
4. Which of the following is true?,[object Object],16,[object Object],Performance Measurement is not a step in the control process.,[object Object],Goal Setting is a step in the control process.,[object Object],Performance Diagnosis is not a step in the control process.,[object Object],Preventive Action is a step in the control process.,[object Object],None of the above,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
5. Marketing Departments may be organized in the following ways, except:,[object Object],Functional Organization,[object Object],Matrix-Management Organization,[object Object],Demographic Organization,[object Object],Brand Management Organization,[object Object],None of the above,[object Object],17,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
Organizing the Marketing Department,[object Object],18,[object Object],[object Object]
Geographic Organization
Product or Brand Management Organization
Market-Management Organization
Matrix-Management Organizationhttp://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
19,[object Object],Organizing the Marketing Department,[object Object],[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
5. Marketing Departments may be organized in the following ways, except:,[object Object],20,[object Object],Functional Organization,[object Object],Matrix-Management Organization,[object Object],Demographic Organization,[object Object],Brand Management Organization,[object Object],None of the above,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
6. “Where Are We?” In the SMP Process, this question addresses a _____ objective.,[object Object],Setting of objectives and goals.,[object Object],Designing the market offering.,[object Object],Identifying campaign purpose.,[object Object],Establishing budgets.,[object Object],None of the above,[object Object],21,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
Social Marketing Planning Process,[object Object],22,[object Object],Where Are We?,[object Object],Where Do We Want To Go?,[object Object],How Will We Get There?,[object Object],How Will We Stay on Course,[object Object],http://ph.linkedin.com/in/graciellesanpedro/,[object Object],gracielle.sanpedro18@gmail.com,[object Object]
23,[object Object],SMP Process: “Where Are We?” ,[object Object],[object Object]

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