Guided Tour of Social Media

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[object Object],46 years 35 years 26 years 6 years 1831 Electricity 1876 Telephone 1923 Television 1995 Broadband

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-consultancy Internet Stats Compendium, Ofcom, The Communications market 2008, Wired 20/4/09 * Microsoft’s 'Europe logs on: internet trends of today and tomorrow' study State of the nation

Content Commerce Conversation Connectedness Four interrelated phases

[object Object],[object Object],[object Object],[object Object],[object Object],Thought leadership Partnerships CSR Investor relations Employee engagement And, yes, customer acquisition

Every audience & every country catered for…

Social Networks come and go…

Online communities now more popular than email … social networking is here to stay

[object Object],(Source: Nielsen , Global Faces & Networked Places 2009)

Making it all work together #1 fan page Most followers (1.2m) Collection of photos for every state visited Ability to create personal campaigns e.g. “Social media for Obama 1800+ videos Each w/ 200k + views 25k connections Linkedin had to change its service as he was too popular 5,000,000 connection Across 15 networks

… and growing by well over 600,000 users per day (Jan - Feb 09) 250m+

If Facebook were a country, it would be the fourth most populated in the world, ahead of Indonesia, Brazil and Japan.

Main navigation Notification of Friends birthdays Latest news from Friends in network Photo albums published by friends How it works

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths and weaknesses

You Tube ,[object Object],More than 100 million videos a day are being watched – over a 1000 a second Women aged 35-44 are the second largest user base for You Tube 46% of “heavy” You Tube users regularly watch paid for subscription TV

Profile of user who posted video Other videos by user Videos with related subject matter Comments Video player – includes ratings, views and interactive navigation How it works

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths and weaknesses

[object Object],[object Object],Consumers fight back

Twitter ,[object Object],London has the more twitter users than any other city in the world Twitter grew up 752% in 2008 There have been over 3.7 billion tweets

Area where you post your “tweet” “ Tweets” from people you follow User information – how many followers Trending topics – most popular terms being used How it works

[object Object],[object Object],[object Object],[object Object],Brands in action ....and drive sales

[object Object],[object Object],Linked In Audience has shifted younger, with the 18-24, and 25-35 year old segments both growing by nearly 15% in the past 6 months More than 300,000 user groups

Suggestions for contacts you may know Ability to create and advertise events Latest updates from your network Latest news from your company Navigation – Jobs, Q&A, People, Companies Inbox How it works

Blogs ,[object Object],346,000,000 – number of people globally who read blogs 900,000 – average number of blog posts in a 24 hour period 77% - percentage of active Internet users who read blogs

Other blogs read by the author Title and mission statement Functionality to comment on post or send to a friend List of recent posts Blog post – supports text, images, video How it works

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths and weaknesses

[object Object],Waitrose MD’s personal, customer blog: http://www.waitrose.com/blog/entrylisting.aspx?uid=034f3e8a-cd23-497f-b37a-d5349a858105 General Motors response to major issues with their business: http://fastlane.gmblogs.com/ McDonalds 'Make your own mind up' site: http://www.makeupyourownmind.co.uk Dell’s response to customer service issues http://direct2dell.com/one2one/archive/2007/05/11/14479.aspx The Coca-Cola Company : winning consumer trust www.letsgettogether.co.uk P&G: engaging with customers to assist with major NPD programme http://direct2dell.com/one2one/archive/2007/05/11/14479.aspx (40%+ of new products to come from outside the organisation) Brands in Action

Search ,[object Object],346,000,000 – number of people globally who read blogs 900,000 – average number of blog posts in a 24 hour period 77% - percentage of active Internet users who read blogs

Each month 86% all of UK internet users go through Google to find what they’re looking for It is the single most important media property in the world

How do people use it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],51% start with a search engine when looking to purchase from a retailer online 42% start with a search engine when looking to make a travel purchase. On the surface fairly generic…

Old world New world “ Today’s news, tomorrow’s chip paper” “ Toxic news with a half-life of 10 years+” Reputation

Market value Search is worth £2.75 billion in the UK Search advertising accounted for 58% of UK online ad spending in 2008 Two big questions How do advertisers use it? How can we be sure it works?

[object Object],[object Object],[object Object],[object Object],[object Object],Two main forms… Examples

[object Object],[object Object],[object Object],[object Object],Pay per click

Purchase Confirmation User clicks on link on Google results page Cookie created and stored in database Not visible to user Arrives at landing page Completes purchase Cookie sent to server Cookie confirmed Cookie process Website

Mobile ,[object Object],[object Object],It took 20 years for the first billion cell phones to sell……4 for the second billion……and 2 for the third billion… There a more mobiles in the UK than there are people 17% of Britons are willing to buy products and services through their phones

[object Object],[object Object],[object Object],[object Object],Skype

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In summary

It’s only just the beginning…

Guided Tour of Social Media

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Guided Tour of Social Media

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