A New Approach: Bentley Ergonomics Time How/When will it be used? Dexterity, lap, standing up, walking. Daypart, amount of time, bandwidth. Environment Need Where/How will it be used? Office, bar, travel, home, park, postcode. Entertain, Connect, Compare, Review. Multi-sensory Is it a shared activity & how EmotionMedia blended, other devices, other activities. does it feel? State of mind, productive, escapist. Multi-platform What is the user looking to Push/pull AR, in-store, compare, buy, ship Consuming ,contributing, distributing content . do? Shared Social Friends, colleagues, partner. Is it connected and shared? Update, status, review, report.