Look out for the video of this talk on youtube! "Conversion Rate, Analytics and Product" Meetup aka ( CrapTalks!) at Moo.com HQ in April 2019. This was a fun talk about how data teams should embrace Google Data Studio and partnering with business teams to build game changing products for their businesses.

1. Data is your
product
Grant Kemp
PHOTOBOX
@ukDataGeek
https://www.slideshare.net/grantkemp
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2. @ukDataGeek
A quick intro
Grant Kemp
Some of the tech I love - I have also recently started teaching
Data Studio and Tag Manager at General Assembly

3. Grant Kemp | @UKDataGeek
At a talk I gave at a conference two years ago - I talked about the
value of sharing data expertise with your colleagues. This talk
updates that with what I have learned since.

4. @ukDataGeek
There is a chasm between Data and Business teams because we
aren’t directly embedded in them. We need to build bridges to
make it work.

5. @ukDataGeek
5
3 Bridges to success
Science of Awesome
Build out a product
Partnering with your business teams/
clients

6. @ukDataGeek
6
Build out a product

7. @ukDataGeek
7
Where does data sit in the process?
Data can be dotted around a business process but is often left off
when there is a squeeze

8. @ukDataGeek
8
What actually happens
Video Demo showing the process that some businesses use to
make decisions by ignoring data

9. @ukDataGeek
9
A Typical Store Process
Raw Materials
Expertise
Products
CustomersVisitors
Great Design
This is what a store process looks like the data supports

10. @ukDataGeek
10
Data is the new oil
Data people spend so much time pulling up the oil - we forget
That we can build even more valuable things using the “data-oil”
as a raw material

11. @ukDataGeek
11
A Potential Data Process
Clean Data
Easy to Access
Data Products
Data CustomersInternal Visitors
Insight
Bots
Data Science
We need to treat data like a product- like it was its own store

12. @ukDataGeek
12
What are your data products?
Single Use
Power Point Slides
Wall of Data in ExcelGraphs on Screens
This is the common products that people use- and I gave
examples of more awesome products that people COULD be
building to solve the same problems in a better way.

13. @ukDataGeek
Steve Howard - Peak Stuff
We are reaching peak stuff - so quality of experience matters.
This is the same for data consumers in a business.

14. @ukDataGeek
If people,
buying less,
the
experience
matters
more!
We are reaching peak stuff - so quality of experience matters.
This is the same for data consumers in a business.

15. @ukDataGeek
15
Data is the product
What could you build if you treated your data as the product?

16. @ukDataGeek
What products could you build?
Some ideas from around
2012..Why haven’t people
done all these already in
7 years since they were
surveyed?… There is a
missing piece.

17. @ukDataGeek
17
Whats holding you back
These are what people
say holds them back - but
there is a way forward

18. @ukDataGeek
18
Partnering with your team

19. @ukDataGeek
Things are evolving for brands
SQL
Data tools are getting more complex - and
business teams are getting left behind.
Data is becoming a super specialism.

20. @ukDataGeek
What the business sees
Video demo - Funny example showing why its
so frustrating for business people to need
data people to get what they want.

21. @ukDataGeek
Breaking down
the barriers
between teams

22. @ukDataGeek
Breaking down
the barriers
between teams
This is one of my achievements - someone
who wasn’t into data gave me a gift to say
thanks for partnering with them on their
team to build amazing dash boards using
Google Data Studio that they can iterate
- We built a data product together!

23. @ukDataGeek
Google Data Studio is the game changer
helping to make sure that business isn’t
locked out of data

24. @ukDataGeek
Google Data Studio uses the power of the
web to communicate whatever you need, and
it can show more than just numbers.

25. @ukDataGeek
Google Data Studio lets you build what you
want to help solve the business need really
well.

26. @ukDataGeek
This is an example of a
Custom Visualisation called a radial
scorecard that I built to solve a work problem
- it also uses the Page Speed Insights
Connector that I built. I am sharing both the
connector and visualisation via Data Studio
Connector store. Look at my blog https://
www.connectedwindow.com for updates

27. Grant Kemp | @UKDataGeek
Sharing Knowledge and Purpose
Slideshare people! : Main thing that I learned
that it useful to share the expertise but its
even more to make sure you are building a
common purpose with the people you are
sharing it with.
I can probably share a lot of techniques to do
this in another talk at some stage.
That’s what we call the Science of Awesome!
Drop me a link on twitter @ukDataGeek or on
my blog https://www.connectedwindow.com
to get in touch!
Thanks for reading.

28. @ukDataGeek
28
Science of Awesome
Slideshare people! : Main thing that I learned
that it useful to share the expertise but its
even more to make sure you are building a
common purpose with the people you are
sharing it with.
I can probably share a lot of techniques to do
this in another talk at some stage.
That’s what we call the Science of Awesome!
Drop me a link on twitter @ukDataGeek or on
my blog https://www.connectedwindow.com
to get in touch!
Thanks for reading.

29. @ukDataGeek
“Where we are going… we don’t need roads”
Slideshare people! : Main thing that I learned
that it useful to share the expertise but its
even more to make sure you are building a
common purpose with the people you are
sharing it with.
I can probably share a lot of techniques to do
this in another talk at some stage.
That’s what we call the Science of Awesome!
Drop me a link on twitter @ukDataGeek or on
my blog https://www.connectedwindow.com
to get in touch!
Thanks for reading.