In today's business climate,⚡ where speed-to-market is paramount and there's no margin for error,⚡ companies who fail to excel at new products stand no chance of survival.⚡ Companies who live and die by their products need better tools for linking product development to strategy to ensure that resources are deployed efficiently from idea to launch across the full range of products.⚡ In Portfolio Management for New Products ,⚡ the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio -- investing for maximum long-term growth.⚡ With its field-tested,⚡ step-by-step framework,⚡ the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions,⚡ determin

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2. [PDF] Portfolio Management For New
Products: Second Edition

3. [PDF] Portfolio Management For New
Products: Second Edition

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DESCRIPTION
In today's business climate,? where speed-to-market is paramount and there's no margin for
error,? companies who fail to excel at new products stand no chance of survival.? Companies who
live and die by their products need better tools for linking product development to strategy to
ensure that resources are deployed efficiently from idea to launch across the full range of
products.? In Portfolio Management for New Products ,? the authors present a rigorous and
practical approach to managing a company's product portfolio as you would a financial portfolio --
investing for maximum long-term growth.? With its field-tested,? step-by-step framework,? the
book provides corporations and managers with the methods and strategies they need to assess
and realign their current R&Ddivisions,? determine which products are most worthy of resource
allocation,? design and implement a portfolio management process,? maximize the value of their
product portfolios,? create balanced portfolios,? and recognize and solve challenges as they
arise.? Portfolio Management for New Products ,? is an essential resource for any company
whose profitability,? and very existence,? relies on the products it chooses to develop and the
speed with which it brings those products to market.? This book clarifies the decision-making
process,? demystifies R&D? and puts corporations on track to understanding and developing the
strategies necessary to succeed in the highly competitive and volatile world of product
development.?

5. [PDF] Portfolio Management For New
Products: Second Edition
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6. [PDF] Portfolio Management For New Products: Second
Edition
DESCRIPTION
In today's business climate,? where speed-to-market is paramount and there's no margin for
error,? companies who fail to excel at new products stand no chance of survival.? Companies who
live and die by their products need better tools for linking product development to strategy to
ensure that resources are deployed efficiently from idea to launch across the full range of
products.? In Portfolio Management for New Products ,? the authors present a rigorous and
practical approach to managing a company's product portfolio as you would a financial portfolio --
investing for maximum long-term growth.? With its field-tested,? step-by-step framework,? the
book provides corporations and managers with the methods and strategies they need to assess
and realign their current R&Ddivisions,? determine which products are most worthy of resource
allocation,? design and implement a portfolio management process,? maximize the value of their
product portfolios,? create balanced portfolios,? and recognize and solve challenges as they
arise.? Portfolio Management for New Products ,? is an essential resource for any company
whose profitability,? and very existence,? relies on the products it chooses to develop and the
speed with which it brings those products to market.? This book clarifies the decision-making
process,? demystifies R&D? and puts corporations on track to understanding and developing the
strategies necessary to succeed in the highly competitive and volatile world of product
development.?

7. [PDF] Portfolio Management For New
Products: Second Edition
Preview
In today's business climate,? where speed-to-market is paramount and there's no margin for
error,? companies who fail to excel at new products stand no chance of survival.? Companies who
live and die by their products need better tools for linking product development to strategy to
ensure that resources are deployed efficiently from idea to launch across the full range of
products.? In Portfolio Management for New Products ,? the authors present a rigorous and
practical approach to managing a company's product portfolio as you would a financial portfolio --
investing for maximum long-term growth.? With its field-tested,? step-by-step framework,? the
book provides corporations and managers with the methods and strategies they need to assess
and realign their current R&Ddivisions,? determine which products are most worthy of resource
allocation,? design and implement a portfolio management process,? maximize the value of their
product portfolios,? create balanced portfolios,? and recognize and solve challenges as they
arise.? Portfolio Management for New Products ,? is an essential resource for any company
whose profitability,? and very existence,? relies on the products it chooses to develop and the
speed with which it brings those products to market.? This book clarifies the decision-making
process,? demystifies R&D? and puts corporations on track to understanding and developing the
strategies necessary to succeed in the highly competitive and volatile world of product
development.?

8. [PDF] Portfolio Management For New
Products: Second Edition