1. 2012 Fall Survey
The Greater San Antonio Chamber of Commerce

2. Questionnaire Objectives
• Establish baseline measurements for strategic
planning and goal setting
• Quantify strengths and challenges
• Measure themes brought up during focus
groups
• Measure products and services of Chamber
• To be utilized in future for annual member
survey
2

3. Summary
1 Type of Respondent
• 262 Respondents 2 1
Member employee
• Taken November 8 – 7
December 5 16 CEO/President/Owner
• Emailed link to
Non member
members and
employee
newsletter subscribers Public Official
• Three reminder emails
83 131 Military
Media
Retired
3

4. Full time employees
38
58
1-9
10-49
50-99
100-1000
69 Over 1000
50
41
4

5. How many years has your company done
business in San Antonio?
35
32 5 or less
6 to 10 years
11-20 years
141
more than 20 years
48
5

6. Overall views of The Chamber, image, role and services
Disagree Completely I don't Avg/
Level of Agreement Completely 2 3 4 5 6 7 8 9 Agree know mean
The Chamber is good for the business
community 1 2 3 4 13 35 43 155 2 9.203
The Chamber ensures a strong
relationship with our military 1 1 2 7 16 23 50 131 29 9.156
The Chamber helps sell San Antonio to the
world 2 2 6 11 14 40 59 118 7 8.869
The Chamber is a genuine leadership force
in SA 1 1 5 3 9 23 42 48 125 3 8.837
The Chamber effectively represents the
interests of business with the City 2 1 1 1 9 11 26 58 92 9 8.554
The Chamber reviews proposed legislation
with the interests of business as priority 1 1 3 12 7 24 47 60 71 35 8.46
The Chamber provides long-term vision
and leadership for SA 1 1 7 8 14 34 48 43 96 7 8.433
The Chamber effectively represents the
interests of San Antonio business with the
State 2 1 1 3 12 11 18 54 55 79 22 8.424
Chamber efforts produce economic
development and job growth for the SA
region 2 2 2 7 17 30 56 80 11 8.389
Chamber leaders are trusted
spokespersons on community and public
policy issues 3 1 2 4 10 7 26 51 61 84 8 8.246
The Chamber helps shape public opinion
in SA 1 3 5 7 22 36 48 55 72 10 8.225
I trust The Chamber when it takes a
position on an issue 2 3 5 5 19 20 28 51 50 68 8 7.936
The Chamber provides valuable business
perspective in shaping education policy 2 3 4 9 14 18 37 46 49 56 23 7.824
Chamber leaders are too cozy with the SA
political leadership and reluctant to take
them on 18 11 28 9 21 10 19 35 30 39 40 6.355
6

7. Overall views of The Chamber, image, role and services: Top 7
100% There is a lot of
agreement on
90%
these, as seen
with large top
80%
two categories.
70%
60%
Orange
Completely Agree
line 50%
indicates 9
big 40% 8
win, or 7
big risk 30%
6
20% 5
4
10%
3
0% 2
The Chamber The Chamber The Chamber The Chamer is The Chamber The Chamber The Chamber Disagree Completely
is good for the ensures a helps sell San a genuine effectively reviews provides long-
business strong Antonio to ldearship represents proposed term vision
community relationship the world force in SA the interests legislation and
with our of business with the leadership for
military with the City interests of SA
business as
priority
7

8. Overall views of The Chamber, image, role and services: Lowest 7
100%
90%
80%
70%
Completely Agree
60%
9
50% 8
7
40% 6
5
30%
4
20% 3
2
10%
Disagree Completely
0%
The Chamber Chamber Chamber The Chamber I trust The The Chamber Chamber
effectively efforts leaders are helps shape Chamber when provides leaders are too
represents the produce trusted public opinion it takes a valuable cozy with the
interests of economic spokespersons in SA position on an business SA political
San Antonio development on community issue perspective in leadership and
business with and job growth and public shaping reluctant to
the State for the SA policy issues education take them on
region policy
8

9. Issues facing San Antonio and preparing for the future
Disagree d
Level of Agreement Completely 2 3 4 5 6 7 8 9 Completely Agreek mean
Like every other growing city, SA will be
challenges with more traffic and
congestion 2 1 11 30 49 167 9.381
1
SA will enjoy a growing reputation as a
dynamic city for business growth and
expansion 1 4 2 4 6 23 57 74 85 8.607
SA will be known as a city that
developed a business-friendly culture 2 2 3 10 13 42 74 50 63 8.154
SA will be more diversified, known for
growing new industries like green
energy and IT 3 2 12 4 14 21 51 59 48 44 7.581
SA's downtownn will be well known as a
great place to live as well as visit 5 3 8 10 26 22 35 50 50 50 7.459
SA will be known as a city that is ready
for the future 4 1 9 11 17 34 53 62 34 33 7.244
SA will be known for bridging the gap
between education and the attainment
of individual goals 6 9 7 6 33 24 46 48 34 44 7.121
SA will be an easier city to get around in
as it develops a mass transit system 13 10 13 16 30 25 40 41 31 40 6.653
9

10. Issues facing San Antonio and preparing for the future
100%
Top two boxes
total 88% –
90% showing strong
feelings for this
statement
80%
70%
60%
50%
40%
Completely Agree
9
30% 8
7
6
20% 5
4
3
10% 2
Disagree Completely
0%
SA will be challengesawith moreSA will be known asforcity that developed a expansionwill newculture willlike knownplacecityliveITwill beas for the future education and as it attainment mass transit system
SA will enjoy growing reputation as a city a business growth and business-friendlywell knownSA will be knowntoand as well anvisit between get around in the develops a of
traffic andSA will be more diversified, known for growing be industries as a green energyforthat is ready gap
congestion SA's downtownn SA be great as a bridging the easier city to
SA
10 individual goals

11. Chamber services and products
Completely Completely
Level of Agreement Disagree 2 3 4 5 6 7 8 9 Agree mean
My membership is an investment
in the economic vitality of SA 1 4 6 4 13 13 20 52 44 51 7.923
The Chamber is good for my
business 1 4 7 5 21 17 29 47 29 49 7.593
The public policy committees of
The Chamber affectively represent
the interests of my own business 4 2 6 8 32 18 35 42 27 32 7.136
Chamber publications, newsletters
and website are good places to
market my business 11 18 21 13 32 23 16 26 18 28 5.932
11

12. Chamber services and products
100%
90% Completely Agree
80% 9
8
70%
7
60%
6
50%
5
40% 4
30% 3
2
20%
Completely Disagree
10%
0%
My membership is an The Chamber is good for The public policy Chamber
investment in the my business committees of The publications, newsletters
economic vitality of SA Chamber affectively and website are good
represent the interests of places to market my
my own business business
12

13. Chamber services and products
Disagree Completely
Chamber Services/Products Completely 2 3 4 5 6 7 8 9 Agree mean
The economic impact research is
valuable to my business 6 11 13 11 45 25 32 44 30 34 6.661
I rely on the economic trends report
from The Chamber to help with my
business decisions 10 15 24 12 56 19 45 34 16 22 5.949
The Chamber uniquely provides the
help my business needs to expand
locally 20 27 17 8 57 22 33 24 18 21 5.543
I rely on The Chamber to provide
introductions to key leaders when I am
recruiting executives to SA 31 27 20 10 60 13 26 19 15 25 5.211
The Chamber's relocation information
helps my business recruit new talent to
San Antonio 25 30 25 11 60 25 27 16 13 17 5.052
I receive reliable leads and referrals
that come from The Chamber's website 32 31 31 21 47 24 23 18 10 12 4.679
13

14. Chamber services and products
Top two
boxes are not 100%
strong in any
of these
areas, with 90%
Economic
Impact 80%
studies
receiving 70%
strongest
response. Completely Agree
60%
9
50% 8
7
40%
6
30% 5
4
20%
3
10% 2
Disagree Completely
0%
The economic I rely on the The Chamber I rely on The The Chamber's I receive
impact economic uniquely Chamber to relocation reliable leads
research is trends report provides the provide information and referrals
valuable to my from The help my introductions helps my that come from
business Chamber to business needs to key leaders business recruit The Chamber's
help with my to expand when I am new talent to website
business locally recruiting San Antonio
decisions executives to
SA
14

15. Importance of Chamber activities to my business
Importance of Chamber activities to Extremely
your business Not important 2 3 4 5 6 7 8 9 important mean
Providing long term vision and leadership
for San Antonio 2 2 3 3 5 9 22 38 49 74 8.43
Providing leadership on workforce
issues, such as quality availability and
cost of trained workforce 1 1 1 3 11 13 27 45 46 59 8.232
Bringing new business and jobs to San
Antonio 3 3 2 1 10 12 26 45 34 72 8.216
Monitoring and taking action on state
and federal laws and regulations to
assure they do not put an undue burden
on business 1 7 3 14 9 25 44 36 67 8.155
Monitoring and taking action on
proposed city ordinances to assure they
do not put an undue burden on business 2 5 4 16 13 20 42 44 60 8.073
Helping existing businesses to expand in
San Antonio 5 2 3 2 15 11 26 37 36 69 8.053
Providing proactive leadership in solving
future water challenges in the region 2 3 4 4 20 18 25 35 39 53 7.783
Providing seminars and events that
provide me and my employees with
valuabe new information 3 5 12 10 25 22 23 38 31 37 7.087
Leadership in solving transportation
problems in the area 6 4 7 6 31 22 25 42 31 33 7.082
Networking events that give me the
opportuntiy to meet new customers 17 9 15 7 26 17 16 32 17 51 6.623
Providing marketing and branding
opportunities for my business 11 11 10 10 34 20 27 20 31 33 6.527
15

16. Importance of Chamber activities to my business
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Extremely important
9
8
7
6
5
4
3
2
Not important
16

17. Chamber Emails
I do not receive Chamber emails 3
Opinion of the volume
I delete them 2 of Chamber emails
I seldom open or read them 7
I look at the subject line and open
those I'm interested in
73
I open and skim them 134
Too much
I open and read them carefully About right
41
Too little
0 50 100 150
17

18. Use of Chamber website
100%
90%
80%
70%
Completely Agree
60% 9
8
50%
7
6
40%
5
30% 4
3
20%
2
10% Disagree Completely
0%
I use The Chamber Chamber The Chamber website is Chamber
website as a source of communications easy to use communications are a
valuable information provide balanced and good source of
thorough information information on local
on public policy issues businness issues
that I should know
about
18

19. Has your organization sponsored Chamber events in 2012?
Yes = 101 No = 113
If yes, which of the following will you do in
2013, with regard to event sponsorships?
I don't know 1
We will not sponsor Chamber events in 2013 2
We will probably reduce our sponsorship level 6
We will probably maintain the same
56
sponsorship level
We will definately maintain the same
31
sponsorship level
We will increase our sponsorship 5
0 10 20 30 40 50 60
19

20. Reasons your organization belongs to The Chamber
The Chamber is an advocate that protects my business
37
from undue legislation and regulation
Tangible return on our investment 45
The Chamber effectively advances pro-business policies 53
The Chamber is an effective leader for economic growth
73
in South Texas
Chamber membership is a good form of corporate
124
citizenship
0 20 40 60 80 100 120 140
20

21. What will you do with your membership in
2013?
We are undecided 9
We will definitely not renew 1
We will probably not renew 3
We will probably renew 41
We will definitely renew 154
0 20 40 60 80 100 120 140 160 180
21

22. What is the greatest strength of The
Chamber?
Representing business interests in providing a quality
13
workforce for the future of business
Providing valuable information for business through
16
seminars, newslettters and email alerts
Addressing SA's infrastructure issues such as
19
transportation and water
Providing valuable networking events that allow
38
businesses to connect with new customers
Providing long term vision and leadership 47
Representing and defending interests of business
57
community with elected officials in San…
Providing efforts that help to maintain a strong
60
business friendly culture
0 20 40 60 80
22

23. Opinion of the number and type of similar
organizations/Chambers
I don't care about them I only support The
9
Greater SA Chamber
They duplicate efforts and San Antonio does not
54
need them all
The number of business organziations makes it
68
too expensive to support them all
They each have their role to play and should
77
have the support of my business
0 10 20 30 40 50 60 70 80 90
23

24. Which of the following do you support?
West Chamber 21
SAMCO 30
BiomedSA 30
South Chamber 31
Free Trade Alliance 31
Downtown Alliance/Centro SA 34
Economic Develoment Foundation 44
North Chamber 75
Hispanic Chamber 108
0 20 40 60 80 100 120
24