This eye-opening session will show you how to take control of what information you provide to the world online. With so many social media and other websites that require your personal data, find out how you can manage what is out there for all to see.
2. Who cares about your online
reputation?
Your online reputation can be seen in a number of ways.Whether youāre
seeking employment, selling a product, looking for an investor or trying to
score a date, someone is going to turn to a search engine to learn more
about you.The most common groups are:
ā¢ Consumers
ā¢ Business partners
ā¢ Stock holders
ā¢ Marketers
ā¢ Journalists
ā¢ Prospective employers
ā¢ Co-workers
ā¢ Personal contacts
4. How can a negative online
reputation affect you?
The results of a negative online reputation may be as subtle as a user
seeing damaging content about you or as damaging as employment
termination. This will often cement trusted news and legal results in the
top search rankings so that even if a case is dismissed or resolved, youāll be
living with the consequences for years to come.Things like, determining
who is responsible for the negative reputation, if youāll have to reposition
or remove certain employees or dealing with potential losses in
workforce, add further monetary, morale and growth consequences.
5. How do you assess your online
reputation?
Start with simple searches online.
ā¢Your Name
ā¢Company
ā¢Brand(s)
ā¢Product(s)
ā¢High proļ¬le employees
ā¢Handles/usernames
6. Keep track of results
ā¢ Keep a simple spreadsheet on what keyword and keyphrase
search results are
ā¢ Use a consistent method of recording this data
ā¢ Do it frequently
8. The Potential Problem
ā¢ No visibility means no online presence
ā¢ Someone else with your name could have damaging content
out there
ā¢ Squatters
9. The Not-So-Obvious Problem
3,800 marketers surveyed
ā¢ When consumers, shareholders, employers, the media, etc. are
seeking information about you, you want them to ļ¬nd relevant
and positive results
ā¢ When a result is found, how many of those results are within
your control?
10. The Obvious Problem
ā¢ Squatted usernames
ā¢ Squatted domains
ā¢ Doppelgangers
ā¢ Job changes
ā¢ Name changes
ā¢ Negative comments
ā¢ False information
ā¢ Fake proļ¬les
ā¢ Trademark infringement
ā¢ Bad news coverage
ā¢ Legal documents
ā¢ Complaint sites
ā¢ Competitor attacks
ā¢ Hate sites
ā¢ Personal scandals
ā¢ Corporate scandals
ā¢ Industry perceptions
11. BuildYour Reputation
ā¢ ProtectYour Name
ā¢ Purchase all relevant domains
ā¢ Claim social media names
ā¢ Facebook
ā¢ LinkedIn
ā¢ Twitter
ā¢ Naymz
17. BuildYour Reputation
ā¢ The best way to keep unwanted content off the web is to not
post any. Or directly respond when something is posted.
ā¢ Set up your social media and web proļ¬les and manage them
ā¢ Delete unwanted social media accounts
ā¢ Get involved in social commenting
18. Social Commenting
ā¢ Professional sites like LinkedIn,
Naymz and Plaxo
ā¢ Personal sites like Facebook,
Twitter and MySpace
ā¢ School-related sites like
Classmates and Reunion
ā¢ Corporate sites like
BusinessWeek, Crunchbase and
FastCompany
ā¢ Review sites likeYelp and Amazon
ā¢ Media sites like Flickr,YouTube or
Vimeo
ā¢ Resume sites like Emurse, Resume
Social and Rezume
ā¢ Bookmarking sites like
StumbleUpon, Reddit, Digg or
Mixx
ā¢ Popular industry blogs
ā¢ Industry-speciļ¬c social networks,
forums and groups
ā¢ Local social networks, forums and
groups
ā¢ Special interest or lifestyle social
networks, forums and groups
19. Social Media Management
ā¢ Use tools like HootSuite to manage multipleTwitter accounts.
ā¢ Use Disqus to track your comment threads.
ā¢ Use Atom Keep to update multiple proļ¬les at once.
ā¢ And, keep an eye out for SocialStream to aggregate multiple social
accounts
20. Social Media Management
ā¢ Be available
ā¢ Think customer service
ā¢ Own your negatives
ā¢ Build Credibility
ā¢ Respond to criticism
http://outspokenmedia.com/guides/orm-guide/