EDAS 647 Case Review Assignment Instructions After reading Chapter 1 in La Morte’s School law: Cases and Concepts, complete the following activity: Write a case brief using the outline for each of the cases listed below. These are basic cases impacting education. It is important that we understand that these cases are precedent-setting cases. So much of current law rests on these and many others. You may use any law review site you wish. Please make certain to cite all relevant information and review the rubric carefully to ensure that you have met the criteria for each heading. Your submission should be in APA format and be submitted as one document. Each case review is to be at least two pages in length. Include the following headings in each of your reviews. 1. What are the Facts of the Case? 2. What are the Major Issues of the Case? 3. What was the Rationale Given about the Case? 4. What were the Holdings from the Judges? 5. Present Your Reaction to The Case? For Module 1: Week 1, you will review: Case Scenario: Kiryas Joel v. Grumet, 512 U.S. 687 (1994) Case Scenario: Rosenberger v. University of Virginia, 515 U.S. 819 (1995) Case Scenario: Lukumi Babalu Aye v. City of Hialeah, 508 U.S. 520 (1993) MKT500 Part B: ABC Marketing Plan (Change to your name of business here) Your Name MKT500 Marketing Management Strayer University Dr. Your Professor Date submitted Introduction Explain how you will use the feedback you received on Part A of your marketing plan to improve your plan. Do not just list the feedback. Next, re-introduce your company you shared in Part A. Lastly, review what you will share: branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Branding Strategy Write an introduction here (minimum of three sentences). Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. For each of these sections below, provide rationale. Each section should be a minimum of three sentences. Brand Name Text starts here, provide rationale (minimum of three sentences). Logo Text starts here (do not start with an image of your logo, describe first); provide rationale (minimum of three sentences). Relay what the logo means, for example, Nike’s swoosh logo. Example below: Figure 1. Your company name logo and short descrption. Slogan Text starts here (do not start with your slogan, describe first); provide rationale (minimum of three sentences). Brand Extension Text starts here, provide rationale (minimum of three sentences). Primary and Secondary Target Markets Analyze the primary and secondary target markets for your company. Thoroughly include the demographic profile (for example, age, gender, ethnicity, et cetera), psychographic profile, professional profile, and geographic profile. Factors to consider in determining your tar.

1. EDAS 647
Case Review Assignment Instructions
After reading Chapter 1 in La Morte’s
School law: Cases and Concepts, complete the
following activity:
Write a case brief using the outline for each of the cases listed
below. These are basic cases impacting education. It is
important that we understand that these cases are precedent-
setting cases. So much of current law rests on these and many
others. You may use any law review site you wish. Please make
certain
to cite all relevant information and review the rubric
carefully to ensure that you have met the criteria for each
heading. Your submission should be in APA format and be
submitted as one document. Each case review is to be at least
two pages in length.
Include the following
headings in each of your reviews.
1. What are the Facts of the Case?
2. What are the Major Issues of the Case?
3. What was the Rationale Given about the Case?
4. What were the Holdings from the Judges?
5. Present Your Reaction to The Case?
For Module 1: Week 1, you will review:
Case Scenario: Kiryas Joel v. Grumet, 512 U.S. 687 (1994)

2. Case Scenario: Rosenberger v. University of Virginia, 515 U.S.
819 (1995)
Case Scenario: Lukumi Babalu Aye v. City of Hialeah, 508 U.S.
520 (1993)
MKT500
Part B: ABC Marketing Plan (Change to your name of business
here)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Your Professor
Date submitted
Introduction
Explain how you will use the feedback you received on Part A
of your marketing plan to improve your plan. Do not just list the
feedback.
Next, re-introduce your company you shared in Part A.
Lastly, review what you will share: branding strategy, primary
and secondary target markets, positioning statement, and
consumer behavior.
Branding Strategy
Write an introduction here (minimum of three sentences).
Develop a branding strategy for your product that covers the

3. brand name, logo, slogan, and at least one (1) brand extension.
For each of these sections below, provide rationale.
Each section should be a minimum of three sentences.
Brand Name
Text starts here, provide rationale (minimum of three
sentences).
Logo
Text starts here (do not start with an image of your logo,
describe first); provide rationale (minimum of three sentences).
Relay what the logo means, for example, Nike’s swoosh logo.
Example below:
Figure 1. Your company name logo and short descrption.
Slogan
Text starts here (do not start with your slogan, describe first);
provide rationale (minimum of three sentences).
Brand Extension
Text starts here, provide rationale (minimum of three
sentences).
Primary and Secondary Target Markets
Analyze the primary and secondary target markets for your
company. Thoroughly include the demographic profile (for
example, age, gender, ethnicity, et cetera), psychographic
profile, professional profile, and geographic profile. Factors to
consider in determining your target markets could be age,
lifestyle values, attitudes, wants and needs, gender, number of
kids, education income, stage in the household lifecycle,
geographic location (urban versus rural, et cetera), or risk
orientation. Make sure your target market is not too broad; be
focused and concise, using multiple characteristics. Target
market and segmentation choices are perfect topics for scholarly
references to substantiate your position (search in library for
peer-reviewed, journals).
Positioning Statement

4. Start with an introduction sentence or two. Then state what is
your unique selling proposition (USP), who do you consider to
be your competitors, and how does their positioning statement
(as they are seen in the marketplace, what’s their USP) differ
from yours. Include a perceptual map that shows your
company’s position against its competitors. You may use
Microsoft Word, PowerPoint, or other equivalent software to
create your perceptual map. Figure 1 example is below:
Figure 1. Perceptual map representing Your Company Name in
relation to competitors XYZ company, ABC company, and AAA
company.
From this map, create a statement that depicts your position.
Prepare a positioning statement (that is, “For customers who
want [segment], our brand is the best at [unique selling
proposition—competitors and competitive advantage].”).
Under Armour example:
Under Armour’s mission statement is, “Under Armour’s mission
is to make all athletes better through passion, design and the
relentless pursuit of innovation.” A converted position
statement might be: “For athletes who want to be the best,
Under Armour is the best at making all athletes better through
passion, design, and the pursuit of innovation.”
Note: See the textbook for an example of another perceptual
map.
Consumer Behavior of Target Market
Examine the relevant consumer behavior for your target market
(use segmentation and targeting rationale from your textbook).
Explain the main reasons why the brand name, logo, slogan,
brand extension, as well as the positioning statement are right
for the identified target market. Objective is to examine the
marketing science of customer behavior and products in the
marketing exchange process and create dynamic strategies for

5. competing. Remember your target market should consist of
more than one characteristic (for example, age, lifestyle values,
attitudes, wants and needs, gender, age, number of kids,
education income, stage in the household lifecycle, geographic
location (urban vs. rural, et cetera), or risk orientation). Good
place to use references on consumer behavior from Journal of
Marketing.
Conclusion
Summarize the plan to this point (minimum of three sentences)
and you should not include any new thoughts (just summary).
Sources
Use three credible, relevant, and appropriate resources as
marketing research to determine the feasibility of your product
or service. To receive most points as exemplary, you must meet
the required number of credible, relevant, and appropriate
references.
These resources should be industry specific, relate to your
chosen product or service, and be published in the last five
years. A good way to incorporate is by using
Journal of Marketing, as an example, for your theories
and consumer behavior observations.
SWS Guidelines: (delete this from your paper)
This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing
Standards link in the left-hand menu of your course and the
Strayer Writing Center.

6. © 2020 Strayer University. All Rights Reserved. This document
contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or
otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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MKT500
Guru Child Care Center Marketing Plan (Part A)
Nicholas Henry
MKT500 Marketing Management
Strayer University
Lisa Amans
30 October 2022
Introduction
Guru Child Care Center is a therapy organization established in
2010. The organization is established in Seattle city,
Washington State. The location was selected because it is a
region with a huge number of children (0-18years) suffering
from different mental disorders that compromise their behavior,
cognitive and emotional skills. It is also the state where the
founder is located, making it easy to manage and run an
organization from a close distance. The organization offers
services to therapeutic children. The main conditions targeted
include anxiety disorders, attention-deficit/hyperactivity

7. disorder (ADHD), eating disorders, depression, other mood
disorders, and post-traumatic stress disorder (PTSD).
Since the establishment of the Guru Child Care Center, the
founders have been guided by a solid mission, goals, and
objectives that make the organization purposeful and positively
impactful to the targeted children and society. Different
strategies have been established and implemented to help
achieve the mission, goals, and objectives in both the short and
long term. However, the organization has a detailed external
environment that, in some ways, promotes mission, goals, and
objectives achievement, hindering them immensely. This
marketing plan unveils the business's mission, goals, and
objectives while analyzing the external and internal
environment in which the business thrives.
Mission Statement
Every business is established for a specific purpose, and a
mission statement acts as a guide for the business to remain
focused on achieving its overall purpose. Guru Child Care
Center's mission is "to offer all children with mental disorders a
chance to overcome the challenge and live a quality life."With
this mission, the organization is challenged to embrace great
values, principles, and strategies to see the targeted children get
proper intervention and recover from the challenge. The mission
is highly effective for the organization because it is the desire
of the organization to positively impact the children, who are
the main beneficiaries and society as the indirect beneficiaries.
Many children have been vulnerable due to mental disorders
that sometimes remain with the child unresolved. Guru Child
Care Center brings professional and ethical services to some
tormenting conditions that are cumbersome to handle and offers
a timely intervention.
Goals
Guru Child Care Center was established to bring a positive
change for children suffering from four different mental
conditions: anxiety disorders, attention-deficit/hyperactivity
disorder (ADHD), eating disorders, depression, and other mood

8. disorders and post-traumatic stress disorder (PTSD). These are
common conditions and affect many children, even without
some children displaying massive signs. To achieve the
organization's overall purpose, the organization has set goals
classified under two categories, short and long-term—short-
term goals to be achieved within one year and long-term goals
within five years.
Long Term
· To increase the number of children served to approximately 3
million annually.
· To have increased market share from the current 6% to 25%
and customer base from the current 5% to 25%.
· To establish other outlets in different locations in Seattle and
other close states to reach out to other children in other states.
· To improve the revenues margin from 4.5% to 12% by the
fifth year.
· To have introduced and offered services or interventions in
other conditions affecting children, for instance, autism and
Schizophrenia.
· To have improved overall organizational assets from
$1.2million to $ 5 million.
Short Term
· To improve the quality of services offered, upgrade from the
current 12% customer satisfaction rate to at least 16% by the
end of the year.
· To improve consumer engagement daily from the current state
of 100 clients to at least 500 people without challenges.
· To increase market share by at least 3.5% annually
· To improve consumer base by at least 5% by the end of the
year
· To increase profit margins and revenues generated by at least
5% by the end of the year
Environmental Analysis
Guru Child Care Center is an organization that has a healthy
internal and external environment. The two environments are
important as they sustain the organization's existence and also

9. grant hope for a better tomorrow. Understanding external forces
place the organization in a position to understand how best to
handle them for effective operation in the market.
Competitive Analysis
The Guru Child Care Center is in the child care services
industry, and there are a diverse number of other companies
offering similar services. Some are ranked under for-profit
organizations, and others are non-profit organizations. The Guru
Child Care Center is a for-profit organization. Its direct
competitors include; Seattle Well-Child Therapy Center, Good
Shepherd Child Therapy Clinic, and Child Mind Wellness
Medical Center. Some non-profit organizations like the St. Mary
Child Support Center and the Great Home for Child Mental
Wellness. All these facilities are strong as they have qualified
professionals, but some for-profit facilities have high service
prices. On the other hand, non-profit organizations offer quality
yet affordable services (Matovic, 2020). The challenge is that
the organizations have yet to be able to meet the market ever
increasing demand.
Economic Analysis
Guru Child Care Center offers for-profit services, which means
the country's economic status does have a direct impact on
service delivery. Inflation and a high rate of unemployment
push parents to ignore mental conditions. Their children could
be suffering from something different when there is economic
stability. Challenges emanating from the Covid-19 menace have
left many families in an economically devastating situation.
Sadly, the economic instability has remained a major hindrance
since many cannot afford the services and have been pushed to
seek services from non-profit organizations. The situation is
expected to improve with the economy gradually stabilizing,
and many parents are getting employment.
Political and Legal Analysis
It is a good thing that the federal government has made sure that
the political environment is calm and favorable to businesses in
the United States. The legislature properly discusses the laws

10. governing different sectors, and any change is made public prior
to ample preparation (Matovic, 2020). This is a situation that
makes the political and legal climate in the United States, and
especially Seattle, favor business, and the Guru Child Care
Center remains a major beneficiary. However, the organization
must remain fully compliant with laws and regulations, for
instance, by submitting taxes promptly and having all valid
operating licenses.
Technological Analysis
It is good that the United States has embraced advanced
technology, making service delivery faster, more effective, and
cost-effective. The services professionals offer to children, in
most cases, depend on technology, which means that the
business has an advantage in this aspect. This is because there
are available technological tools the organization can purchase
and use in offering unique and consumer-satisfying services.
For instance, technology allows organization therapists to offer
telemedicine, enabling them to access their patients at any time.
Sociocultural Forces Analysis
Mental health is not proactively addressed, as many people in
society feel there is a stigma in accepting having a child with a
mental condition. The cultural beliefs hinder many from seeking
help leaving children to suffer and only get to detect the
problem in its advanced stages. This remains a major hindrance
for the organization. However, it is a good thing that with many
people getting educated and exposed, they have come to learn
about mental disorders. Even though they would not go public,
at least they seek medical attention secretly (Henly & Adams,
2018). This is one way the organization is being saved from the
challenge of sociocultural forces.
SWOT Analysis
Guru Child Care Center has some internal strengths and
weaknesses, while there are some market opportunities and
threats. Understanding this aspect of the organization is critical
in making necessary adjustments that would help achieve the
organizational mission, goals, and objectives.

11. SWOT Analysis
Strengths
· Specializes in a strong area with high demand for services
· Quality leadership
· Economic stability
Weaknesses
· Low marketing tactics
· Unstable information system
· Long decision-making process
Opportunities
· Increasing demand in unexplored local markets
· Potential opportunities in the international market
· Availability of improved advanced technology
Threats
· Increasing competition
· Unstable political and legal climate in some potential markets
· The increasing cost of living and high rate of unemployment
Note: Strengths, weaknesses, opportunities, and threats for Guru
Child Care Center
Strengths
The Guru Child Care Center has strengths in various areas.
Some of them are that the organization specializes in a strong
area with high demand for services, there is excellent quality
leadership, and the organization enjoys economic stability.
These are important because the services are relevant to
consumers since they are needed, so there is no single day the
organization would lack consumers (Henly & Adams, 2018).
Good leadership and the organization have managed to attain
financial stability places the organization ahead of many other
competing brands (Remolina, 2022).
Weaknesses
Sadly, the Guru Child Care Center records common marketing
tactics, an unstable information system, and a long decision-

12. making process. These are challenges that hinder successful
operations. For instance, a common marketing tactic hinders the
level at which the organization is recognized locally. Hence
even many that may need services offered might need to be
made aware of such an organization where they can seek help.
An unstable information system constantly causes
communication breakdown and miscommunication, while a long
decision-making process hinders the smooth flow of operations
that need emergency action.
Opportunities
Advanced technology can help the organization to remain
competitive. In the childcare services sector, there is an
Increasing demand in new local markets; there are also potential
opportunities in the international market and high availability of
improved advanced technology (Remolina, 2022). These are
opportunities the Guru Child Care Center can take advantage of
by expanding to potential unexplored areas making it easier to
achieve some of its short and long- term goals.
Threats
The market is challenging because there is an increasing
competition that lowers the market share the organization
occupies. Secondly, there is an unstable political and legal
climate in some potential markets, making it hard for the
organization to consider investing in such areas despite their
potentiality. Lastly, the increasing cost of living and high
unemployment rate hinders many people from being able to
afford the services offered.
Conclusion
Guru Child Care Center is a for-profit organization that offers
mental conditions intervention services to children. The
company has a series of strengths and opportunities to capitalize
on. It is good that the organization has a valuable mission,
goals, and objectives that would help the employees remain
focused and achieve the organization's overall purpose. On the
other hand, some weaknesses and threats should be addressed
using available strengths and opportunities.

13. References
Henly, J. R., & Adams, G. (2018). Increasing access to quality
childcare for four priority populations.
The Urban Institute. Retrieved from: https://www.
urban. org/research/publication/increasing access-quality-child-
care-four-priority-populations.
Matovic, I. M. (2020). PESTEL analysis of the external
environment as a success factor of a startup business.
Conscious, 96.
Remolina, N. (2022). Interconnectedness and Financial Stability
in the Era of Artificial Intelligence.
SMU Centre for AI & Data Governance Research Paper,
Singapore Management University School of Law Research
Paper.
© 2020 Strayer University. All Rights Reserved. This document
contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or
otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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