1. 101
Fundamentals
for
the Workplace

2. Social Media 101
What Do You Want To Learn
Today About Social Media?

3. Topics
Social Media 101

4. Social Media 101
1. Define what ”Social Media” is, and why it is important
2. Understand some of the key social media tools and
how I can utilize them in my career
3. Understand the basic “etiquette” of social media
4. Set goals to better utilize social media at work and
in my career
Learning Objectives:

5. Social Media 101
An Overview of…

6. Social Media 101
What is Social Media?

7. Social Media 101
Social media is…
“User-generated content generated
through websites, applications and
tools that enable people to interact
and share information online”
Tom Humbarger
Blogger, Social Media Expert

8. Social Media 101
Let’s be honest, where am I on the
Social Media user spectrum?
1 2 3 4 5 6 7 8 9 10
What’s
Social
Media?
Can’t
Live
Without
it!

9. Social Media 101
This is an EMOTIONAL topic!

10. Social Media 101
Social Media in a
Historic Context…
It is Here to Stay,
Let’s Make the Most of It!

11. Social Media 101

12. Social Media 101
Exercise:
Can you Name 5 Social
Media Tools, Websites or
Applications?

13. Social Media 101

14. Social Media 101
Key Social Media Tools…
Blogs
Social networking sites
Social bookmarking sites
Video sharing sites
Presentation sharing sites
User reviews
Crowdsourcing/Publishing

15. Social Media 101
Some Social Media Trends…
93% of social media users believe a company should
have a presence in social media
67% of global internet users visit social networks
25% read blogs
20% maintain a social networking profile
Visiting social media sites is 4th most popular
online activity
Social media is growing at 3xoverall internet rate
Why Should You Care?

16. Social Media 101
…The old communication model
was a monologue…
What Are The Implications in
The Business World…
Company
Client

17. Social Media 101
…The new communication model
is a dialogue…
Client
Company

18. Social Media 101
What is This “Dialogue?”
• The voice of the consumer
• World-wide collaboration
• Inbound marketing
• Blogs, Social Networks, Forums…etc
The Customer is
Speaking Back!

19. Social Media 101
A Few
Examples…

20. Social Media 101

21. Social Media 101
“More companies are discovering that an
über-connected workplace is not just about
implementing a new set of tools — it is also
about embracing a cultural shift to create
an open environment where employees are
encouraged to share, innovate and
collaborate virtually”
Willyerd & Meister
HarvardBusiness.org

22. Social Media 101
Exercise:
Social Media & Their
General Applications
What are the top 3?

23. Social Media 101
Top 3:
1-Networking
2-Video / Audio Sharing
3- Information Sharing / Collaboration

24. Social Media 101
Social Media: The 5 General Applications
Branding
Customer Service
Collaboration
Networking
Thought Leadership

25. Social Media 101
Social Media General Applications
1-Company Branding:
Reach the customer where they are, with legitimate
information – PR, Loyalty, Branding…

26. Social Media 101
Social Media General Applications
2-Customer Service
Engage the customer to solve issues and create higher levels of
customer satisfaction in a fast, “trackable” and cost effective way

27. Social Media 101
Social Media General Applications
3-Collaboration
Build rapport, discuss best practices, resolve issues and
generate ideas within your specific industry or profession

28. Social Media 101
Social Media General Applications
4-Networking
Interacting with individuals through social media, who have
Similar interests in an effort to build relationships that will produce
current and future benefits.

29. Social Media 101
Social Media General Applications
5-Thought Leadership
Thought leaders are experts who are recognized among their peers
as an authority on innovative ideas within a particular industry.
Thought leaders are trusted by the industry and share their
“intellectual capital” to help others to innovate, solve problems,
be more effective.

30. Social Media 101
Social Media General Applications

31. Social Media 101
Social Media General Applications
Branding
Customer
Service Collaboration Networking
Thought
Leadership
Groups x x x x
Fan
Page x x x x x
x x x x x
x x
x x x x
x x x x
x x