! ! #2! !INVISIBLE MERCEDES! !CONCEPT:! ! To be honest, the video is disappointing compared to the (real life) !amazing concept that Mercedes developed.! !The idea is simple and broke through to people. After all, who never !dreamed of being invisible when you were little?!! !RESULTS:! !Over 10 million views, 450 million media impressions! !VIDEO: http://youtu.be/zt5AHdQApvg! 12! LaMercatique!