! ! # 3! !KEY TAKEAWAY! SHARED VALUES! “Courage” is a value that will be soon connected to Red Bull and it’s a label that they’re clearly striving for.! People are fed up with product-centric advertising; they want great content but see a whirlwind of values every day in a multitude of media forms. Brands that offer up value for society make the case for their product like never before.! If executed to plan, viewers share your content because, well, they enjoyed it!! ! 16! ! LaMercatique!