! ! # 6! !AMERICAN EXPRESS !! ! !SHOP SMALL!!CONCEPT:!! Create and spread a global concept based on helping small!companies sell more and help them use new marketing tools.!!A 360° campaign (even including lobbying).!!!!RESULTS:! T ! housands of companies joined! 2 ! .7 million “likes” on Facebook! !Barack Obama is in the video, saying how amazing the operation is!!VIDEO: http://youtu.be/rIYHjs1vEAo! 24! LaMercatique!