! ! # 7! !THE TRUTH!!CONCEPT:!!This video sets itself apart by providing a quick (1-week turnaround)!answer to a comment on Facebook.!!It was funny, unique for the industry, and straight forward. A home run.!!!RESULTS:! ! 3.4 million views! > 5 000 “Likes”!!VIDEO: http://youtu.be/Bpy75q2DDow! 27! LaMercatique!