! ! # 8! !PUSH TO ADD DRAMA! !CONCEPT:! !Create a real-life action scene and ﬁlm it. ! ! The ﬁlm is funny and shocking, and makes you want to understand !what is going on. ! Source : Unruly Media!! !RESULTS:! !32 million views! !The 3rd most shared ad in the digital advertising world*! !VIDEO: http://bit.ly/HrpsnF!! 30! LaMercatique!