! ! # 9! !BEST JOB!!CONCEPT:!! In 174 years, P&G has never done such a powerful campaign.! Through their sponsorship of the 2012 Olympics, they were able to! push an emotional tribute to mother worldwide (their key target!audience).!! The video was launched on Mother’s Day and subtitled in several!languages to extend its reach.!!!!RESULTS:! ! > 10 million views!!VIDEO: http://youtu.be/pV8Yjz97kvc! 33! LaMercatique!