#! ! 11! !UNDERAGE SMOKING!!CONCEPT:!!Countless organizations have started campaigns to get people to quit!smoking.!! What’s challenging is that everyone is aware of the dangers of!smoking, but it’s incredibly difﬁcult to kick the addiction. Having kids!ask you for a lighter might just change your perception.!!!!RESULTS:! > 1 million views (including videos that were re-posted)! A 40% uptick in phone inquiries at their hotline about quitting!!VIDEO: http://bit.ly/Kzp7Q6! 39! LaMercatique!