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GANGNAM STYLE: THE MOST-VIEWED2! VIDEO The best digital campaigns of 2012

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GANGNAM STYLE: THE MOST-VIEWED2! VIDEO EVER! This was the first time an Asian (Korean) song became a hit among westerners (> 805 millions views).! ! Several factors can explain its success:! -  A funny, yet easy-to-copy dance! -  A lack of copyright that allowed for a multitude of parodies (some of which saw over 10 millions views) > Psy received a % of the revenue generated from each “Gangnam style” parodies’ ads(estimated around $1million).! 5! LaMercatique!

Publicado en: Empresariales
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