! ! # 4! !KEY TAKEAWAY! GAMIFICATION! ! !! Gamiﬁcation was widely used last year and is still considered to be one of the most efﬁcient digital marketing techniques, given our natural propensity to play games.! Connecting people that come from the same culture, in theory, yet live very differently, was an effective way to share this idea. ! ! ! 56! LaMercatique!