! ! # 5! !DON’T DO YOUR MAKE UP AND DRIVE! !CONCEPT :! !Volkswagen copied a viral hit from 2 years ago (“Embrace Life” from ! SussexSaferRoads) but worked with a famous beauty blogger to !touch women who were familiar with her when she crashed.!! !RESULTS :! !1.5 million views on the blogger’s Youtube channel! !Several million views including re-postings of the video!! !VIDEO: http://youtu.be/wMFqSjjnte0! 58! LaMercatique!